Experience

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  Sears canada

  Feb 2005 - Feb 2018

  Represented multiple product categories as a merchandise subject matter expert with accountability for leading, delivering, communicating and implementing merchandising strategies to retail stores. Collaborated directly with cosmetic vendors to negotiate bringing their brands and promotional programs to life in our stores while maintaining the overall integrity of our store standards. Developed and launched a new store format and merchandising concept in collaboration with Senior Leaders, Category Management, Store Design, Store Operations and vendors to deliver an integrated selling model resulting in a 20% YOY sales growth. Led and implemented a Footwear Self-Serve merchandising strategy using existing fixture resources and minimal capital expenditure, while expanding inventory floor presentation by 60% delivering a 25% YOY sales increase and improving obsolescence. Show less Partnered with product managers to create and implement compelling promotional offers for our Retail flyer, reaching over 3 million customers while representing 70% of our revenue. Working cross functionally with supply chain, I monitored promotions by researching and analyzing inventory levels to ensure 100% in stock positioning while identifying substitute products to fill in gaps.Led, managed and resolved all field promotional inquiries within 24 hours, by collaborating with cross functional teams and stakeholders to identify appropriate action and solutions. Show less

  • Assistant Store Manager

    Oct 2017 - Feb 2018

  • National Marketing Manager Cosmetics, Jewellery, Footwear, Luggage & Accessories

    Sept 2015 - Sept 2017

  • National Marketing Manager Footwear, Luggage & Accessories

    Mar 2010 - Aug 2015

  • National Promotional Advertising Analyst Cosmetics, Bath & Body, Jewellery & Accessories

    Feb 2005 - Feb 2010
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  Town of whitby

  Jan 2015 - now

  Group fitness instructor

  Inspiring and empowering the lives of Durham community residents by creating, leading and delivering unique group fitness classes that engage the mind, body and soul. Teach participants how to achieve maximum results by incorporating various pieces of equipment into the classes, including weights, bands, balls and sliders.

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  Telus

  May 2018 - Feb 2022

  Marketing manager - go-to-market accessories

  Led the accessory product category go to market strategies including digital retail flyer, product planograms, new store openings, store elevation, field communication and education tactics while collaborating and influencing product selection, inventory and distribution allocation.Built and launched the retail digital flyer resulting in approximately 50% sales growth on advertised products while elevating the brand on social media platforms.Allocated and managed accessory store space, built planograms using a digital merchandising system resulting in store consistency and merchandise presentation across multiple store formats. Show less

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  Pet valu

  Jul 2022 - now

  • Marketing Production Manger

    Jul 2024 - now

  • Integrated Marketing Specialist

    Jul 2022 - Aug 2024