Experience

• 

  Correios

  Dec 2009 - May 2011

  Internship

  Control of data, routine tasks, organization of documents

• 

  People formação completa

  Feb 2012 - Mar 2015

  Teacher

  Teach classes for technical courses in the areas of Marketing and products, marketing and sales, marketing for clients.

• 

  Plano pirâmide

  Oct 2012 - May 2015

  Marketing analyst

  Responsible for generating value perception for a customer portfolio of more than 20.000 families. Focused on targeting low-income families through the use of social networks, social events, social media, and relationship building through loyalty programs and benefit cards. Planned annual sales conference and all events with the sales team.

• 

  Tv integração, afiliada rede globo

  Mar 2016 - Feb 2019

  Marketing manager

  Developing solutions for a competitive multiplatform environment, with 5.5 million TV viewers, always seeking to highlight the regionality of the program grid and the impact on society through some tasks:• Capacity to analyze data and surveys to understand TV viewers’ behaviors;• Data crossing using surveys of consumer, TV watching, online habits;• Media plan support based on TV viewers and online users’ habits;• Develop customs projects for customers in a B2B environment and reach a target audience;• Custom studies based on economic sectors or businesses targets;• Analyze data from an online marketing campaign in Google Analytics and DFP;• Team support to develop creativity, insights, and new solutions for companies with a range of budgets. • Knowledge in KANTAR IBOPE MEDIA softwares: MW, TG Index, Easy Analytics and Google tools like Double Click for Publishers and Google Analytics Show less

• 

  Movies@dundrum

  Jun 2019 - Oct 2020

  Staff

  Providing excellent customer service, interacting with customers, working with retail. Ushering screens, and maintaining toilets and shelves. Organizing product shelves and stocks. Complying with all company policies and procedures, following all set up and close down procedures.

• 

  Nolan's supermarket

  Nov 2020 - Jul 2021

  Floor staff

  Greeting customers and make them feel welcome. Maintaining a clean, organized, and comfortable shop. Be attentive to customers, providing answers to any questions and making recommendations. Restocking items that are running low and maintain proper display appearances. Assisting with inventory counts and placement of new products, including new in-store or window displays

• 

  Skyinfotech

  Sept 2021 - Nov 2021

  Media buyer

  - Develop effective media planning, buying strategies, identify target audiences, craft effective campaigns and follow the advertising policies of each country's legislation.- Negotiate ad space and time slots with various media outlets.- Optimize plans and budgets to boost media combo and monitor costs and ROI.- Organize trial deals with new platforms and channels.

• 

  Pinterest

  Nov 2021 - now

  • Managed 100+ global email campaigns supporting advertiser education and product engagement, contributing to hundreds of certifications across North America, EMEA, LATAM, and APAC.• Executed lifecycle-aligned campaigns that reached over 10 million recipients annually, achieving open rates of up to 30%, consistently above industry benchmarks.• Owned and scaled the company’s flagship B2B newsletter, resulting in a 70%+ year-over-year increase in unique opens and significant lift in click engagement.• Collaborated with regional teams to expand programs into 3 new markets, ensuring localization and alignment with brand and performance standards.• Developed a centralized operations portal to support 100+ global stakeholders, reducing request handling time and improving cross-team visibility.• Supported marketing execution for key global events, with email consistently ranking among the top drivers of registrations and attendance.• Email initiatives have directly influenced multi-million dollar outcomes across strategic campaigns. Show less - Establish a management system for resources used by the European Marketing team. - Organisation of assets, briefs, templates and relevant documentation.- Manage the connection with vendors and ensure the contracts are uploaded and purchase orders are raised and accounted for by Finance.- Support the Marketing Operations Manager in implementing new operational processes for the European Marketing Team.- Support local marketing managers with the email marketing programme.- Analyse and provide data from email marketing campaign across markets in Europe. - Support the Content Marketing Managers by executing on the content strategy. Show less

  • Global Co-Lead Pride@

    Feb 2025 - now

  • Email Marketing Manager, Ads

    Nov 2022 - now

  • Pride@ Local Representative

    Apr 2024 - Feb 2025

  • Marketing Operations Coordinator, Europe

    Nov 2021 - Nov 2022