Maggie Caspar

Experience

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  Grande Prairie Daily Herald Tribune

  Feb 2009 - Jun 2010

  Graphic Designer

  Lead Edson Leader ad design and management of e-mail, with shared responsibility of six other papers. Also in charge of projects such as the special projects, Real estate posters, and special section design.

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  Grande Prairie Public Library

  May 2012 - Aug 2012

  Program Coordinator

  Developed a Child Reading Program by choosing age appropriate books, themes, crafts, and games. Gave presentations, wrote promotional articles for the newspaper, and evaluated the program.

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  University of Victoria

  May 2013 - Dec 2013

  Research Assistant

  I assisted with the organization, coding, and analysis of qualitative data and writing reports for schools. I also created a multitude of infographics, posters, and other print media.

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  Maggiecaspar.com

  Sept 2013 - Jan 2019

  Software developer & UI designer

  Designing user-empathetic, knowledge, and data driven experiences and turning them into sustainable, semantic, clean code. Most of my clients have been working with and recommending me for the past 6 years.

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  Developmental Disabilities Association

  May 2014 - Oct 2014

  Communications Coordinator / Graphic Designer

  Designed posters, flyers, calendars, online newsletters, and other marketing material. Coordinated internal and external communications. Also created and edited video media.

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  Canucks Sports & Entertainment (CSE)

  May 2015 - Sept 2015

  Jr. Front-End Developer & UX Designer
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  Mobify

  Mar 2016 - Oct 2016

  UI Developer

  Style interfaces for 50+ different clients (incl. Superdry, Nordstrom, Burlington Coat Factory, Eddie Bauer, Carnival), thereby working with countless different code bases. Contribute to the SDK by building components using React.js, CSS3, and HTML5. Work closely with a designer and team of developers to build an iOS app that met the highest quality standards.

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  BCCH Digital Lab

  Nov 2017 - Mar 2018

  UX & UI Designer and Software Developer

  Within 5 months I significantly improved the efficiency, communication, and productivity of a team of 5 (plus 2 stakeholders) by implementing a human-centred design process and accessibility standard, agile and scrum methods, industry standard development workflows and modern frameworks. To foster and encourage growth within the team I introduced a team growth strategy, lunch and learns, employee growth plans, and team restructuring.

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  CTO.ai

  Mar 2018 - Mar 2021

  ✍️ Developed product vision, strategy, and goal-based product roadmap.🚀 Took B2B and B2C SaaS products from vision to market. 💰 Developed a new pricing strategy for an enterprise software suite of 80,000 monthly active users.🙋‍♀️ Led initiatives on conducting, coding, analyzing, summarizing, and applying customer research.💪 Led product teams of up to 12 by writing detailed user stories, making engineering trade-off decisions, running sprints and improving shipping cadence.🎨 Created product designs driven by customer research, competitive analysis, and design trends. 💬 Provided feedback to design team and contributed to development of a design system. Show less

  • Product Manager

    Jun 2018 - Mar 2021

  • Senior Experience Engineer

    Mar 2018 - May 2018
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  Animikii Inc.

  Mar 2021 - now

  Product Manager

  - Lead & develop product strategy and roadmap for multiple B2B & B2C products- Establish product methodology through workshops, documentation, and mentoring- Plan product launch and develop go-to-market strategy and product marketing- Collaborate on customer interviews and user research