Jacques Yayoka

Experience

• 

  Vodacom RDC

  Sept 2013 - May 2021

  Mon poste consiste à prendre en charge des abonnés à travers les médiaux sociaux, la mise à jour des informations sur les produits et services sur le site internet internet de l'entreprise, collecter le Voice of Customer pour la planification marketing.J'ai la charge de participer à définir la stratégie de communication et de marketing digital à mettre en oeuvre sur les réseaux sociaux.

  • Digital Community Supervisor

    Feb 2018 - May 2021

  • Online activator (Community Manager)

    Sept 2013 - Feb 2018
• 

  VODACOM CONGO (RDC) S.A

  Feb 2018 - now

  This role forms a critical part of Vodafone’s new in-house media team, that will take full strategic and operational accountability of all biddable digital media disciplines (Search, Social, and Programmatic). This change reflects the next phase of digital transformation at Vodafone, and an emphasis on delivering against its Operating Principles of Transparency, Ownership, and Independence.Success in this role at Vodafone will depend heavily on both their credible technical expertise and experience, but also their ability to work well in an extremely fast-paced and demanding environment, and in collaborating / influencing across teams.𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀, 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: • An integral part of Paid Social account team, working closely with Biddable Media Analyst• Integrates internally: Brand / Performance / CBU / EBU / Segments• Integrates with agency: across traditional & digital media planning / buying• Execute campaigns to deliver against media and business outcome KPI’s, managing account, campaign tactics setting, reporting and optimisation• Responsible for account builds on platforms, managing in line with best practice • Work with direction from Team Lead / Senior Executive to implement high level strategy• Responsible for executing testing plan and providing high quality analysis• Harness 1st, 2nd, and 3rd party data sets, to deliver effective segmentation and outcomes• Improve operational effectiveness, measured against ongoing process / capability auditing• Ensure right creative format use across social platforms., fulfilling media quality and personalisation goals, demonstrating A/B testing approach Show less 1. Content creation – writing posts, articles, newsletters, communications materials, and material for social media channels2. Social media marketing – creating, managing and growing the company’s presence through website, Social network, and other strategically relevant online properties3. Events and event planning – attending industry events in your city (often outside beyond working hours) and planning meet ups for your community4. Customer relations – the Community Supervisor is often responsible for customer support – answering questions however they come in (e-mail, social network) and managing any online feedback forums such as Get Satisfaction pages5. Communications/marketing strategy – the Community Supervisor is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications6. Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives7. Business development – Depending on the company and depending on how senior the role is,a Community Supervisor can also be responsible for business development and sales8. Management & Moderation • Listening & Reportingo Utilize social tracking tools to generate insightso Summarize insights and conversations to create actionable, client-facing reports that lead to optimization• Publishingo Create and maintain Content Calendars, including writing Social Media Status Updateso Post relevant content in accordance with Content Calendar• Moderationo Review user generated comments and posts in a quick and timely mannero Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.o Enforce the Social Media Guidelines as defined by the brand.o Escalate User Generated Content, where appropriate, to internal and client stakeholders. Show less

  • Digital Media Specialist – Owned & Paid Social

    May 2021 - now

  • Digital Community Supervisor

    Feb 2018 - Apr 2021
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  Black Mamba Communications

  Jun 2019 - now

  Account Manager