Daniel Kranz

Experience

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  DIVA Werbung Kassel

  Jan 2009 - Oct 2009

  Distribution Intern
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  Edeka Aschoff Kassel

  Jan 2010 - Aug 2012

  Cashier Customer Service
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  Agora CN

  Sept 2010 - Oct 2010

  Marketing Intern
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  Oliev Sell & Partner

  Dec 2010 - Jan 2011

  Tax Intern
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  Dr. Haspel & Partner

  Sept 2012 - Oct 2012

  Market Research Assistant

  Phone Market Research

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  IBM

  Jan 2013 - Mar 2013

  Junior Consultant

  GBS Financial Services / Customer Care & Insight (CC&I)• Representation of CC&I at exhibition booth at the CeBIT 2013 • Research and preparation for the official CeBIT presentation in German and English• Development and visualization of a concept to establish a digital multi-touch consulting table for the banking industry• Presenting this concept to purchasers of a big German bank• Internal research to understand the IBM corporation with its different products and services

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  IBM

  Aug 2013 - Oct 2013

  Junior Customer Experience & Design Consultant

  GBS - IBM Interactive / Mobile Trends - Customer Experience Consultant• Development of strategies for customer acquisition and positioning of IBM Interactive • Research and evaluation of mobile trends • Generating a proposal for a Rumanian bank concerning a restructuring and a design implementation on their website• Participation in customer meetings with insurance companies elaborating on potential opportunities• Familiarizing with collaboration tools to provide the department with an editable reference list Show less

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  IBM

  Jan 2014 - Mar 2014

  Sales Representative

  S&D - BMW Group Account Management - Sales Rep• Proposal activities• Intensive use of SalesConnect followed by the development of a new report system • Preparation of slide deck and active participation during the yearly account planning• Supporting sellers by preparation of customer meetings• Research on the short-term leadership transition of the account to provide valuable insights

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  IBM

  May 2014 - Aug 2014

  Junior Strategy Consultant

  Business Performance Services (BPS) - COP• Internal and analytical consulting to provide sales managers and executives with customer coverage recommendations• Conception and development of Cognos mobile reports• Presentation of the application to top management• Research on the value add on a possible introduction of customized mobile reports• Active participation in detailed financial analysis on S&D sellers within the organisation

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  IBM

  Nov 2014 - Feb 2015

  Junior Strategy Consultant

  IBM Growth Engine Salesforce.com• Research and development of the Growth Engine’s internal strategy for the year 2015• Presentation of key findings and further adjustments for European and world-wide top management• Idea and conception of a customer journey in retail industry focusing on mobile/cloud innovations• Development and realization of the customer journey, which was then used as the basis for a mobile demo application• Supporting the certification and recruitment process• Learning, understanding and working with Salesforce.com products and services• Visiting official product presentations of Salesforce.com Show less

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  IBM

  Apr 2015 - Sept 2015

  Sales & Distribution - METRO Group Account• Support the Account Team in daily business• Account Management• Accompanying the customer through the digital transformation• Pushing innovative ideas concerning mobile and analytics• Expert in Mobile Payments Corporate Student: Program consists in total of three years: Practical phase 3 month then theory phase 3 month. One international job role included. Key Topics: Mobile Payments, Mobile Wallet, Digital StrategyBachelor Thesis (Grade 1,0):Evaluation of mobile payment solutions at the point-of-sale in the retail industry with special focus on Apple Pay and an analysis of the value-proposition for all involved stakeholders

  • Sales Representative

    Aug 2015 - Sept 2015

  • Corporate Bachelor Student - International Business Administration

    Oct 2012 - Sept 2015

  • Junior Digital Strategy Consultant

    Apr 2015 - Jul 2015
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  IBM Deutschland GmbH

  Sept 2015 - Jun 2017

  Sales Representative & Master@IBM Student

  Sales & Distribution - Retail Industry (Focus on METRO Group & REWE Group)• Key account management• Retail focused consulting• Accompanying customers through the digital transformation• Improve strategic development for sales of Cloud, Mobile, Analytics and Social solutions• Expert in mobile payments, personalization and customer experience / engagement• Leader of event management for customer fairs like the EuroCis 2016 & EuroShop 2017• Business development in the foodtech startup ecosystem Show less

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  IBM

  Oct 2017 - Nov 2018

  Executive Assistant to General Manager, Global Business Services Europe

  • Drive innovation and engagement in the GBS Europe Community & Leadership Team• Design, orchestrate and lead project management of international client-facing events• Lead strategic persona-based communication projects• Support big deal and growth strategy for Europe

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  IBM iX

  Nov 2018 - Apr 2022

  Strategic Consulting - Retail Industry • Enable fashion retailer to implement cognitive services• Evaluate available B2B e-commerce solutions for an existing business model• Focus Topics: Commerce, Real-Time Personalization, Supply Chain Optmization, Return Forecast Project & Delivery Manager / Strategic Consulting / New Business Development - Retail Industry • Managing marketing & cloud hosting projects in the IBM cloud with multicloud setup• Positioning innovative IBM solutions in the German retail & customer products market• Go-to-market at major players in the industry

  • Senior Managing Consultant (Retail & Consumer Products Industry)

    Jul 2021 - Apr 2022

  • Managing Consultant, Digital Commerce and Marketing Platforms

    Jul 2017 - Aug 2021

  • Project & Delivery Manager, Consumer Products & Retail Industry

    Nov 2018 - Dec 2020
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  IBM

  Dec 2020 - Apr 2022

  Co-Lead Kyndryl Transition Team DACH

  Strategic alignment & program governance for the transition period of the spin-off of IBM's infrastructure services (Kyndryl).

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  Green Credits

  Jun 2021 - Jun 2024

  Co-Founder

  With Green Credits we started to create a sustainability platform for the last mile delivery - based on personal preferences. Also, we conducted B2C research to verify the market's perception on sustainable delivery.

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  TLGG Consulting

  Apr 2022 - now

  Strategy & Innovation Consultant

  Strategy Consulting• Delivering value through marketing, branding, latest technologies, new digital business models and piloting products & services• My Passion: Marketing & Sales Transformation, E-Commerce, Branding, GreenTech• TLGG Projects: Marketing & Branding Transformation for B2B international hardware & services company, Marketing & Sales Strategy for Stadtwerke, Product & Company Validation for FinTech Start-up, E-Commerce Transformation for Sports Company, Marketing Transformation for Consumer Goods, E-Commerce Transformation for Fashion Retail, Product Innovation Process for Insurance Speaker Card: https://tlgg.de/de/consulting/speakerinnen/speaker/daniel-kranz/ Show less

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  Goethe Business School - Goethe University Frankfurt

  Sept 2022 - Nov 2022

  Lecturer

  Lecturer for the MBA in Digital Transformation - Leading & Introducing the Design Sprint 2.0.