
Timeline
About me
Regional Category Manager | Porter
Education

Jadavpur university
2010 - 2014Bachelor’s degree electrical engineering cgpa of 8.7Activities and Societies: - Participated in Srijan, Tech Fest of Jadavpur University in a robot making competition where the robot would sense the source of light and automatically move towards it University Rank#4 in 2010-14 batch of Electrical Engineering, Jadavpur University Batch topper in academic year 2010-11,Electrical Engineering, Jadavpur University from Sandeep Tandon Memorial Foundation & Re-union Committee, JU 3rd State Rank and All India rank#219in International Olympiad of Mathematics, 2009organized by Mathematics Olympiad Foundation, New Delhi, India

Indian institute of management raipur
2015 - 2017Master of business administration (m.b.a.) marketingActivities and Societies: Member of Kartavya- CSR club of IIM Raipur A student of MBA at IIM Raipur specializing in the field of Marketing and Strategy Finalist in marketing strategy competition for improving the distribution channels of MAK lubricants of BPCL organized by Markaholic, the marketing club of IFMR Chennai Executive Member of Kartavya, CSR club of IIM Raipur Organized ‘Raahat’ campaign for Chennai flood victims in December, 2015 that included planning and organizing a collection drive throughout Raipur in association with Goonj and… Show more A student of MBA at IIM Raipur specializing in the field of Marketing and Strategy Finalist in marketing strategy competition for improving the distribution channels of MAK lubricants of BPCL organized by Markaholic, the marketing club of IFMR Chennai Executive Member of Kartavya, CSR club of IIM Raipur Organized ‘Raahat’ campaign for Chennai flood victims in December, 2015 that included planning and organizing a collection drive throughout Raipur in association with Goonj and Red Cross Organising a free health check-up camp in Sejbahar village of Raipur Founding Member of Prayaas-IIM Raipur Marathon Oversaw the entire organization of the event from sponsorships, advertising, social media awareness till the successful execution of the biggest marathon in Raipur Successfully promoted the idea of the marathon to Corporates and Government officials and convinced them to be associated with Prayaas whose theme was based on “Swachh Bharat” Show less
Experience

Bharat petroleum corporation limited
Apr 2016 - Jun 2016Summer internship Project Topic: “Leveraging Growth in General Aviation for BPCL” Conducted secondary research pertaining to General Aviation industry in India and prediction of future trends Developed a regression model in SPSS that included different factors affecting growth of General Aviation in India and predicted a 7% growth in following 5 years Obtained Customer feedback from several registered non-scheduled aircraft operators in India for BPCL and suggested ways to improve customer service and increase customer acquisition Identified the crucial factors impacting the decision making of non-scheduled aircraft operators while dealing with an Oil Marketing Company like BPCL Proposed Strategies for BPCL on the basis of the factors identified from the feedbacks obtained from the non-scheduled operators Show less

Vedanta limited - aluminium business
Jun 2017 - Aug 2018Associate manager Senior Analyst and MIS Manager in Vedanta Limited Aluminium Business Responsible for Port logistics including vessel planning, unloading, import shipment clearance and lay-time calculations of bauxite vessels Analyzing data as Logistic Controller pertaining to logistic operations and related costs to suggest improvements strategies by identifying the hidden costs that helped reduce overall logistic spendbase Performed in-plant Turn around Time analysis of rakes to identify and eliminate the major bottlenecks that helped reduce the TAT of alumina rakes by almost 40% Associated with AT Kearney driven ‘Project Tez’ aimed at improving in-plant logistic infrastructure for augmentation of the plant production capacity by 5 times that included new parking lines and construction of mid-station Associated with Procurement planning and execution project driven by Boston Consulting Group that is aimed at procurement of alumina and bauxite strategically to ensure minimum COP POC of commercial department for Internal Audit – responsible for coordinating with auditors and commercial owners for providing audit responses and closing pending MIPs through necessary measures and analysis of past years data, which helped in improving the grading of commercial department in Procure to Pay audit Analysis of plant inventory data involving PR to PO cycle time, lead time and delivery compliance and suggesting improvements in commercial dealings-the delivery compliance improved from 50% to 70% Show less

Icici prudential life insurance company limited
Aug 2018 - Feb 2022 Branch Manager at ICICI Prudential LIC Ltd - responsible for relationship management with ICICI Bank Regional head and Branch heads to ensure life insurance sales, currently responsible for managing thirteen ICICI Bank branches of Kolkata South region Successfully contributed in maximizing sales in the region to generate 5% YOY growth in the month of November 2018 and bring about a 6.7% delta improvement in quality parameter i.e. persistency(renewal collections) Handled a team of nine frontline managers to manage retail insurance sales through bancassurance channels Direct experience of ground level sales that includes interaction with end consumers as well Show less
Branch Manager
Aug 2018 - Feb 2022Branch Manager
Aug 2018 - Feb 2022

Porter
Feb 2022 - now• Responsible for managing HCV(Heavy Commercial Vehicles) category in 4 cities – Kolkata, Ahmedabad, Surat and Vadodara• Specialized in Launching new categories(product lines) in cities – responsible for successfully launching 8FT category in Kolkata followed by 14FT category in Ahmedabad• Responsible for ~8x growth of 8FT category in Kolkata and improving fulfilment rate from 20% to 60% in a span of 6 months• Successfully improved P&L(margins) for categories in Ahmedabad and Kolkata by trimming down costs and improving revenues realization through alternate channels• Conducted multiple surveys across various cities Pan India to deepen understanding of a particular category and devise subsequent strategies to ensure growth• Responsible for On-Field activities – VOC(Voice of Customers) and VOP(Voice of Partners) to gain in-depth insights about customer and partner feedbacks on Porter services Show less • City Head at Porter – Responsible for Operations and Growth of intra city logistics platform Porter in Kolkata• Handled multiple categories including 2 Wheelers(for parcel delivery) and Trucks(LCV), ensuring smooth operations throughout the city • Responsible for changing the dynamics of the city in terms of Fulfilment and Growth, improving Fulfilment parameter by 15 percentage points• Successfully brought about rapid growth in 2 Wheeler category in Kolkata – Growth in orders from February to August ~ 170%• Successfully achieved MOM Sales Targets of the region to ensure 110% YTD Achievement in FY 19-20 and 139% in FY 20-21 through maintaining of proper quality of business by ensuring quality parameter of 86% Show less
Regional Category Manager | Porter
Nov 2022 - nowCity Head
Feb 2022 - Nov 2022
Licenses & Certifications

Google analytics

Marketing in a digital world
University of illiniois
Honors & Awards
- Awarded to Soumodeep DasOverall 4th in Electrical Engineering 2010-14 batch, Jadavpur University Jadavpur University Nov 2014
- Awarded to Soumodeep Das1st Position in 1st Year Examination of Electrical Engineering , Jadavpur University Sandeep Tandon Memorial Foundation and Re-Union Committee of Electrical Engineering Department, JU 2011
- Awarded to Soumodeep Das2nd Position in a Model Making Competition (Theme: Astronomy) BITM Kolkata and Embassy of Switzerland, New Delhi 2009
Recommendations

Niel vermaas
CEO at NterCity of Johannesburg, Gauteng, South Africa
André nunes nogueira
Advogado | Leiria | Contencioso administrativo | Contratação Pública | UrbanismoLeiria, Leiria, Portugal
Adrienne van keirsbelk
Senior IONM Technologist II. BA, R.EEG/EP T, CNIM, CLTM.Newport Beach, California, United States
Ketki warune
Student at Vellore Institute of TechnologyITILITE
Alice calonaci
MEAL ManagerUkraine
Andres felipe rodriguez otalora
FP&A | Performance & Control | Cost Performance | Data AnalyticsCanada
Jordy van bennekom
Founder The Offline Club & Het LeesweekendDiemen, North Holland, Netherlands
E. leonardo de la cruz vega
MBA Centrum | Docente | Consultor HR - TI | Compensaciones | Desempeño | HR Business Partner | TI | ...Peru
Ethan le
Film & Television Student at Orange Coast College | Aspiring Filmmaker | Content/Digital Marketing |...Anaheim, California, United States
Katy cameron
AVP, Ticketing & Hospitality LeadPalm Harbor, Florida, United States
...