Evangela Rodgers

Experience

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  Nike

  Jan 2000 - Jan 2002

  Category Marketing Manager

  • Managed the retail presence at high exposure events including regional/national account tie-in, advertising and merchandising of futures product• Developed and executed campaigns including product placement opportunities, brand initiatives and street level guerilla tactics for elite high school events, college programs and partner initiatives with professional sports teams • Served as the regional marketing focal working across the corporate matrix to execute marketing strategy, quarterly sales plans and effective traffic-generating marketing programs Show less

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  EMS Technologies

  Jan 2007 - Jan 2011

  Sr. Marketing Administrator

  Worked across the engineering and business development functions to plan and execute go-to-market initiatives driving short term revenue and pipeline growth for terrestrial and ground mobile antenna systems. • Created high impact content for trade and business media relations initiatives, corporate website, trade shows, launch events and print advertising.• Partnered with OEM counterparts and small business leads to create co-branded campaigns targeting new DoD contracts. • Served as the employee communications lead for a 300 plus employee site; planned quarterly town halls, employee engagement events and managed the employee newsletter. Show less

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  Honeywell

  Dec 2013 - May 2020

  Led a multi-channel communications strategy for avionics, directed energy weapon systems, and propulsion product lines, targeting DoD and Commercial Aerospace procurement, program management and maintenance professionals.• Recognized by Aerospace Communications leadership for yielding $320M in sales leads and $72M in won quarterly revenue for propulsion and avionics products.• Managed the trade show marketing program for 8 DoD and Commercial Helicopter conferences in the US and Latin America ensuring alignment with the Aerospace strategic operating plan.• Led integrated communications campaigns for channel partnerships with R&O facilities, distributors, and resellers for engines, APUs, Conditioned Based Maintenance, and SATCOM products. Show less

  • Marketing Strategy Manager

    Oct 2011 - May 2020

  • Interim Director of Marketing Communications

    Dec 2013 - Apr 2014
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  Truth Data Insights

  Jun 2020 - Apr 2021

  Director of Marketing and Strategic Partnerships

  Reported directly to the CEO with a focus on new business acquisition of OEM and operator partnerships and generating channel revenue growth. Responsible for global campaign strategy and execution of strategic business priorities addressing the civil and military helicopter and fixed-wing markets.• Drove demand-generation for the company’s service offering through content and event activations, lead-gen programs, public relations, web optimization, and nurture campaigns.• Established automation practices using SFDC for lead routing, management, and sales reporting. • Leveraged competitive research and market analysis to create and cross-functionally communicate product strategies and the GTM strategy for a net-new service. Show less

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  Viasat Inc.

  Jul 2021 - Nov 2023

  Sr. Marketing Manager

  Built the marketing function and owned all global B2B and B2G marketing efforts for the Space & Commercial Networks business segment. Procured and managed ~$800K marketing budget to generate demand in support of sales attainment goals.• Managed internal and external creative and copywriting support, media relations representative, reporting and analytics resources, and media-buying agencies.• Led the creative development process including shaping product value proposition, evaluating target customer personas, and prospect journey-mapping to create sales enablement campaigns. • Worked with sales leadership to launch a partitioned SFDC instance and created a process for marketing/sales alignment - targeting global government and commercial customers.• Worked with EMEA and APAC sales leadership to support strategic initiatives and products aligned with Viasat’s technology roadmap including ViaSat-3 and ground networking systems. Show less

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  Curtiss-Wright Corporation

  May 2024 - Oct 2024

  Product Marketing
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  Spectra Aerospace & Defense

  Oct 2024 - now

  Marketing Manager