
Aurélie VIRELY
Waitress

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About me
Ads Performance Manager at Amazon
Education

Lycée Le Castel (Dijon)
2012 - 2014Preparatory class for Business schools & DEUG degree in economic sciencesSubjects : - Economic sciences- Law- Management- Accounting / finance- Marketing - Human ressources- Living foreign languages : English and Spanish

Tecnológico de Monterrey
2017 - 2017Exchange semester in Marketing (Full Spanish) Marketing- Advertising integrator project- Digital media aesthetic- Digital Marketing- Promotion, media and public relations- Strategic seminar of creative and entertainment industries

KEDGE Business School
2014 - 2015Licence 3, Management & BusinessActivities and Societies: Project officer within Accede Provence Entrepreneurs (2014) Subjects : - Marketing- Economics- Law- Budget management- Accounting/ Finance- CSR - Management- Logistics

KEDGE Business School
2015 - 2018Master's degreeActivities and Societies: Vice President of Accede Provence Entrepreneurs Master in Marketing and management : - Luxury and cosmetics marketing - International Brand management - Emotions and feelings in Marketing - Experiential marketing (Dr.Marcel SAUCET) - Marketing strategy and planning- Skills management- Strategic design management- Tribal Marketing and Brand communities
Experience

Elior (L'arche)
Jun 2013 - Aug 2014Waitress
ACCEDE Provence Entrepreneurs
Oct 2014 - Jun 2016Accede Provence Entrepreneurs is a Business Creation Consulting Association for the Development of Employment. Since 1996, this association offers its expertise to entrepreneurs (mainly students and job seekers) through market surveys (on average 20 per year) and business plans (on average 10 per year).Main tasks: - Management of 30 members- Recruitment officer- Internal communication- Training follow-up- Management of a team and supervision of each pole of the association- Associative and administrative management within the school (weekly meetings, canvassing of grants)- Legal and administrative follow-up of the association- Organize Teambuilding events- Development of the association's network- Follow-up of the national branches of the association Show less Accede Provence Entrepreneurs is a Business Creation Consulting Association for the Development of Employment. Since 1996, this association offers its expertise to entrepreneurs (mainly students and job seekers) through market surveys (on average 20 per year) and business plans (on average 10 per year).Main tasks : - Carrying out market research- To realize of business plans- Customer follow-up- Trade Negotiation- Organization of events with entrepreneurship topicsWithin the association I also participated in the organization of "Le Phare": PREMIER CONCOURS EURO-MÉDITERRANÉEN DE LA CRÉATION D'ENTREPRISE. To organize this event the association had to : - Find more than 65.000€ of endowments - 100 contestants / 16 French finalists / 4 foreign finalists / 7 winners - Communication campaign (press, metro display, conferences ...) - Retain partnerships - Acquire & negotiate new partnerships - Organize a conference (500 people) with Séverine Grégoire (Monshowroom), Alexis Kryceve (Alter Eco), Paul Morlet (Lunettes Pour Tous) and Richard Caillat (OM events, Arts Live Entertainment)- Charles BEIGBEDER was the Sponsor of the 2015 edition. Show less
Vice President
Jun 2015 - Jun 2016Project officer
Oct 2014 - Jun 2015

L'Oréal - Yves Saint Laurent
Dec 2014 - Dec 2014Commercial animatorMain tasks : - Animation of brand sales- Customer Advice- Inventory management- Merchandising- Negotiation (Weekly sales targets)

Natixis
Jul 2015 - Aug 2015Commercial Customer Service Representative
Kedge Business School
Oct 2015 - Jun 2016Administrative employee- Create and analyze tools and indicators- Produce communication tools- Manage the schedules of the speakers- Constitute, update and archive computer and paper files- Participate in the institution's "Learning by doing" pedagogy

PL Vista
Jun 2016 - Dec 2016Junior product and project managerPL Vista is an expert in retail and trading company. For more than 25 years, PL Vista has forged long-term relationships with its industrial partners so it provides long-lasting solutions for a wide range of products to its distributors.How did I add my piece to the puzzle ?Marketing : - Knowledge of markets: market watch, studies of competition, market research ...- Implementation of sales support and communication tools: sales pitches, range recommendations, ...- Participatation in the development of new products and new ranges of the company- Launching products on the French and European market- Analyzing sales and turnoverCommercial / Sales Administration :- Prospecting and commercial development- Development of commercial relations with prospects and customers (major players in retail in Europe)- Involvement in customer tenders- Establishment of offers and negotiation- Implementation of referrals with clients- Management of orders and customer deliveries in partnership with the warehouse: use of logistic Tools and sofwares Show less

DIM
Jan 2017 - Jun 2017Assistant product development manager - Basics and shapingDim is the French brand of lingerie, underwear, tights and socks. Creative and innovative the company continues year after year to offer its customers trendy and comfort products.How did I add my piece to the puzzle ?Product development :- Development of new collections with Design / Styling, R & D and local marketing teams- Market analysis (Competition, innovations, consumption trends ...).- Creation of sales support tools and presentation materials.Packaging development :- Participation in the packaging creations following the entirety of the graphic chain: from the brief agency, to printing.Study and analysis :- Follow-up and analysis of the results per category, in terms of sales / resales by country, in the form of dashboards. Show less

TRIBALLAT RIANS
Jul 2017 - Aug 2018Product Manager Junior (BtoB)Rians is not only the name of a little village in the heart of French countryside. But it's also the family dairy founded 4 generations ago. Upholding tradition, Rians offers customers authentic and delicious dairy products. How did I add my piece to the puzzle ?Product development : - Product launches follow-up (development of the product mix in coordination with external and internal actors)Packaging development :- Project management packs (renovations and adaptations) and intervention at all levels of the graphic chainPromotion and commercial :- Update and development of communication and sales media (digital and print).- Preparation and participation in trade shows (Equip'Hotel, Sirha, Cheese Fair ...)Study and analysis :- Competitive intelligence (market research, professional press, field tours)- Sales analysis (statistics, dashboards, etc.), assessment of promotional and communication actions. - Monitoring of product developments Show less

FLAMENCOEXPORT SL
Oct 2018 - Jan 2019Commercial Customer Service RepresentativeFlamencoexport is not only a spanish online retailer specialized in flamenco products but also represents a passion for this art passed down from generation to generation. How did I add my piece to the puzzle ?- Customer advice (mail, phone and physical store)- Translation in French and English for the website- Sales administration and orders management

Logitravel Group
Mar 2019 - Feb 2021Product manager France & MoroccoTraveltino is the online global tour operator of Logitravel Group. With over 10 years in the travel market, Traveltino can claim his expertise in this sector, offering customers the most extensive product on the market (more than 300.000 hotels, 200 suppliers,...) with the most advanced technology.How did I add my piece to the puzzle ?For France and Morocco areas, I was in charge of :- Product and sales analysis- Revenue analysis- New product loading coordination - Inicidences follow-up- Provinding daily communication and support to hotels Show less

Mil y un hilo
Dec 2019 - nowFounderAware of the disastrous consequences of fast fashion, I decided to create my own brand of knitting patterns. Mil y un hilo is not only here to sell patterns but also to help people to discover or improve their skills in handmade field. What skills did I develop for this project ?- Digital marketing : definition of the brand image and strategy on social media. Creation of the website and user experience strategy. - Video marketing : production of video tutorials from shooting to editing.- Knitting patterns : creation, edition and translation (in 3 main languages : French, Spanish and English).- Partnerships with Yarn Brands Show less

Amazon
Feb 2021 - nowHow am I adding my piece to the puzzle ?- Managing a portfolio of 50 accounts across several countries and business sizes- Analyzing accounts performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet client's KPIs- Implementing relevent full-funnel strategies with my Advertisers (companies and agencies)- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights- Performing cold calls to adquire new Advertising accountsAdditional Responsibilities- Performing internal auditing for EU teams- Creating weekly reports Show less Amazon wants to be the company closest to its customers in the world, where everyone can find what they want to buy online. By giving customers more than they want – low prices, a huge selection of products – Amazon continues to grow and evolve as an international e-commerce site.How did I add my piece to the puzzle ?- Supporting Amazons Selling Partner’s to solve any incoming issues (multilingual support)- Troubleshoot and provide product guidance to all Amazons Vendors regarding content, catalogue and logisitc matters- Documenting all Selling Partner interactions and information according to standard operating procedures- Participating in side projects to improve the general quality of the processes. Show less
Ads Performance Manager - Sponsored Ads & DSP
Jan 2025 - nowAds Performance Manager - Sponsored Ads
Apr 2024 - Jan 2025Advertising Account Manager
May 2022 - Apr 2024Vendor Support Associate
Feb 2021 - May 2022
Licenses & Certifications
- View certificate

Amazon DSP Certification
AmazonJan 2025 
Agile Certified Practitioner (ACP)
ADAMS Formación- View certificate

Amazon Ads Campaign Optimization Certification
AmazonJul 2023 - View certificate

Google Analytics Individual Qualification
GoogleSept 2019 - View certificate

Google Analytics Avancé
GoogleSept 2019 - View certificate

Amazon Sponsored ads certification
AmazonDec 2023 - View certificate

Amazon Ads Advanced Retail Certification
AmazonJul 2023 
Microsoft Certified : Power Platform Fundamentals
ADAMS FormaciónJul 2025- View certificate

Amazon Video Ads Certification
AmazonJun 2023 - View certificate

Curso básico de Marketing Digital
Google ActívateFeb 2019
Volunteer Experience
Coordinateur de bénévoles
Issued by Women at Amazon on Oct 2024
Associated with Aurélie VIRELY
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