Ivan Wu

Experience

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  Shih Hsin University

  Sept 2013 - Jun 2014

  Research Assistant

  • Conducted in-depth research on digital convergence and Taiwan's newspaper delivery sector at Shih Hsin University.• Collaborated with a media veteran to preserve oral history data for future research purposes.

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  Leo Burnett

  Dec 2015 - Jul 2016

  Digital Account Executive

  *Client Experience Multinational Fast Food Chain | Multinational Manufacturing Conglomerate*Main Projects- Led a digital campaign that achieved a 90% event registration rate by developing a key vision and creating compelling web and social content.- Designed and implemented social media strategies that enhanced client engagement with a CTR above 1.15%, leading to a 20% sales increase.

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  Lonely Planet

  Aug 2016 - Aug 2017

  Chinese Author

  *Published in "Lonely Planet IN series: Beijing 2nd”.- Developed investigative plans including background study, travel cost assessment, itinerary planning, and testing of brand narrative style.- Conducted extensive on-site research through anonymous visits and interviews with local celebrities based on the investigative plan to produce accurate, consistent, and compelling travel guide content

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  Deloitte Digital

  Jul 2019 - Aug 2024

  *Main ClientMultinational Consumer Electronics Brand | Global Top-Tier Luxury BrandRenowned Medical Supplies Manufacturer | Multinational Automotive Manufacturer*Highlight Project- Global Digital Solutions for Enhanced Selling Capability: Led the digital transformation project to conduct stakeholder interviews and business analyses to implement a customer eco-system platform from the core-sales automation process (in 68 countries), to B2B Commerce Site and Marketing Automated Operation building-up. - Digital Transformation of Partner Relationship Management: Spearheaded the digitization and streamlining of a partner rebate program, and standardizing incentive schemes. - Marketing Channel Engagement Technology Transformation: As PMO, addressed mobile communication gaps by defining user needs and aligning solution vendors with business goals. - Digital Journey Redesign for Retail Workforce: Standardized and cloud-enabled retail workforce processes across three business units. Collaborated with HR, IT, and regional management, redesigning and deploying a new framework in Greater China.- Go To Market: Conducted a comprehensive, data-driven analysis of sales, service models, and pricing strategies for market expansion in Greater China (3 regions).*Partner Engagement- Lead Organizer of Executive Events: “Digital Leadership Event”, “B2B Experience Seminar”.- Strategic Alliance Development: Executed annual strategic planning with global partners.*Team and Talent Development- Industry-Academia Collaboration Leadership- Lead Organizer of Team Newcomer Training Program Show less

  • Senior Consultant

    Jul 2023 - Aug 2024

  • Consultant

    Jul 2021 - Jun 2023

  • Business Analyst

    Jul 2019 - Jun 2021
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  Financial Times

  Mar 2025 - now

  Strategy Consultant

  Supported leading Taiwanese media publishers in designing and testing innovative reader revenue models to enhance long-term sustainability.Engaged directly with C-level executives to diagnose business challenges and deliver tailored, actionable strategic recommendations.Conducted analysis of audience data and organizational workflows to provide localized insights and implementation support.Leveraged global tools and best practices from FT Strategies and Google News Initiative to localize solutions for the Taiwanese market.Collaborated with international consultants and local newsroom teams, reporting progress and insights to the programme management team. Show less