Experience

• 

  Indian institute of management, ranchi

  Aug 2020 - Mar 2022

  • Member, Froggy Feet

    Sept 2020 - Mar 2022

  • Junior Executive Member, VBCB

    Oct 2020 - Nov 2021

  • Marketing Team Member, AGON-RUSH

    Nov 2020 - Feb 2021

  • Marketing Team Member, SAMAGAM - Business Talk Series

    Aug 2020 - Jan 2021
• 

  Aditya birla capital

  Apr 2021 - May 2021

  Customer service function

  Extracted valuable feedback from multiple sources through different communication channels.Formulated multiple technical solutions such as a tracking system and a digital checklist to overcome existing customer problems.

• 

  Samsung r&d institute india

  Oct 2021 - Dec 2021

  Product management

  Conducted competitive benchmarking to identify industry best practices and potential areas of improvement.Provided actionable recommendations to increase the usability and user satisfaction of Video Recording & Editing on Samsung mobile devices across the globe.

• 

  Iquanti

  May 2022 - Apr 2024

  Senior analyst- seo

  • Responsible for collaboration with 5+ enterprise clients in the BFSI, Healthcare and Cybersecurity sectors in the United States and Canada to improve organic performance and highlight website effectiveness. Successful completion of two projects for a leading American Financial Institution resulting into a renewal with 15% revenue growth YoY.• Achieved the half yearly target of 4% (out of 5% annual goal) US Market Share compared to core competitors for a leading dental services provider in the US by meticulously integrating high search volume keywords, effectively bolstering online visibility.• Exceeded the quarterly organic traffic target of 1.5 million (1.7 million in Q2 and 1.52 million in Q1) by applying analytical insights to design content strategies and tactical enhancements.• Created and generated monthly performance dashboards and tech audits that covered essential metrics such as organic traffic, clicks, impressions, and the performance of individual pages. This was achieved by leveraging analytical instruments like Adobe Analytics, Google Search Console, and Google Analytics to gather valuable insights.• Performed comprehensive SEO evaluations using SEMrush and Ahrefs, identifying opportunities for enhancing on-page SEO components such as meta descriptions, titles, headers, schema, and anchor tags, all aimed at improving website visibility.• Led the expansion of information architecture, successfully optimizing over 40+ existing and 20+ new articles which resulted in elevated search engine rankings and significant organic visibility growth for a prominent US cybersecurity services company.• Responsible for conducting Quarterly Business Reviews (QBRs) and proposed strategic changes, resulted in a remarkable 20% year-on-year increase in organic traffic.• Designed the new site architecture to facilitate seamless navigation and interaction for visitors, augmenting overall engagement while enhancing website crawlability. Show less

• 

  Rockworth international

  May 2024 - now

  Assistant manager marketing & sales