Rizal Arafiansyah

Experience

• 

  Peken.online

  Feb 2020 - Jun 2020

  Co-Founder

  The platform provides customers to buy basic needs from the traditional market. - Raised sales by analyzing existing programs and designing marketing and advertising spending plans. - Responsible for managing peken’s social media, including content planning and budgeting

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  RevoU

  May 2022 - Aug 2022

  Full-Stack Digital Marketing

  Project Facebook Campaign (Performance Team)- Created paid ads on Facebook, including campaign structure, target audience, & media plan. Which successfully generated 13 quality leads in 5 days and measured and optimized performance ads daily to reduce CPC and CPL.- Completed 7 practical assignments in creating paid ads, Performance Marketing, Content Marketing, SEO, & CRM. Selected as the best group project in social media ads week (Facebook ads week & google ads week)

• 

  Kellys & CO

  Oct 2022 - Nov 2022

  Digital Marketing Associate

  As part of RevoU Lab-Handled campaign by Facebook Ads CPAS.-Implemented a campaign optimization plan to ensure good campaign performance and reduced CPM by 27.4% and increased ROAS by 381.2%.-Generated 4 weekly reports and 1 monthly report using looker studio.

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  Inseed Tumbuh Berkembang

  Oct 2023 - now

  Digital Marketing Specialist

  As digital marketing specialist, my scope of work was:- Managed and optimized Meta Ads campaigns for up to 5 clients per month, delivering tailored advertising strategies to meet client objectives.- Handled advertising budgets of up to 200 million Rupiah per month, ensuring effective allocation of funds to maximize ROI.- Monitored, measured, and optimized ad performance on a daily basis, adjusting strategies based on Key Performance Indicators (KPIs) to achieve the best possible results.- Conducted regular performance analysis and reporting, utilizing data-driven insights to enhance ad effectiveness and align with client goals.- Collaborated closely with clients to understand their needs, refine targeting, and develop ad creatives that resonate with target audiences. Show less