Sonja Allen

Experience

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  Emap London

  Jul 1995 - Oct 2001

  Group Client Sales Manager

  Headhunted across from the largest Sunday national newspaper in the UK, The Mail on Sunday, to jointly spearhead the launch of a new London office for the modern car titles for Emap Nationals. Responsible for all client sales & a team of 8 across Car Magazine, Performance Car Magazine, Launch of Carweek & London launch & agency sales for Maxpower. Re-branding, marketing & launching new revenue streams. Initiated the first client sales division for below the line & sponsorship activity for Emap (became blueprint for all client sales). 3 year CAMS course at Kings college (communications & Marketing). Assisted in raising the yield on Car magazine by 150% in its first year. Turnover of $2,000000 advertising revenue. Responsible for creating a new reprint revenue stream of more than $600,000 a year. $800,000 sponsorship & below the line. Show less

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  Johnson Press

  Mar 2002 - May 2006

  Group Events & Magazine Manager

  Business development manager for events across 5 magazines. Developed & launched 3 new magazine events with a $400000 revenue stream. Increased advertising revenue & below the line activity by 40% in the first year. Re-branded 2 magazines. Responsible for p&l, market development marketing strategies & content for 5 magazines & 3 events. Responsible for a team of 15 creating budgets, forecasts, targets, objectives & sales development. Event concept development & sales training.

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  Essential Media Events Ltd & Local Living Magazines Ltd

  Aug 2006 - Feb 2013

  Sales Director

  Responsible for launching the regions largest designer wedding event. Creating new business opportunities from concept to launch. Responsible for all sales and commercial development across events & Essential Weddings Magazine. Taking the Essential Designers Weddings event from $0 - $200000 in its first year to $650000 in its 5th year. Increased advertising revenue by 42% & pagination by 104% in the first year. Implementing marketing strategies across print, radio & digital. Developing new commercial lines for each event, seminars, conference & workshops. Show less

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  ITP Media Group

  Aug 2014 - Dec 2016

  Senior Sales Manager Hotelier Middle East

  Hotelier Middle East the largest hospitality platform & premier hospitality title in the GCC. Also responsible for the new hospitality launch Hotelier Express. The only mid range hotel magazine for the GCC. Development of various hospitality events such as GM Conference. Top 50 hoteliers. Housekeepers conference. Sustainability within hospitality. Responsible for all sales development & commercial aspects of the magazine & events.

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  Guest Supply

  Jan 2017 - Feb 2019

  Sales Manager Guest Supply MENA

  Hospitality specialist responsible for all sales & development of existing products within the GCC.

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  Guest Supply Middle East

  Jan 2017 - now

  Regional Sales & Marketing Manager MENA

  Hospitality specialist responsible for all sales & development of existing products within the GCC. launching new amenities & OS&E products specific to luxury & mid market hotels, resorts, independents serviced apartments & villas. Responsible for all business development & marketing across GCC & Africa. An accomplished marketing/business development manager.