Anjana Bhaskar

Experience

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  Tata Consultancy Services

  Jun 2007 - Feb 2010

  Proposal writer, presales (system analyst)

  •proposal writing, including technical analysis and resource estimation, for peoplesoft projects•analysis of the request for proposal (rfp) and identifying critical requirements of prospective clients•fit-gap analysis and approximating the extent of customization required in the application•working with smes on solution design•resource estimation and work schedule projection•drafting approach notes, capability presentations and case studies

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  Team i2i

  May 2011 - Sept 2011

  Manager — corporate communications

  responsibilities:•addressing the communication needs of the marketing team through capability emails and work proposals•developing promotion strategy for products or events of prospective clients•drafting business documents such as quotations, work orders, mou and service contracts•ad copywriting•routine administrative tasks such as handling business correspondencekey assignments handled:•business correspondence related to ‘suhaani raat,’ a major musical event in trivandrum•advertorials for a priority client based in chennai•ideating and copywriting for ad campaign for a major medical care center in trivandrum show less

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  EY

  Jan 2016 - Sept 2018

  business relations:• partnering with the business and its leadership on their strategic approach for a financial year. this includes working closely with the business team on providing due coverage for their key activities and using a mix of communication vehicles to ensure the key messages are cascaded effectively to the target group.center communications: • handling the comprehensive communication needs of centers in poland, china and india. • cascading higher organizational updates to each center using a mix of internal channelsmedia relations:• preparing extensive press releases and coordinating with the media, in relation to key organizational events, especially milestones, such as opening a new office or a major leadership visitnews: • channelizing business news from offices in china, india, poland and argentina onto internal email networks. publishing internal news on the ey-wide intranet. business writing:• writing (in accordance with the ey style guide) for leadership or organizational messages, corporate documents and news articlesleadership events and campaigns:• strategizing, proposal writing and budgeting for new initiatives around leadership-people engagement• branding, communicating and coordinating high-profile leadership events end to end. this included a 2013 visit from ey’s chairman and ceo, and an official inauguration by the chief minister of kerala. show less

  • Senior Associate, Brand, Marketing and Communications

    Sept 2011 - Sept 2018

  • Assistant Manager, Brand, Marketing and Communications

    Jan 2016 - Jan 2017
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  Self-employed

  Feb 2017 - Sept 2018

  Freelance communications consultant

  - end-to-end social media management for a strategic marketing and business development start-up - strategic content development and editorial review for (domestic and international) clients of a leading brand management company- strategic content development and editorial review for an emerging business unit of a top financial consultancy- social media strategy development, brand positioning, content development and editorial review for an upcoming online media marketplace- email marketing and collateral consultant for an established knowledge research firm show less

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  Markiverse Media

  Sept 2018 - now

  Director - content strategy