Priscilla Hong

Experience

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  Shanghai Sidaorui Company

  Feb 2017 - Jan 2020

  CRM Product Manager

  1) CRM product manager- Initiate CRM strategy to support long-term business growth- Collaborate with IT to develop and implement local CRM system (product owner role)- Closely work together with cross-functions on user requirements and day-to-day operation and trainingDeliverables: CRM V1.0 released on time and 100% adoption rate2) Marketing ManagerFirst worked as a marketing assistant and was promoted to the manager role within one year.- Led the marketing team (4 ppl, international team) in strategy development, market insights, and budget allocation on advertisements and campaigns;- Liaise with domestic and abroad partners to increase visibility and traffic across all products;- Responsible for building the website and optimizing SEO;- Increase social media exposures(Facebook, Twitter, Youtube, Instagram, WeChat) Show less

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  TotalEnergies

  Jan 2020 - Jun 2021

  Digital Executive

  - As project owner, responsible for distributor CRM tool development, implementation, change management, operation, and maintenance (from zero to one, PC portal & WeChat mini-program)- Implement Salesforce with consecutive training and high standard data maintaining (adoption rate maintained at full score)- Facilitate digital transformation on anti-counterfeiting, loyalty, and logistics- Manage digital systems' customization and solution to meet OEM clients' logistic/cloud data management/anti-counterfeiting needs on QR Code- Work closely with regional/HQ digital team to ensure digital strategy alignment Show less

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  GSK

  Jul 2021 - Feb 2022

  Digital Marketing Manager

  - Manage consumer data platform (CDP) ‘s development and dashboard visualization with the huge data volume and a great variety of consumer data assets- Oversee and analyze creative media performance digitally with business use cases, providing deep-dive analysis and actionable suggestions- Upgrade analytics model systems, ensuring the validation of POC

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  Givaudan

  Feb 2022 - now

  Product Manager (Digital Innovation)