Aliaksei Shauchenka

Experience

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  Freelance

  Feb 2012 - Jan 2019

  SEO Specialist/Webmaster

  Responsibilities:• Keyword research• Projects analysis (SEO audit, Technical audit)• Data analysis in Google Analytics and Yandex.Metrika• Development and implementation of SEO strategies• Development and implementation of the website structure• On-page and Off-page optimization• Building websites on WordPress• Leading a team of writers• Competitor analysisAchievements:• Built and launched 30+ websites on WordPress• Increased organic traffic (Content project, dentistry, region: US) from 0 to 5 000 visitors per month• Increased organic traffic (eCommerce, presents, region: Russia) from 0 to 6 000 visitors per month• Increased organic traffic (eCommerce, motorcycles, region: Russia) from 2 000 to 3 500 visitors per month Show less

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  LLC BALANCE

  Jun 2014 - Jun 2015

  Junior SEO Specialist

  Responsibilities:• Competitor analysis• Keyword research• On-page optimization• Communication with the team of writers• Research and analysis of the new keywords for the projectsAchievements:• Increased organic traffic (Local Business, mobile 3D cinema, region: Russia) from 0 to 1500 per month• Increased leads by optimizing CTA by 40%• Increased organic traffic (eCommerce, gaming server, region: Russia) from 12 000 to 18 000 visitors per month

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  LLC Glushkov

  Jul 2015 - Dec 2016

  SEO Specialist

  Responsibilities:• Keyword research• Projects analysis (SEO audit, Technical audit)• Data analysis in Google Analytics and Yandex.Metrika• Competitor analysis• Development and adjusting SEO strategies• On-page optimization• Lead freelancers (writers, designers)• Off-page optimization (link-building)• Analysis of performance data to maximize revenue• Building (on a ready templates) and managing websites on WordPressAchievements:• Increased organic traffic (Content project, shoes, region: USA) from 0 to 3500 per month• Increased revenue by optimizing ads placement by 120%• Created 10+ new websites on WordPress• Increased organic traffic (eCommerce, flowers, region: Russia) from 2 000 to 7 500 visitors per month• Increased organic traffic (eCommerce, fitness, region: Russia) from 700 to 4 000 visitors per month Show less

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  LUKOIL Lubricants Company

  Aug 2017 - May 2019

  Digital Marketing Manager

  Design and development of new websites, web services for internal and external customers; Combining these services into a single ecosystem:• E-commerce for B2C and B2B clients.• Personal area for B2B clients. Creation of the structure and integration schemes with existing EDI system, remote lubricants control system, catalog of online shop and SAP ERP.• Corporate educational service LUKOIL Academy.• Integration of online shop and oil advisory service into partners app LUKOIL (LICARD).• Offline oil advisory app for Android. Pilot project on LUKOIL gas stations. Support of existing digital ecosystem, development of the websites for foreign departments:• Maintenance of existing digital services of the company (responsible for ten projects)• Traffic generation, working on customers loyaltyCommunicational projects in collaboration with federal mass media.Generating traffic and sales for B2C and B2B online shops:• Increasing sales in online shops using SEA, SEO, Email marketing, CPA networks, and marketplaces Show less

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  LUIS+

  May 2019 - May 2021

  Digital Marketing Specialist

  Responsibilities:• Develop and monitor PPC campaigns• SEO for ecommerce website• Partnership with marketing agencies• Email Marketing• Conversion Optimization

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  Okdesk - Field Service Management Software

  May 2021 - now

  Responsibilities:• Develop and monitor PPC campaigns• SEO• Email Marketing• Conversion Optimization• Lead generation (landing pages, banners)• Managing website updates (design)

  • Digital Marketing Lead

    Jul 2022 - now

  • Digital Marketing Specialist

    May 2021 - Jun 2022