Muhammad Umar Tariq

Experience

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  Rich Media Inc.

  Jul 2008 - Feb 2010

  Business Development Manager

  Rich Media Inc. is engaged in providing 360 degree digital media solution to its local and offshore clientele which includes rich media ads development, creative quality assurance, digital campaign management, social media marketing & optimization, email marketing, Facebook, Facebook Applications, Pay Per Click (PPC), Search Engine Optimization (SEO) and content management.Brought successful business from companies like Wi-Tribe, Warid Telecom, Ufone, Pizza Hut.Assess and nurture new business opportunities with a strong revenue target in mind. Show less

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  Abudawood Pakistan

  Feb 2010 - Oct 2013

  Section Sales Manager

  During the role, I was responsible for managing a range of medium to large retail clients in the Central & North Punjab region, Monitoring of team’s performance and motivating them to reach targets, Increasing business opportunities through various routes to market, establishing, maintaining and expanding customer base and developing sales strategies and setting targets.Key Achievements:- Increased sales volume by 54% in one-year of P&G & Gillette Portfolio in year 12-13 in Lahore Region.- Gillette Category – 40% increase in volume/ Paper Category – 45% increase in volume- Shampoo Category – 25% increase in volume- Detergent Category – 14% increase in volume /Soap Category – 12% increase in volume- Lead the team who successfully launched the brand of BRAUN across KLI. Show less

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  Coca-Cola CCI

  Nov 2013 - Jul 2020

  In this role, I was responsible to Grow gross profit through right product mix, reduced cost of goods, volume & net pricing, ensure best in class customer services and foster a customer service environment, monitor competitor products, sales and marketing activities, make proper asset placement and removal decisions, collaborate & negotiate with key clients, assisting sales representatives by maintaining relationships and negotiating and closing deals and to review & analyse sales performance against programs & plans to determine effectiveness.- Lead the newly developed key accounts team across the Faisalabad Region.- Conversion of volume of around 1.2MUC from Direct to Indirect channel by addition of Million Club Distributor in the system. Show less ▪In this role, I was involved in Regional Management through Geographic Analysis, Potential Estimation Infrastructure Analysis, Coverage Analysis and Call Frequency Analysis, Supervise/ensure the proper injection/placement and optimal utilisation of Company’s Assets in the market i.e., Coolers, Glass, Shell, Signage etc. Key Achievements:- Successful Reformation of Distributor Setup across the Islamabad Region by merging of 2 distributors & adding 1 new Premium club distributor in the Attock Area.- Successful market drive on Cooler Fullness & Cooler Purity & become RED (Right Execution Daily) champion for 2 consecutive months. Show less In this role, I was involved in Regular market visits to supervise/monitor the proper execution of set objectives, Regional Management through Geographic Analysis, Potential Estimation Infrastructure Analysis, Coverage Analysis and Call Frequency Analysis, Supervise/ensure the proper injection/placement and optimal utilization of Company’s Assets in the market i.e., Coolers, Glass, Shell, Signage etc. Plans to ensure the attainment of desired results and to cultivate strong relationship with current and potential customers, gather Market Intelligence regarding Market Share, Trends, Analysis, Availability, Competition Activities etc. and timely communication with leadership team for better monitoring and controls, Market penetration and growth of revenue aligned with company strategy, Sales Growth & execution of Sales Agreements including development of supply contracts and licensing agreements.Key Achievements:- Successful implementation of Time & Motion Study for frequency of Pre Sellers.- Successful market drive with focus on enhancing Numeric distribution & SISH. Show less In this role I was leading the in-field, commercial training for Lahore, Gujranwala & Sialkot territories by building capabilities in terms of knowledge-base, practical skills & professional development of entire sales force & distributors, including sales teams of direct company’s operations, Premium Club Distributors, Classic Club Distributors & Customers /Retailers, in order to enhance their technical & soft skill sets, for improvement of business understanding for long-term efficiency, effectiveness & increased benefits.Focus Areas:- Obtains and /or develops effective training materials utilizing a variety of media- Conducts annual training and development needs assessment.- Develops training and development programs and objectives.- Administers spending against the departmental budget- Annual Training Calendar & Monthly Reports.- National Sales Skill Index- New SOPs Formulation.- Trains & coaches’ managers, supervisors & others involved in employee development efforts.- Plans, organizes, facilitates and orders supplies for employee development & training events.Key Achievements:- Training On Wheels concept was introduced with in-field training of retailers within market premises.- I was part of the team who developed KUDOS (Coca Cola University for Development of Sales).- Helped in the successful MDO to SDE transition with 750 people being trained & evaluated within the Coca Cola system. Show less

  • Area Sales Manager HoReCa

    Jan 2020 - Jul 2020

  • Area Sales Manager (Key Accounts Management)

    Feb 2019 - Dec 2019

  • Area Sales Manager (Traditional Trade Management)

    Jan 2018 - Jan 2019

  • Sales Manager

    Aug 2016 - Dec 2017

  • Learning and Development Manager

    Nov 2013 - Aug 2016
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  Engro Polymer & Chemicals Ltd

  Jul 2020 - Dec 2022

  Engro Polymer & Chemicals is the sole manufacturer of PVC resin in Pakistan. EPCL also produces Caustic Soda, Hypochlorite, EDC & VCM.In my current role, I am responsible for field promotions and sales activities across the centre region that comprises of Lahore & Central Punjab and contributes to 60% of the National business. Measures sales force performance & ensures effective management of Dealers across the centre region, handling customer complaints & stakeholder management, Undertakes collection of Market Intelligence for the designated region using sales force and to meet regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions. I am handling a team of Area Sales Managers & Sales Officers across the region & also managing indirect sales through 5 dealers.Key achievements:- Implemented Revised Tier & Discount Structure across the Region with a focus on gaining volume from small customers by increasing the discount spread which resulted in incremental sales of 17%.- Achieved the highest ever market share of 95% across the Centre Region in the year 2021.- Achieved the highest ever sales of 110,000MT across the centre region in the year 2021. Show less

  • Manager Downstream Business & Market Development

    Apr 2022 - Dec 2022

  • Regional Sales Manager

    Jul 2020 - Mar 2022
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  Pepsi - Shamim & Co. (Pvt) Limited

  Jan 2023 - May 2023

  Distributor Development & Capability Manager
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  United Industries Limited (UIL)

  May 2023 - now

  National Key Account Manager