Abarna Loganathan

Abarna Loganathan

Business Trainee - Trafficking Analyst

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location of Abarna LoganathanGreater Chennai Area

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  • Timeline

  • About me

    TBD

  • Education

    • Alliance university-School Of Business

      2011 - 2013
      Vivekandha College of Engineering for Women Computer Science 75%
    • Vivekanandha College of Engineering for Women

      2005 - 2009
      Bachelor of Engineering (B.E.) Computer Science
    • SRV Higher Secondary School

      2003 - 2005
    • Jaycees Matriculation Higher Secondary School

      1993 - 2003
    • Sacred Heart

      1992 - 1993
  • Experience

    • HCLTech

      Jun 2013 - Apr 2014
      Business Trainee - Trafficking Analyst

      Providing email based technical support for running ads on YouTubeQuality Analyzing the advertisement creatives to match YouTube's online advertisement standards &compliance and Trafficking them to the live siteResearch and troubleshoot the issues faced by on shore clients who put up their ad on Youtube & Google Display NetworkInteraction with the Onshore Media Manager to provide the best & feasible solution to the client

    • Accenture

      May 2014 - Jul 2014
      Quality Analyst

      Manage Quality of the Trafficking Team for YouTube Ads and meet SLAs. Knowledge in tools in DFP, DCM, trending NorthStar, Stoplight, Flash checker. Maintain individual quality data on a weekly basis and implementation of Improvement plans (MIP/PIP) if the quality standards are not metQuality check the tickets which are trafficked by the trafficking teamPrepare Root Cause Analsysis of escalations, and design the preventive measures.Maintaining relationships with the clients and ensuring the Campaigns go live on timeDiscussion on all the DSATs with the Trafficking team on weekly basis in huddles. Also, providing the solutions and proactive measures to prevent re-occurrence of any errorsArrange trainings/refresher sessions as and when required on the basis of feedback Show less

    • Accenture in India

      Aug 2014 - Sept 2019
      PMO and Transition Specialist

      Providing Program Management Office support for the Transition working closely with Transition Lead and managing Mobilization controls and foundation.• Consistent PMO support for Risk, Issue, Action, Decisions (RAID) and Client Dependency Management, producing Program Status reporting (including tracking project plan and contractual & key milestones/deliverables)• Consistent input preparation for all Governance forum (internal and external)• Decision records and minutes of all program level Governance meetings (internal and external)• Manage tracking and reporting of Service readiness progress with leads, Program resource onboarding / leaving and compliance with client requirements• Manage team contacts and locations; maintain contact list, responsibilities matrix, and holiday/absence log• Document Configuration Management and Document standards (including standard emails, naming convention, version control etc.)• Create Program SharePoint site, maintaining Program calendar, Maintains a central repository of all project documentation• Support transition lead and work stream leads in monitoring and managing budgets – time and expense• Monitor and track Change Control process with Contract Management Team and Transition / Work Stream leads,• Ensures compliance and ongoing tracking and management with all Mobilization Controls Show less

    • HCLTech

      Sept 2019 - Jan 2021
      Transition,PMO Manager
  • Licenses & Certifications