Anna Long

Experience

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  Jonesboro Sun

  Sept 2004 - Feb 2005

  Account Manager

  Maintain strong daily client relationships with over 100 accounts.Manage daily billing and collection.Create and implement ad campaign ideas and strategies; create ad copy and layout.Maintain existing clients, as well as establish new clientele.Meet deadlines on a daily, weekly, and monthly basis.Project, establish and review monthly goals.

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  Harpole Phillips Advertising Agency

  Mar 2005 - May 2007

  Account Manager

  • Maintain strong daily client relationships with over 100 accounts.• Manage daily billing and collection.• Create and implement ad campaign ideas and strategies; create ad copy and layout.• Maintain existing clients, as well as establish new clientele.• Meet deadlines on a daily, weekly, and monthly basis.• Project, establish and review monthly goals.

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  The Solutions Group

  Jun 2007 - now

  Senior Director of Client Services // Creative Strategist // Certified Agency Account Manager

  Managing marketing and advertising functions for clients ranging in industries from education, construction, non-profits, tourism, telecommunications, banking, healthcare, agriculture, correctional services and retail.Creating multi-media marketing and advertising campaigns that include traditional and non-traditional marketing based on the client's budget and needs, resulting in real and measurable goals, ROI and KPIs.Managing client projects, from conception and brainstorming to copywriting, editing, designing, art directing, finishing and printing.Managing all client campaigns from traditional to non-traditional marketing, including the creating artwork and messaging, managing media and budgets, implementing campaign through media planning and execution and reporting campaign results.Maintaining professional relationships with vendors, including planning and buying media schedules and print management.Managing client budgets, including accurate estimating and weekly, monthly and yearly budget allocation.Researching target market, client's competitors and demographics to implement into marketing strategies.Managing, organizing and overseeing website projects.Writing, editing, proofreading and sending press releases, including contact and follow-up with media outlets.Writing, editing and art directing TV and radio commercials, corporate videos and long-form videos.Supervising all employees, including time management, traffic management and overall performance.Interviewing and seeking out new talent for hire.Editing and creating functional websites on several platforms including WordPress, wix, Weebly and Squarespace.Managing accounting for over thirty clients, including receivables, invoicing, time management, purchasing, media orders and estimating. Show less