Brendon Cottreau

Experience

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  Lowell Lock Monsters

  Oct 2001 - Apr 2006

  Game Operations Intern/Mascot/Corporate Sponsorships Intern

  Designed corporate sponsorship pamphlet to inform current sponsors of their gains from their contributions and encourage new sponsorshipsCoordinated the Skaters to Waiters 2006 charity dinner to benefit Saints Medical CenterOrganized in-game and intermission promotions and trained new interns

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  Fenway Sports Group

  Sept 2007 - Mar 2008

  Sports Marketing Intern

  Greeted clients at our tailgating events and ensured their needs were metServed as contact for corporate partners distributing advertising information during games Ensured advertising spots for corporate sponsors were displayed according to schedule during gamesSet up pregame tailgating tent for upwards of 75 corporate partners and welcomed guests to the pregame tailgate

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  Target

  Jun 2009 - Aug 2009

  Merchandise Planning Business Analyst Intern

  • Conducted research into supply chain management issues and presented findings and solutions to senior management• Co-Captained the communication between Target India and my department• Compiled weekly reports essential to the monitoring of department success• Assisted Business Analysts with recapping advertisement success of items and pushing items from Distribution Centers to stores

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  TD Garden

  Jan 2010 - May 2010

  PR/Marketing intern

  • Managed Garden Neighborhood Charities, assessing donation requests and awarding donations to worthy causes• Composed biographies for recipients of The Tradition awards from the Sports Museum• Created and distributed press credentials for events at TD Garden• Assisted in hiring process of next round of interns by evaluating resume submissions and arranging interviews for promising applicants

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  TJX

  Jun 2010 - Apr 2011

  Allocation Analyst

  • Managed allocation of products to over 300 HomeGood retail stores• Prepared product features for monthly advertisements• Strategized optimal allocation of brand merchandise to high-volume stores• Planned inventories for new store openings

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  Brafton Inc.

  May 2011 - Apr 2020

  I was promoted to lead account growth for the entire East Coast division, representing strategies for upwards of 180 different brands. I focused on developing strong strategic and analytical skillsets within a team of 5-8 marketing strategists ranging in tenure to enable them to define and execute ROI-driven content strategies and identify high-value opportunities for additional digital success. Key successes included: - reduced cost-per-lead by 63.34% with a national maintenance brand by introducing an organic-led content strategy that reduced the reliance on paid acquisition- earned page 1 Google rankings for multiple clients by recommending ways to better optimize existing content- secured multiple annual marketing campaigns using data-lead, campaign-based proposal framework leveraging Google Analytics, SEMrush, and Moz; would become the model for proposals across the company- developed strong cross-departmental relationships with various creative, development, and strategy teams to gain support for challenging and innovative strategies, ultimately earning MVP honors from the video department for most strategic use of video in client strategies Show less I was promoted to lead account growth for a team of 5 strategists in the East Coast division based on consistent strong performance growing accounts as an individual contributor. My role coincided with the introduction of a new product offering, for which our team led the client adoption rate across the company. We also completely changed our business model from subscription-based to fixed-project based, and I was relied on heavily to help educate the business on our new approach while achieving increasing growth targets.I expanded my role by supporting our SMB division, who previously had no director-level support for account growth/recovery. My support and training of the team led to additional revenue retention for a historically high-churn team. Show less I was recruited from the new business team to stabilize and grow a particularly challenging portfolio of 30+ accounts with total annual content budgets over $1.2M. I quickly established a reputation for delivering holistic content strategies and finding opportunities for increased marketing impact. I became the go-to strategist for improving performance and repairing relationships with some of our riskiest accounts, extending partnerships by over six months on average.In addition to client-facing responsibilities, I contributed heavily to departmental and company-wide training, was the technical expert for Salesforce and NitroPDF, and provided content for company marketing campaigns and webinars.Key successes included:- First strategist in company history to achieve four consecutive quarters of net revenue retention goal- Proven track record for growing enterprise accounts: sought out to develop launch strategy for Elsevier's myHealthTalent job board; expanded relationship with The Occasions Group from two brands to five- Introduced new fixed-campaign approach that became model for Brafton's Partner Program Show less I joined a growing sales development team to drive increased new business opportunities and revenue. I consistently led the team in monthly met meetings booked and was the first SDR to complete the newly-developed inside sales career path.Key successes included:- Achieved personal average deal size 34% higher than company average- Secured new customer at 3.25X the average initial budget through one of the first truly holistic content marketing proposals- First SDR to record over 600 met meetings in a year with just over six months in the role- Awarded SDR of the Year 2011 as top performing rep Show less

  • Senior Director of Account Management

    Jul 2017 - Apr 2020

  • Director of Account Management

    Aug 2015 - Jul 2017

  • Content Marketing Strategist/Senior Content Marketing Strategist

    Jun 2013 - Jul 2015

  • Account Executive, Inside Sales

    May 2011 - Jun 2013
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  Sales Hacker, Inc.

  May 2020 - now

  Founding Member
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  Seer Interactive

  Nov 2020 - now

  • Sr. Manager, Business Strategy

    Oct 2021 - now

  • Sr. Client Engagement Manager

    Nov 2020 - Oct 2021