
Ioana Lefter
Marketing Analyst

Connect with Ioana Lefter to Send Message
Connect
Connect with Ioana Lefter to Send Message
ConnectTimeline
About me
Product Owner
Education

Nuclio Digital School
2023 - 2024Master's degree Digital Product ManagerThe master provided me with all the knowledge and tools to lead the strategy, creation and continuous evolution of the product.I learned Design Research techniques, about the digital product lifecycle, and the development of the product through agile methodologies and how to make the most optimized decisions through the measurement of metrics and OKRs.

Technische Universität Ilmenau
2013 - 2014Erasmus Student Media and Communication ScienceCrisis CommunicationMedia ManagementMedia Reception and EffectsCreative CrowdsCommunicator ResearchMedia Project

Scoala Nationala de Studii Politice si Administrative
2015 - 2017Master's degree Project ManagementGlobalizationEU Funded ProjectsProject Management SoftwareStrategic ManagementLeadership and Team Project ManagementRisk ManagementResearch MethodsAgile Project ManagementAudit and EvaluationDesign and implementation of research projects

Scoala Nationala de Studii Politice si Administrative
2012 - 2015Bachelor's degree Communication and Public RelationsPublic RelationsMarketing and ManagementEthics and CommunicationCrisis ManagementOrganizational ManagementNon-verbal Communication
Experience

Millennium Consulting SRL
Oct 2015 - Dec 2015Marketing AnalystMAIN RESPONSIBILITIES◼ Track marketing performance indicators; define and initiate corrective actions, should any deviations occur◼ Interpret data, create databases, and make recommendations on marketing strategies moving forward◼ Create and deliver various marketing and communications materials for internal and external purposes◼ Participate and engage in marketing events such as fairs, product presentations and workshops

Scout Society
Apr 2016 - Jul 2017Assistant Project ManagerKEY HIGHLIGHTS◼ Onboarded 130 participants and held the projects’ workshops◼ Submitted and secured multiple European projects funded by the European Commission MAIN RESPONSIBILITIES◼ Develop project plans in accordance with the Key Action 1 Erasmus+ Programme◼ Submit Key Action 1 Erasmus+ Projects to be evaluated by the European Commission◼ Plan, prepare and deliver activities for 3 Key Action 1 Erasmus+ multicultural projects◼ Monitor participants evolution throughout the project and provide feedback to help their development ◼ Conduct workshops for a total of 130 participants from different European countries◼ Improve the NGO’s training programmes Show less

Rent A Brain
Mar 2018 - Apr 2022Project ManagerKEY HIGHLIGHTS◼ Owned, developed, and launched over 7 mobile and web applications in areas such as: HR, education, product management and accounting◼ Managed over 20 professionals ◼ Improved teams’ performance by implementing processes to support their evolution, such as creating an onboarding system, promoting inter-communication, pairing junior and senior developers to complete tasks, and conducting feedback sessions after each sprint◼ Managed the stakeholder relationship throughout project implementation MAIN RESPONSIBILITIES◼ Internal coordination of resources and third-party stakeholders◼ Provide the project vision and guide the team when developing the project development plan◼ Lead daily stand-ups and participate to all necessary Scrum meetings◼ Build and keep the product backlog updated◼ Set the goal for each sprint and guide the Scrum Planning Meetings◼ Adapt the project direction to changes as in accordance with the Agile Methodology◼ Keep the project stakeholders updated on a weekly basis◼ Learn continuously team and project management techniques◼ Review, monitor, and document lessons learned for each project phrase and sprint Show less

Centrul de Limbi Straine A_BEST
Apr 2019 - Apr 2022Language TrainerKEY HIGHLIGHTS:◼ Trained over 100 trainees in English and Romanian and guided them to reach their next language levelMAIN RESPONSIBILITIES◼ Plan, prepare and deliver high quality English language training that meets the needs of different customer groups taking into account individual learning styles◼ Monitor progress and provide regular feedback to help manage trainees’ performance throughout the course, and actively promote trainee autonomy and reflective practice◼ Contribute to the development, evaluation, and improvement of English teacher training courses, materials, and related services, in order to meet trainee needs by actively working as a member of the training team◼ Complete training related administrative tasks to specified standards Show less

Haufe Group
May 2022 - now- Provided vision and direction to the Agile development team and stakeholders throughout the lifecycle of the product and created requirements - Collaborate with internal and external stakeholders to analyze needs and align product roadmap to strategic goals- Assessed value, developed cases, and prioritized stories, epics and themes to ensure work focuses on those with maximum value that are aligned with product strategy- Created a product roadmap based on the product vision- Managed the product backlog and prioritized the tasks based on changing requirements- Oversaw all stages of product creation, including design and development Show less
Senior Product Owner
Jul 2024 - nowProduct Owner
Feb 2023 - Jul 2024Junior Product Owner
May 2022 - Jan 2023
Licenses & Certifications

Formator
Ministerul Educatiei, Cercetarii si TineretuluiDec 2018
ECDL Start Certificate
ECDL ROMANIAMay 2011- View certificate

Introduction to Teaching English as a Second Language
Alison - Free Online LearningFeb 2019 - View certificate

The Fundamentals of Digital Marketing
Google Digital GarageFeb 2021
Volunteer Experience
Event Organization Member
Issued by bcStudentencafe on Oct 2013
Associated with Ioana LefterCommunication Team Member
Issued by ISWIe.V. on Apr 2014
Associated with Ioana Lefter
Languages
- enEnglish
- roRomanian
- spSpanish
- koKorean
Recommendations

Aleksandra vujic phd
Expert on Human and Minority Rights and Project Implementation / ResearchSerbia
Yanitsa lakhal
Head of Brand & CX @ Klüber LubricationMunich, Bavaria, Germany
Valeria araceli pizarro rey
Marketing & Communications | Travel & Events | Public Relations | Project ManagerBuenos Aires, Buenos Aires Province, Argentina
Ryan kroll
Partner at Driftless EnergyLa Crosse, Wisconsin, United States
Omkar bal
Senior Officer - Foods R&D at Marico | Food Technologist | ICT Mumbai | IIT GuwahatiMumbai, Maharashtra, India
Garth lowell
RCM Operations Manager @ EnovisGreater Minneapolis-St. Paul Area
Monica kaparang
Creative & Content Director | Content Planner | KOL & Community Specialist | Social Media | Communit...Jakarta, Indonesia
Ganeshh chaulang
Ex-Assistant Professor, SGRS College of Pharmacy, Saswad, PunePune, Maharashtra, India
Michael bjorge
Business ProfessionalUnited States
Georgi anchev
Natural Language Processing Engineer at Move Digital AGBulgaria
Raul cardenas
Product Manager at FedEx ServicesMemphis Metropolitan Area
David moreno
President at Home Sweet Home Preschool & Toddler Discovery CenterLos Angeles, California, United States
Duonne marlon
Developer | PHP | HTML | CSS | Python | Javascript | SQL | Postgres | Laravel | Django | Docker | GI...Natal, Rio Grande do Norte, Brazil
Erica stella, ccim
Vice PresidentHartford, Connecticut, United States
Linda maercklein, pmp
Quality Assurance Release Manager | System Analysis | Project ManagementBranford, Connecticut, United States
Md yusuf anseri
Specialist @ Rosatom Global | Thermal equipment and installation departmentDhaka, Bangladesh
Craig boyd
Channel Account Manager l at ArmorpointDenver Metropolitan Area
Micah haggerty
High Threat Protection Specialist/Former Military/Law Enforcement OfficerSan Diego County, California, United States
Eda akkoc
Tingsnotarie på Malmö tingsrättGothenburg, Västra Götaland County, Sweden
Yashnar hamraev
Deputy Director General at UIFAUzbekistan
...