Ioana Lefter

Ioana Lefter

Marketing Analyst

location of Ioana LefterBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    Product Owner

  • Education

    • Nuclio Digital School

      2023 - 2024
      Master's degree Digital Product Manager

      The master provided me with all the knowledge and tools to lead the strategy, creation and continuous evolution of the product.I learned Design Research techniques, about the digital product lifecycle, and the development of the product through agile methodologies and how to make the most optimized decisions through the measurement of metrics and OKRs.

    • Technische Universität Ilmenau

      2013 - 2014
      Erasmus Student Media and Communication Science

      Crisis CommunicationMedia ManagementMedia Reception and EffectsCreative CrowdsCommunicator ResearchMedia Project

    • Scoala Nationala de Studii Politice si Administrative

      2015 - 2017
      Master's degree Project Management

      GlobalizationEU Funded ProjectsProject Management SoftwareStrategic ManagementLeadership and Team Project ManagementRisk ManagementResearch MethodsAgile Project ManagementAudit and EvaluationDesign and implementation of research projects

    • Scoala Nationala de Studii Politice si Administrative

      2012 - 2015
      Bachelor's degree Communication and Public Relations

      Public RelationsMarketing and ManagementEthics and CommunicationCrisis ManagementOrganizational ManagementNon-verbal Communication

  • Experience

    • Millennium Consulting SRL

      Oct 2015 - Dec 2015
      Marketing Analyst

      MAIN RESPONSIBILITIES◼ Track marketing performance indicators; define and initiate corrective actions, should any deviations occur◼ Interpret data, create databases, and make recommendations on marketing strategies moving forward◼ Create and deliver various marketing and communications materials for internal and external purposes◼ Participate and engage in marketing events such as fairs, product presentations and workshops

    • Scout Society

      Apr 2016 - Jul 2017
      Assistant Project Manager

      KEY HIGHLIGHTS◼ Onboarded 130 participants and held the projects’ workshops◼ Submitted and secured multiple European projects funded by the European Commission MAIN RESPONSIBILITIES◼ Develop project plans in accordance with the Key Action 1 Erasmus+ Programme◼ Submit Key Action 1 Erasmus+ Projects to be evaluated by the European Commission◼ Plan, prepare and deliver activities for 3 Key Action 1 Erasmus+ multicultural projects◼ Monitor participants evolution throughout the project and provide feedback to help their development ◼ Conduct workshops for a total of 130 participants from different European countries◼ Improve the NGO’s training programmes Show less

    • Rent A Brain

      Mar 2018 - Apr 2022
      Project Manager

      KEY HIGHLIGHTS◼ Owned, developed, and launched over 7 mobile and web applications in areas such as: HR, education, product management and accounting◼ Managed over 20 professionals ◼ Improved teams’ performance by implementing processes to support their evolution, such as creating an onboarding system, promoting inter-communication, pairing junior and senior developers to complete tasks, and conducting feedback sessions after each sprint◼ Managed the stakeholder relationship throughout project implementation MAIN RESPONSIBILITIES◼ Internal coordination of resources and third-party stakeholders◼ Provide the project vision and guide the team when developing the project development plan◼ Lead daily stand-ups and participate to all necessary Scrum meetings◼ Build and keep the product backlog updated◼ Set the goal for each sprint and guide the Scrum Planning Meetings◼ Adapt the project direction to changes as in accordance with the Agile Methodology◼ Keep the project stakeholders updated on a weekly basis◼ Learn continuously team and project management techniques◼ Review, monitor, and document lessons learned for each project phrase and sprint Show less

    • Centrul de Limbi Straine A_BEST

      Apr 2019 - Apr 2022
      Language Trainer

      KEY HIGHLIGHTS:◼ Trained over 100 trainees in English and Romanian and guided them to reach their next language levelMAIN RESPONSIBILITIES◼ Plan, prepare and deliver high quality English language training that meets the needs of different customer groups taking into account individual learning styles◼ Monitor progress and provide regular feedback to help manage trainees’ performance throughout the course, and actively promote trainee autonomy and reflective practice◼ Contribute to the development, evaluation, and improvement of English teacher training courses, materials, and related services, in order to meet trainee needs by actively working as a member of the training team◼ Complete training related administrative tasks to specified standards Show less

    • Haufe Group

      May 2022 - now

      - Provided vision and direction to the Agile development team and stakeholders throughout the lifecycle of the product and created requirements - Collaborate with internal and external stakeholders to analyze needs and align product roadmap to strategic goals- Assessed value, developed cases, and prioritized stories, epics and themes to ensure work focuses on those with maximum value that are aligned with product strategy- Created a product roadmap based on the product vision- Managed the product backlog and prioritized the tasks based on changing requirements- Oversaw all stages of product creation, including design and development Show less

      • Senior Product Owner

        Jul 2024 - now
      • Product Owner

        Feb 2023 - Jul 2024
      • Junior Product Owner

        May 2022 - Jan 2023
  • Licenses & Certifications

    • Formator

      Ministerul Educatiei, Cercetarii si Tineretului
      Dec 2018
    • ECDL Start Certificate

      ECDL ROMANIA
      May 2011
    • Introduction to Teaching English as a Second Language

      Alison - Free Online Learning
      Feb 2019
      View certificate certificate
    • The Fundamentals of Digital Marketing

      Google Digital Garage
      Feb 2021
      View certificate certificate
  • Volunteer Experience

    • Event Organization Member

      Issued by bcStudentencafe on Oct 2013
      bcStudentencafeAssociated with Ioana Lefter
    • Communication Team Member

      Issued by ISWIe.V. on Apr 2014
      ISWIe.V.Associated with Ioana Lefter