Vruti Patel

Experience

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  Drexel University

  Apr 2013 - Sept 2013

  Work Study

  Organized venture capital companies by rank and reputation from a reputation index into Microsoft Excel for the past ten yearsResearched web program, Mendeley, to clarify whether or not this program would be beneficial for organization of entrepreneurial research papersCompiled full entrepreneurial research papers from online databases and uploaded each onto Mendeley while organizing according to keywords and details

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  Cross Current Corporation

  Apr 2014 - Apr 2015

  Co-op Marketing Manager

  Created social media platforms and maintained an online presence to promote company’s healthcare services, resulting in 9,000+ views on the company’s Google+ page and 80+ new followers on TwitterRestructured and designed company’s website utilizing WordPress to display all services, success stories, opportunities, and partnerships to aid in a company-wide rebranding initiative Tracked social media and website success using Klout to analyze online content and impactEnsured brand consistency by unifying company collateral design throughout brochures and presentations for CEO, project managers, and sales teams for client meetings and pitchesManaged and oversaw marketing and promotion logistics for the Medical Group Management Association Annual Conference in Las Vegas attended by thousands of medical group practice professionals, exhibitors, physicians and high-profile speakers creating displays and overseeing trade show booth needs and promoting opportunities, resulting in 80+ new contacts and leads Show less

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  Here's My Chance

  Jun 2015 - Jul 2016

  Managed clientele and creative team throughout project cycle, coordinating and updating internal and external project schedules to ensure branding, website, and design projects were delivered within budget and on schedule Coordinated and led scheduled project calls and meetings with clients, providing written meeting summaries and promptly addressing all client questions and concerns, ensuring transparency and clear communication of project priorities, preventing room for errorScoped work and wrote proposals in response to Request For Proposals while serving as point of contact for the proposal process both internally and externallyPursued, developed, and executed upsells for clients based on client needsProduced biweekly time tracking reports for internal and client-facing projects to better allocate time and costsOrganized and led full intern recruitment, onboarding, and training processes per semester Show less

  • Junior Account Manager

    Aug 2015 - Jul 2016

  • Project Management Intern

    Jun 2015 - Aug 2015
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  Buzz Marketing Group

  Aug 2016 - Dec 2016

  Marketing Coordinator

  Conducted influencer marketing research on key leaders in various industries to create customized collaboration opportunities and long-term partnerships to drive clients' brand messaging to larger markets Coordinated and scheduled team and client meetings, creating agendas, documenting meeting minutes, and communicating key information to each project teamImplemented the use of Asana throughout the agency, updating and assigning team tasks and schedules regularly

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  XO Group Inc.

  Jan 2017 - Jul 2018

  Associate Project Manager / Account Manager

  Oversaw 20+ clients and 3+ internal teams from conception of digital advertising campaigns through launch by creating timelines, managing the development of deliverables, and ensuring project alignment to key performance indicators while staying within scope, timeline and budgetPartnered with the Branded Content and Event Producer to manage in-house Studio and Operation teams, executing custom content series and influencer campaigns to promote new launches of household appliances and products for Crate & Barrel, Dyson, Wayfair, and more Improved efficiency for social media initiatives by analyzing existing processes, collaborating with select core team leads, and reinventing a clear and concise workflow for National Department useCreated and delivered detailed performance reports on a weekly, monthly and ad hoc basis to clients, providing opportunities for campaign optimization Show less

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  Donovan/Green

  Dec 2018 - Apr 2021

  Project Manager

  Supervised the execution of monthly marketing projects by conducting weekly client meetings to discuss monthly incentives and events, as well as created and maintained marketing calendars and timelinesCollaborated with Creatives Directors and designers to ensure strategic vision of client brands through participating in brainstorm sessions and providing project briefs and meeting notesIncreased agency-wide efficiency and productivity by centralizing the use of Asana, which ensured achievable timelines and provided access to detailed project information and design prioritiesGuaranteed clients’ e-mail marketing deliverables were accurate and in alignment with corporate guidelines by assessing, submitting, and monitoring them through the regulatory review process Show less

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  SEEMA

  Nov 2019 - Jun 2021

  Social Media Manager

  Collaborated with the Founder, Editorial Director, and Advertising Lead on sourcing partnership opportunities, conceptualizing campaigns, as well as promoting in-person and virtual events to empower and connect South Asian women globallyManaged content, giveaways, and takeovers on social media platforms while increasing followers and building audience relationships

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  Worked Up

  Jan 2021 - Jul 2021

  Mentor

  Lead cohort of women in the Marketing and Public Relations field, seeking community, insight, and resources while navigating their early career stages

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  P'unk Avenue

  May 2021 - Jan 2023

  Project Manager
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  Vanguard

  Feb 2023 - now

  UX Operations, Program Manager