Kerstin Plemel

Experience

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  KPWriter Marketing Strategy & Communications

  Dec 2006 - Dec 2012

  Marketing Consultant

  Consultant and contract employee for both corporate clients and agencies. Areas of expertise included traditional and digital advertising, public relations, and direct marketing. • Managed agency account for North Lake Tahoe tourism cooperative, overseeing market research, advertising, media buys, and strategy for targeting the California consumer market, with a focus on the Sacramento, San Francisco Bay, and Los Angeles areas• Project directed northern Nevada’s first regional website system, working closely with 15 economic development agencies to build custom websites and a centralized data center• Project directed successful product launch for aerospace industry manufacturer, including planning, public relations, advertising, and catalog production• Project directed local public transit multi-media campaign, resulting in a significant increase in ridership within the first year Show less

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  Greater Nevada Credit Union

  Dec 2012 - Mar 2020

  VP of Marketing

  Developed and implemented marketing initiatives, including research, advertising, direct marketing, digital marketing, community, public relations, and internal communications for the credit union and its mortgage, commercial lending, and insurance subsidiaries. • Developed the organization’s community relations and outbound calling programs, as well as helped evolve business development and internal communications programs, leading to new departments as part of organizational growth.• Drove digital marketing strategies to include expanded email and social media marketing. Twenty plus targeted email campaigns per month with an average of 50% open and a 9.3% click-through rate. Social media followers grew from 2,500 to more than 8,000.• Helped negotiate, launch and leverage professional sports stadium naming rights sponsorship. • Led communications during major core conversion, minimizing membership dissatisfaction and creating best practices used by vendor clients for future conversion projects. Also led communication during two mergers.• Developed and implemented marketing strategies to successfully launch new consumer and commercial products and services, as well as two new credit union CUSOs: Greater Commercial Lending (the USDA Lender of the Year) and Greater Nevada Insurance. Show less

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  Contract & Freelance

  Mar 2020 - now

  Marketing Strategy & Project Management

  Contract employee experienced in marketing, advertising and public relations providing strategic planning, project and campaign management, and content development.