Mike Peterson

Experience

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  MI-Assistant Software

  Jan 1993 - Jan 2005

  SVP of Product Management

  As Senior Vice President of Product Management for MI-Assistant Software, I was a key contributor to senior management team. Over a 13-year span, I contributed in many ways including extensive experience in sales, marketing, product and project management. Career Highlights Include:* Leading the transition team when MI acquired Applied Systems Rating Division. Our team was responsible for the transition of as many as 2,000 rating customers and many Applied System employees.* Leading the development of many key internal processes during the rapid growth of MI-Assistant Software.* Leading the successful design and production efforts of multiple Internet marketing projects on both a local and national level.* Identifying the needs, and spearheading the creation of new products to solve problems or take advantage of opportunities in the independent insurance agency distribution system.* Developed and maintained many of MI's third-party relationships with suppliers and partners that contributed to MI’s success.* Being a key contributor during the final growth period prior to the company being fully transitioned to FiservFSCMI-Assistant Software was acquired by FiservFSC in November of 2003 Show less

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  Fiserv

  Mar 2005 - Mar 2006

  VP of Product Management

  While at FiservFSC, I served as VP of Product Management for their Midwest Division, formally MI-Assistant Software.As a senior leader of the Midwest Division, my duties expanded to include integrating two different cultures. While our staff was used to a Midwest culture, and working for a family-run business, Our new parent was one of a bit more "corporate" culture for lack of a better word.It was also a time where systems were being integrated as well as processes throughout operations.During this process we took the best from each culture to create a sum that was greater than the two parts. Show less

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  The Insurance Center

  Mar 2006 - Oct 2007

  Personal Lines Sales & Marketing Manager

  As the Personal Lines Sales & Marketing Manager, I was responsible for the organic growth of Personal Lines insurance across eight locations and a staff of eighteen. Duties included marketing, recruiting, training, coaching, and carrier relationships. During this time I lead a team responsible for on-boarding an acquired book of business from a competing firm.During this period I received my property and casualty insurance license which I still hold today. I have since completed four of the five required classes required for my certified insurance counselor (CIC) designation. Show less

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  StoneRiver, Inc. - A Sapiens Company

  Oct 2008 - Mar 2010

  Director of Business Development

  As VP of Business Development at StoneRiver - FSC (formally Fiserv FSC) I was responsible for creating and maintaining relationships with insurance carriers, MGAs, and large agency groups. As a rating and management software vendor that held a significant market share in the upper Midwest, we were able to deliver solutions to carriers that would provide great penetration throughout their distribution system. Among the services we provided were: realtime rating integration; insurance scoring, driver history reporting, claims history, new business upload, personal and commercial lines download, and limited big data analysis.Our relationship with MGAs and large agencies was primarily one of delivering agency software in a bundled fashion. This was often the same software, training, and service provided directly to agencies, but would sometimes be delivered in a fashion that would promote the brand of the MGA or cluster providing the services.During this time I created a number of relationships that I still maintain today. Show less

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  Entrepreneurial Advantage

  Mar 2010 - Jul 2013

  VP of Product Development

  Nearly all of my tenure while at Entrepreneurial Advantage was spent as a team member on Project CAP (please refer to my position as VP of Product Development for detail)

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  TrustedChoice.com

  Mar 2011 - Jun 2013

  VP Product Development

  My time at Project CAP was a very rewarding one as it allowed me to be part of a team that was charged to change the way independent insurance agents marketed themselves and their agency throughout the United States. Through this period we took what was just a concept and developed it into a full-fledged company that is still in operation today.During the early days of this project we all wore a number of hats, as the workload was great and our staff was limited in size. My contributions during this period was primarily one of developing specifications for two products: A consumer portal that would provide personal lines quotes throughout the US, and a set of resources and services to help independent insurance agents with their digital marketing efforts.As we grew in size, my role became more focused on the professional services side of the company. Due to my experience with software development and internet marketing concepts, coupled with my practical experience as a licensed insurance agent, I was able to develop offerings that met technical objectives while a that same time was presented in a context that an agent would understand.Once we began to deliver the digital marketing products and services, I coached new employees that were new to the insurance industry how to relate to agents. Teaching them how typical agencies operated, the language that agents used, and the challenges that an independent insurance agent faces in a multi-tiered distribution system. Show less

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  Insurance Marketing Partners

  Aug 2013 - now

  President/Owner

  Insurance Marketing Partners is a digital marketing firm that has an exclusive focus on helping independent insurance agents build bigger and better books of business.We start by recognizing that an insurance agent and not a digital marketing professional. We also recognized that they don’t have the time, or maybe the interest to understand it all the details involved with digital marketing. We take the time to simplify it all and provide agents with what they need to know to make smart business decisions.We also recognize that no two agents or agencies are alike. So we take an individual approach with each client. We’ll start by asking some questions to better understand them, along with their agency’s strengths, interests, talents, and markets. Then we’ll recommended a strategy customized to meet their individual objectives and budget.Digital marketing services include Search Marketing (SEO), Paid Search (SEM), Display Ads, Social Marketing, and Email marketing. Show less