Daniel Machacek

Experience

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  Self-employed

  Jan 2014 - Sept 2019

  Brand Strategist

  Defining brand strategies and creating complete brand visuals for SMEs globally.My responsibilities:- Handling daily international client communications and developing end-to-end branding solutions, including rebranding and market research. - Establishing visual guidelines and designing all brand assets (logo, web, print, stationery).- Analysing, improving, and designing UI/UX for client applications.- Supervising implementation and providing post-implementation counseling. Show less

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  Bohatstvomysle.com

  Oct 2015 - Sept 2019

  Creative Director

  Creative director of an online publishing, educational, and counseling business.My responsibilities:- Developing and executing overall marketing strategy, covering social media, email, and online branding.- Leading product launches, video production, and creating the brand's complete visual identity.- Analysing sales data for product iteration and campaign A/B testing.- Building a custom WordPress e-commerce platform.

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  SiamTravel

  Jan 2016 - Jan 2018

  Co-Founder

  Co-founder of an online travel marketplace in Thailand, allowing travelers to easily purchase tours online.My responsibilities:- Overseeing the company's strategic direction, sales, and marketing.- Partnering with 80+ tour operators and managing 180+ tours across the country.- Developing a comprehensive e-commerce solution using WordPress.- Designing and establishing the company's complete brand identity, including logo, print, web, and UI/UX elements.

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  Seasy - Making Sea Life Easy

  Sept 2019 - Jan 2024

  Seasy is digitizing the sailing industry by creating an online marketplace for sailors and marinas. Seasy connects sailors with marinas, allowing them to easily book a berth online, from the comfort of their yacht.My responsibilities:- Defining end-to-end marketing strategy, data analysis, and hands-on execution across multiple marketing channels with 6-figure budgets.- Managing a cross-functional team, including hiring, onboarding, and scaling.- Overseeing the creative direction, brand identity, and visual communication of the company.- Implementing core business processes within marketing and product.- Setting and reviewing of OKRs, monitoring KPIs, and optimizing marketing performance- Financial planning, investor reporting, and preparation of monthly/quarterly reports.We are also part of:- European Space Agency: Business Incubation Centre Graz- Yachting Ventures- Tech2b pre-scale-up- 2MIN 2MIO (Shark Tank equivalent) Show less - Establishing the company's brand identity, visual guidelines, and messaging.- Ensuring brand consistency across product, marketing, and sales channels.- Coordinating the production of the initial MVP with an in-house development team.- Designing the UI/UX of Web, iOS, and Android applications, and leading the development with an external software agency.- Continuously monitoring and optimizing UX on all platforms, incorporating customer feedback loops, and conducting user testing.- Managing development resources and maintaining product timelines.- Performing SEO analysis and improving on-page and off-page SEO. Show less

  • CMO

    May 2020 - Jan 2024

  • Marketing & Product Manager

    Sept 2019 - May 2020
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  Front Row

  Jan 2024 - Apr 2024

  Senior Performance Marketing Manager

  Front Row partners with leading brands to accelerate their ecommerce growth, offering a unique blend of niche expertise and global perspective.My responsibilities:- Managing a portfolio of SaaS clients, leading communication, and reporting.- Developing B2B marketing strategies with global impact.- Marketing budget planning, maintenance, and optimization.- Implementing multi-channel campaigns across Meta, Google, LinkedIn, Bing, Xing.- Campaign optimization, data analysis, and tracking of KPIs.- Setting and reviewing OKRs. Show less

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  IBM

  Apr 2024 - now

  Product Marketing Manager

  My responsibilities:- Utilizing market understanding and buyer personas to develop strategies for new client acquisition.- Developing and executing plans aligned with business objectives for acquisition.- Establishing partnerships and joint marketing efforts to expand client base.- Creating compelling client-facing materials such as product use cases, web content, presentations, demos, and event kits.- Providing insightful market analysis, leveraging data to highlight IBM software strengths and competition.- Leading product launches by rallying internal support and generating demand.- Actively engaging in customer feedback channels to enhance experiences.- Fostering collaboration among diverse teams to achieve objectives effectively. Show less