Divya Sharma

Experience

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  Ritu Kumar

  Oct 1999 - Aug 2001

  Media & E-Commerce Manager

  Created digital archive and catalogued company’s media and press material since1966.Co-­founded the e-­commerce division- Designed and conceptualized the visual style, layout and navigation for the e-­commerce website- Led team of developers, merchandisers and customer response personnel- Managed site operations, targets, banking tie ups and strategy- Within a year the company increased annual turnover through online retail by $221,000 per annum

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  Ritu Kumar

  Aug 2003 - Nov 2007

  Branding and Product Manager

  Production Manager / October 2006 - December 2008- Ran 152 workforce manufacturing unit for traditional casual-wear range - Controlled internal operations : fabric orders; stock maintenance; dying, embroidery, stitching vendors; in-house machinery and processes; quality checks; dispatch - Created operation manuals and training workshops for each departmentDigital Printing Unit Manager / December 2006 – December 2007- Trained a small team to operate newly acquired digital textile print machine- Designed a customized manual to bridge gap between company’s unique print masters from the traditional pigment hand-block tables to the digital palette- Designed digital prints in a new collections of saris and tshirtsBranding Design & Visual Merchandiser / March 2004 ‐ March 2006- Designed communication and retail adapts; print and outdoor advertising; retail tags, labels, carry-bags; store windows, visual elements for shop interiors and point of sale - Created branding manuals for visual merchandising and store graphics- Lead company team for building of customized POS/CRM system- Managed alignments for 13 stores around the country- Styled photo-shoots, designed promotions and graphics for fashion shows and trade events Show less

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  Asian Heritage Foundation

  Jul 2006 - Dec 2006

  Graphic Designer

  Short project working full time on a craft mapping project for the Planning Commission of India with craft revival NGO Asian Heritage Foundation

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  Stark Raven

  Dec 2007 - Nov 2008

  Co-Founder

  Co-founded a print and broadcast design studio Stark Raven

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  Rediffusion Y&R

  Nov 2008 - Dec 2010

  Strategic Planner

  At Rediffusion I joined as Art Director (Airtel) but within a couple of months was moved to Planning. I worked as part of a team on brands like Bacardi and some pitches. Was soon given my own two accounts LT Foods Daawat Basmati Rice and Godfrey Phillips India (Symphony and Tea City)

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  Ritinjali

  Jan 2011 - Sept 2011

  Manager Operations

  Ritinjali is an NGO that works in education and vocational training for children and young adults. I was looking after its primary education schools in 4 bastis of Delhi NCR, a hostel for boys pursuing vocational study as well as a vocational centre for girls

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  Religious

  Sept 2011 - Jul 2012

  Cultural Strategist

  Religious is a cultural branding company that leverages emergent culture to impact a brand's value, values and valuation. Producing cultural intelligence and deploying models to create assets and IP. Religious works across the entire value chain from insight and culture mapping to brand strategy and architecture development, to driving innovation and creating brand assets, building organizational capability through training and strategic partnerships. Brands :Google+Channel V

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  JWT

  Jul 2012 - Oct 2016

  VP & Strategic Planning Director

  At JWT I started on Airtel Telecom & DTH at a time when the brand was making a transition to data led service. My second account Unicharm Sofy is a challenger brand in an interesting niche category. The account was a pitch win and I've worked on it since (4 years+)From Airtel I moved on to GSK Horlicks one of the agency's largest accounts. Over 3 years I worked on the periodic marketing activities, a brand restage as well as in-depth consumption and penetration action for the big four markets. I also attended two WPP GSK summit conferences in Singapore (2014) and Berlin (2015)I have now moved to Nestle (confectionery) and continue on Unicharm Sofy.Current: Nestle (Confectionery), Unicharm SofyPrevious : GSK Horlicks, Airtel Telecom & DTH, SpiceJet, Radikal Show less

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  RB

  Oct 2016 - Feb 2019

  • Sr Brand Manager - Banega Swachh India + Digital Content

    Oct 2017 - Feb 2019

  • Brand Manager - Dettol Equity DvM

    Oct 2016 - Oct 2017
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  Self-employed

  Mar 2019 - Mar 2023

  Brand Strategy Consultant

  Edelman, Havas, Media Monks

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  Aguad Goa

  Dec 2021 - Jul 2023

  Head of Marketing & Brand
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  W3B ONTHE SEA

  Oct 2023 - now

  Director