Michelle Garcia

Experience

• 

  Woolworths

  Apr 2007 - Dec 2008

  Buying
• 

  L'Oréal

  Apr 2009 - Dec 2012

  • Design and assist in the development of questionnaires and moderator guides to ensure the necessary data for a study is captured• Conducting in depth analysis on Market Shares, trends, consumer trends and communicate the findings to the Group Product Managers• Analysis data on consumer demographics, preferences, needs and buying habits to identify potential markets and factorafecting product demand• Forecast and track marketing and sales trends through Nielsen and Kantar data analysing the collective data and communicating findings to the business• Gather data on Competitors and analysing the prices, sales and method of Marketing and distribution Show less

  • Market & Consumer Insights analyst

    Aug 2011 - Dec 2012

  • Commercial Business Analyst

    Apr 2009 - Aug 2011
• 

  The Estée Lauder Companies Inc.

  Dec 2012 - Jul 2022

  • Responsible for the overall performance of the SE & London area • successfully manage the updating of all reports for the Area Sales Managers weekly reports• Headed up the commercial strategy with POS Management team for each business location, setting objectives and delivering operational excellence through the Brand Strategy• Collaborate with relevant internal departments, retail partners and peers to create and execute a door by door strategy to drive traffic, conversion and cater to the needs of the local consumer. • Maintain in-depth knowledge of surrounding competition, omni-channel initiatives, market trends, demographics and consumer needs / behaviours / reactions, ensuring relevant commercial feedback is provided to key stakeholders.• Inspire, motivate, educate and coach Point of Sale Management on all elements of Consumer Service.• Lead Point of Sale Management to proactively manage performance, attendance and conduct, utilising the appropriate procedure and support. • Ensure Point of Sale Management teams maximise profitability through commercial stock Management, visual merchandising and replenishment, taking appropriate action where necessary • Take action to ensure stock packages are adequate, maximising sales opportunities • Ensure plans are executed effectively and efficiently to maximise sales opportunities through promotions and discounts• Responsible for the overall performance of Harrods, Beauty Base and Independent accounts • Analysing sales figures, interpreting trends & forecasting future sales volume• Developing strong relationships with retail partners and enabling the business to sustain its strong growth through growing accounts• Produced reports to aid a successful wind down of the ADF business to help manage stock levels and forecasts for the final months of trade Show less • Comprehensive accurate weekly/monthly retail reporting, commentary and insight• Proactive analysis to support strategic business decision identifying and reporting Risks and Opportunities • Working with Retail, Finance and Commercial Team to recommend appropriate targets and full year projections• Set up trackers for the leadership team to be able to track at a glance performance of brand and LFL sales• Upload all targets and sales conversions for the week / month into the Estee Lauder system for our finance teams• Liaise with Global HQ for monthly round table reports giving an overview of performance for the brand for the month including current UK market Show less

  • Area Sales and Education Manager / Account Manager

    Jul 2015 - Jul 2022

  • Business Analyst

    Dec 2012 - Jul 2015
• 

  The Organic Pharmacy

  Jul 2022 - Mar 2023

  National Account Manager
• 

  LVMH Perfumes & Cosmetics

  Mar 2023 - Jul 2024

  Sales and Training Manager UK&I // STELLA by Stella McCartney
• 

  Erborian

  Jul 2024 - now

  Regional Sales & Training Manager UK&I