Ana Andrasek

Experience

• 

  VIPnet d.o.o.

  Oct 2001 - Oct 2011

  • Monitors and manages business customer lifecycle • Designs, delivers/drives and maintains implementation of all customer development related activities• Is accountable for, and involved in, the delivery of all customer facing direct outbound/inbound campaigns originating from the CRM department.• Manages and is accountable for campaign budgets, costs and returns.• Works closely with Customer Intelligence Team to ensure business insight is turned into actionable campaigns.• Ensures consistent communication with the customer in direct marketing channels Show less • Acquisition of new users and existing users migration through the creation of new bids• Development of strategic plans of marketing activities for products and services designed to meet the particular segment of business users• Generating proposal communication for products and services, development of guidelines for marketing agencies (creative and media), control of the marketing agencies final proposals for the ATL and BTL communication• Determination of pricing and tariff models for products and services designed for particular business user segments• Monitoring market prices and trends for certain products and services• Recognizing specific user segment needs based on market research and trends in the market• Preparation and calculation of business plans and feasibility study for certain products and services Show less

  • Marketing CRM Senior Specialist

    Nov 2008 - Oct 2011

  • Business Segment Specialist

    Feb 2007 - Nov 2008

  • Call center agent

    Oct 2001 - Feb 2007
• 

  AWT International- Croatia

  Oct 2011 - Feb 2012

  Product Manager

  - Developing and managing implementation and marketing plan for products within AWT private label- Working closely with the sales team to maximize brand awareness and sales at the retail and trade level- Developing the annual marketing plan within the allocated marketing budget

• 

  L'Oréal

  Feb 2012 - Jan 2021

  - Develop marketing strategy for hair care, hair color and styling CPD brands- Execute best possible local brand strategy in line with international brand positioning- Train team in tracking response to major promotion & evaluating efficacy, cost/benefit for key marketing launches and campaigns- Manage relationships with external marketing agencies and consultants to create and execute relevant market campaigns - Responsible for CPD haircare, haircolor and styling category- Managing and developing team, including development of know how expertise - Successfully implemented and presented new hair color brand to the market with achieved growth on every market- Achieved top results in forecast plannings- Accountable for achieving growth of the brand by execution of PR and advertising campaign which was role model for other countries- Excelled in managing product portfolio and proposing of catalogue optimisation in order to achieve growth

  • Marketing Manager Vichy

    Jan 2017 - Jan 2021

  • Group Product Manager, Consumer Product Division

    Sept 2014 - Jan 2017

  • Senior Product Manager, Consumer Product Division

    Jan 2014 - Sept 2014

  • Product Manager, CPD

    Feb 2012 - Jan 2014
• 

  L’oréal Adria

  Jan 2021 - now

  Commercial Director, Active Cosmetics Division