Vy Doan

Experience

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  DanTri - DTiNews International

  Jul 2016 - Sept 2016

  Content Writer Intern
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  Blue C

  Jun 2019 - Aug 2019

  Internal Communication Intern
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  Denison University Programming Council (UPC)

  Aug 2019 - May 2022

  As the Marketing Director, I spearheaded OOH advertising and social media marketing campaigns, significantly boosting performance and event attendance for approximately 50 events targeting a diverse audience including students, faculty, and local residents. My management of key social media platforms like Facebook, Instagram, and TikTok, alongside strategic content calendar planning, enhanced our event visibility and participation. Utilizing Facebook and Instagram Analytics, I conducted monthly performance reviews to make data-driven adjustments, optimizing our marketing strategies and enhancing campaign effectiveness.I also performed the Event Organizer role, leading a team of 25 members to plan and organize 15+ events per year for Denison University campus and local Granville community.Results: Achieved a 250% increase in reach, 110% boost in engagement, and a 233% rise in followers, collectively contributing to a 50% increase in event attendance. Show less

  • Marketing And PR Executive Director

    Dec 2019 - May 2022

  • Graphic Designer

    Aug 2019 - Jul 2021
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  Denison University Consulting Program

  Jun 2020 - Jul 2020

  Marketing Consultant

  As the lead Marketing Consultant of a dynamic team, I spearheaded strategic initiatives to amplify the impact of the "Granville is open" campaign video on social media channels such as Instagram and Facebook and website, boosting awareness and sales for 70+ local businesses under the Granville Area Chamber of Commerce. Through meticulous research and customer segmentation, we crafted precise marketing strategies, detailed in a comprehensive report. This report not only informed the distribution strategy for the video but also served as a blueprint guiding the development of future marketing endeavors. Our collaborative efforts directly contributed to heightened brand awareness, increased sales, and enriched community engagement following Granville local stores’ reopen after the worst period of COVID pandemic. Show less

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  Denison University

  Feb 2021 - Jul 2022

  Publication (First author) - "Implicit Theories of Relating: A Phenomenological Investigation of First-Year International Students’ Expectations for and Experiences of Connection."Collaborated with Dr. Laura Russell, Chair of the Denison Communication Department (at the time), on a phenomenological study examining first-year international students' expectations and experiences of connection within the campus community. As the primary author, I conducted in-depth interviews to investigate how conditions enhanced or interfered with students' sense of connection. Interwoven with scholarship on implicit mindset theory and acculturation theory, our research provides valuable insights for academic advising, course design, and abroad studies programming. This research was generously funded by Denison University’s Summer Scholars Program. Show less • Email Marketing: Led the content development and design of weekly email newsletter using HTML via Mailchimp, strategically targeting a subscriber base of 730. My efforts focused on executing targeted newsletters that enhanced school awareness, community building, and alumni engagement, with content tailored to resonate with diverse audience segments. For results, campaigns achieved an impressive 80% monthly open rate and an 45% increase in event attendance within a year, demonstrating impactful optimization and significant engagement.• Social Media Management: Developed engaging social media content, including graphic design and copywriting, which helped grow the office Instagram account from fewer than 100 followers to over 500 followers. Initiated campaigns to increase engagement between alumni and Denison University, creating content such as alumni takeovers and alumni spotlights on Instagram. This resulted in a 20% increase in engagement within 3 months.• Event Planning: Assisted office staff in organizing events such as workshops and seminars, ensuring smooth operations and high attendee satisfaction. Show less During this internship, I effectively researched and identified trending social content, successfully curating and crafting tailored content that increased engagement across Denison University's key social platforms including Instagram, Facebook, and LinkedIn. Specifically targeting segments like prospective students, parents, and alumni, I played a crucial role in amplifying the university's digital presence. I also supported the Digital Marketing Strategist in launching and overseeing Facebook ad campaigns that resulted in improved visibility and interaction rates, contributing directly to the university's digital marketing objectives. Show less

  • Undergraduate Researcher

    May 2021 - Jul 2022

  • Marketing Intern (Center for Global Programs)

    Dec 2019 - May 2022

  • Digital Marketing Intern (University Communications)

    Feb 2021 - May 2021
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  Harrow Blue, Inc.

  Jun 2021 - May 2022

  Brand Strategy & Digital Marketing Intern

  Client Highlights: P&G, UC Health, Constellation Wealth AdvisorsHarrow Blue is a multi-faceted creative consultancy committed to inspired brand building through strategic, inventive solutions.At Harrow Blue, I led the competitive analysis and market audits, meticulously assessing clients' and their competitors' web pages and media presence, leveraging findings to propose innovative brand communication strategies to the team and clients.Additionally, I supported the development of strategic initiatives aimed at enhancing Harrow Blue's online presence across various platforms including the website, Instagram, and LinkedIn. By crafting tailored strategies, I drove efforts to increase brand awareness and engagement, positioning Harrow Blue for sustained growth and success in the digital landscape. Show less

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  Ohio Communication Association

  Oct 2021 - Oct 2021

  Conference Panelist

  Selected to present on the topic of "Resilience through Communication" at the 2021 Ohio Communication Association 85th Annual Conference, alongside Dr. Laura Russell, Nhi Yen Le, Priyanshi Kanoria, and Laine Hursh. Our panel focused on the "Individual, Collective, and Global Conceptions of Disharmony and Resilience: Qualitative and Rhetorical Examinations of Self-interest, Hate, Trauma, and Intercultural Belonging." My section specifically addressed "First-year International College Students’ Social and Cultural Connectedness through Hybrid Learning." Show less

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  Ologie

  Mar 2022 - May 2022

  Creative Agency Immersion Intern

  Ologie is a marketing & branding agency dedicated to advancing education.At Ologie, I conducted thorough market research and competitive audits, delving deep into best brand practices and understanding Gen Z's undergraduate admission journeys. These insights were pivotal in shaping branding strategies for our clients' campaigns. Working closely with the Digital Marketing Manager and Brand Strategist, I contributed to the creation of target audience personas and content strategy for paid media campaigns, particularly focusing on U.S. prospective undergraduate students. Show less

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  Central States Communication Association (CSCA)

  Apr 2022 - Apr 2022

  Conference Panelist

  Selected to present at the 'Connecting in Navigating International Contexts' panel at the 2022 Central States Communication Association (CSCA). Alongside with my academic advisor, Dr. Laura Russell, we presented our research 'Implicit Theories of Relating: A Phenomenological Investigation of First-Year International Students’ Experiences of Connection During a Global Pandemic' to discuss the topic around various groups creating a sense of connections while navigating through complex intercultural and international situations. Show less

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  Pixel

  Apr 2023 - Apr 2024

  Pixel is an innovation and growth marketing boutique agency, helping Fortune 500 brands test, launch, and market new products and campaigns. Our expertise lies at the intersection of innovation, creativity, and digital marketing. Client Highlights: Canon USA Client Highlights: Canon USA

  • Digital Marketing Specialist / Project Manager

    Jun 2022 - Apr 2024

  • Associate Producer

    Apr 2023 - Dec 2023