Azadeh Hassanpour

Experience

• 

  Iranian Tobacco Company

  Jun 2014 - Aug 2014

  Maintenance and preventative maintenance trainee
• 

  Sadaf company

  Nov 2014 - Jul 2016

  Ecommerce Specialist
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  Bamilo

  Aug 2016 - May 2017

  Fashion Key Account Manager

  • Experienced key account manager in shoes and kidswear industries, building strong relationships with top-tier brands and sellers.• Consistently exceeded targets for key account sellers, including international brands like Ecco and Puma.• Collaborated with marketing to launch exclusive campaigns for kidswear, utilizing Power BI insights for data-driven decisions.• Conducted regular analysis to support business growth on the website.

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  Goldiran

  Jun 2017 - Mar 2018

  E-commerce Sales Specialist
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  Digikala.com

  Apr 2018 - Oct 2022

  • Achieved 47% YoY growth in PC2 through vendor negotiations to secure customer vouchers, targeted product promotion, and collaboration with the planning team to analyze and optimize marketplace commission structures.• Partnered with the seller onboarding team to identify market suppliers, resulting in a 30% YoY increase in active sellers.• Led a team of 6 members, including buyers and key account managers, to achieve KPIs such as NMV, sold items, PC1, PC2, stock turnover, and NOS.• Developed and implemented strategies to achieve various KPIs such as NMV, sold items, PC1, PC2, stock turnover, and NOS.• Directed team efforts to meet targets for each KPI through assortment planning, ASP optimization, and collaboration with marketing for seasonal promotions.• Utilized Cube reporting and Power BI dashboards for in-depth sales analysis and KPI tracking.• Prepared and presented data-driven weekly and monthly business reviews to senior management.• Oversaw OTB planning and annual budget formulation, with quarterly reviews and adjustments based on performance metrics. Show less • Managed the clothing category (Men, Women) and Kidswear.• Achieved 139% YoY growth in Kidswear within three months, leading to the addition of the first team headcount. A second headcount was added after nine months, with Kidswear transitioning to a new category manager after one and a half years.• Reduced dead stock by 40% within 6 months of taking over the category, implementing strategies such as promotions, discounts, and negotiations with suppliers for stock returns or swaps.• Expanded the kids' category by collaborating with the clothing team, meeting with suppliers, and enhancing the assortment based on data insights.• Collaborated with the marketing department to launch campaigns for kidswear, toys, baby products, and mother clothing.• During the 3-day Black Friday campaign, increased average daily sales by 230% by encouraging sellers to list 90% of their assortment. Show less • Launched and managed a fashion category, achieving 40% growth in key accounts from a small group of marketplace sellers within 6 months.• Recognized as Employee of the Month within the first 6 months for outstanding performance and initiative.• Maintained over 85% availability of short-tail items by addressing out-of-stock issues through proactive seller communication.• Doubled Black Friday targets through strategic planning, assortment gap analysis, supplier collaboration, and advanced deal negotiations. Show less

  • Senior Commercial Category Manager

    Feb 2022 - Oct 2022

  • Commercial Category Manager

    Jan 2019 - Jan 2022

  • Fashion Key Account Manager

    Apr 2018 - Dec 2018
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  Self-employed

  Dec 2022 - Aug 2023

  Fashion E-commerce Consultant
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  Timex Group

  Sept 2023 - now

  International E-commerce Merchandise Planner

  • Manage seasonal and yearly merchandise strategies for 13 brands, balancing product mix, lifecycle, and market growth goals.• Achieved 115% YoY sales growth on Farfetch through data-driven seasonal planning and brand expansion.• Participate in seasonal meetings with Product Merchandisers and the Commercial Director to ensure alignment on growth targets.• Collaborate with planning and allocation teams to optimize stock levels and ensure timely replenishment across marketplaces.• Decreased inventory holding costs by 15% by refining sell-through rate analysis and reducing overstock.• Adjust product assortments based on market trends, competitor actions, and customer feedback to meet target audience needs.• Coordinate with retail, digital marketing, and operations teams for smooth execution of merchandising strategies. Show less