Rachael Fenich

Experience

• 

  Southwest Airlines

  Jun 2007 - Sept 2007

  Marketing Internship
• 

  Post Properties

  May 2008 - Oct 2011

  Florida Marketing Director & Sales Professional

  • Pursued and developed over 300 new business relationships for development of the Post Preferred Employer Program. Solidified client relationship by facilitating knowledge of program benefits through direct client interaction at outreach events, information sessions and mobile platform instruction.• Efficiently and thoroughly managed multiple client groups and cross-functional teams, acted as primary liaison. Groups included the two largest client contracts brought in by the Post Florida Market. • Generated interest in Post brand and drove sales by working directly with clients, facilitating key benefits of the apartment homes and ensuring an active role in full leasing cycle. Post Chastain maintained a record 99 % occupancy and 98 % preleased. Show less

• 

  The Weather Channel

  Oct 2011 - Jun 2013

  Digital Ad Operations Specialist

  • Provided passionate stewardship for digital advertising campaigns worth an approx. $12M in the 2012 fiscal year. Partnered directly with agencies and clients to facilitate campaign expectations, provided detailed and proactive media plan optimizations and ensured an active role in the full campaign cycle.• Collaborated with the Client Solutions and Creative Services teams to help develop and streamline the Traveler’s “My Friend’s Weather” product offerings and creative buy. Helped to leverage and secure an incremental campaign spend of $225k for 2012 and over $3M for the 2013 fiscal year.• Effectively managed billing detail for over sixty agency accounts, identified discrepancies. Reduced unbillable accounts by 25%. Show less

• 

  Kids2

  Jun 2013 - Mar 2017

  Provided support to the Director of Brand Development and Licensing with assessing, protecting, marketing, and commercializing inbound and outbound licensing opportunities. Managed daily operations for Kids II 's Disney Baby licensee relationship. Negotiated, executed, and managed Non-Disclosure Agreements (NDAs) and License Agreements. Served as liason for all relevant internal departments and licensor to ensure support and achievement of objectives: Product Development, Retail and Marketing efforts, Finance, Legal and Agent Management. Stayed up to date on licensing industry emerging trends and activity. Presented quarterly business reviews and assists in audit procedures. Show less Selling over 23 million products a year, Kids II is one of the fastest growing infant and toddler product companies. The Atlanta based establishment develops and leverages engaging brands such as Baby Einstein and Disney Baby to inspire big ideas and timeless designs for children and their families.Facilitated key relationships with marketing personnel, retail channel experts and product engineers; infusing the brand voice in the development and implementation of sales initiatives and events. Show less

  • Licensing Associate - Disney Baby Lead

    Sept 2014 - Mar 2017

  • Brand Coordinator

    Jun 2013 - Sept 2014
• 

  Strottman

  Apr 2017 - Oct 2018

  Account Supervisor - Chick-fil-A

  Collaborating with leading companies, Strottman designs and manufactures innovative custom programs through “Product Play”—the strategic use of physical products to engage customers in memorable brand experiences.As Account Supervisor, served as strategic client liaison and passionate partner for the optimization and development of Chick-fil-A’s over $16M national Kid’s Meal & Specialty Products businesses.• Partnership Recruiter – Built collaborative relationships with influential entertainment and corporate brand agents. Targeted trends, working with confidentiality and discretion to negotiate and secure branding rights on behalf of client. In 2017, recaptured 100% of lost market share in children’s board book program through strategic initiatives.• Client Advocate – Nurtured synergistic interactions with key stakeholders, including client teams and partner agencies, to ensure successful alignment on customer expectations, prerequisites and business objectives. • Program Activation & Optimization – Directed program activation and daily strategic planning on creative workflows. Managed simultaneous executions and prioritized competing demands. Assisted Account Director and cross functional teams in resolution of issues, proactively mitigating concerns and ensuring optimal use of resources. Show less

• 

  WiT - Women in Toys, Licensing & Entertainment

  Jun 2017 - Apr 2018

  Georgia Chapter Chair

  WIT’s mission is to provide professional opportunities for women working within the toy, licensing and entertainment industries to connect, collaborate and build great relationships that focus on helping each other achieve success.www.womenintoys.com We have chapters throughout the United States, Canada, Hong Kong, Australia and the U.K., with liaisons and members in France, Germany, Lebanon and the Netherlands.WIT holds events at most major trade shows including NY Toy Fair, Fall Toy Preview, Licensing Expo, ChiTAG, Spielwarenmesse International Toy Fair Nürnberg, Hong Kong Toy Fair, Brand Licensing Europe and more. Contact info@womenintoys.com to get involved today! Show less

• 

  National MS Society

  Feb 2019 - now

  The National MS Society has a bold vision - a world free of multiple sclerosis. By accelerating research, advocating to improve lives, and providing essential resources, connections and support – they hope to restore what has been lost and end MS forever.Facilitates implementation and success of Walk MS events in Alabama and Georgia markets through the tactical recruitment and cultivation of participants, volunteers, and corporate sponsors.• Recruitment & Retention - Provides passionate and engaging outreach to local Walk MS portfolio, fostering awareness of Walk events and securing key participant registration and financial donations to ensure an exceptional experience. Focused retention on strategic site locations, cold-calling over 1,000 participants, teams, and sponsors. Walk MS: Atlanta gained 78 new teams (including 25, 6+ member teams) year/year – attendance over 6K+. Analyzed top walk site KPI’s to ensure events are on strategy, schedule and budget. Developed weekly fundraising reports to present to Walk MS leadership and local committees. Planned outreach plans for top-level teams, providing critical fundraising resources and pre-event logistics.• Event Operations – Assisted in effective coordination of Walk MS event logistics and operations, including event support materials. Led registration for two largest Georgia market walk events, ensuring efficient set up and smooth check-in process. Worked to engage volunteer committees through effective communication and facilitating functional training. Organized and implemented plan for event premium distribution. Reviewed and proofed event signage. Show less

  • President, Georgia Chapter

    May 2023 - now

  • Director of Development - Georgia, Alabama, Mississippi & Louisiana

    Oct 2021 - May 2023

  • Development Manager, Walk MS - Georgia, Alabama, Mississippi & Louisiana

    Jun 2019 - Oct 2021

  • Walk MS Coordinator - Georgia, Alabama & Mississippi

    Feb 2019 - Jun 2019