Harish Kumar Reddy Yella

Experience

• 

  NEXUS SOFTWARE LTD

  Jun 2018 - now

  Lead end-to-end campaign management, from implementation to execution, utilizing SFMC too.Implemented advanced data segmentation techniques within SFMC to tailor campaigns based on customer.Behaviour, demographics, and preferences.Developed and optimized customer journeys, ensuring targeted and personalized communication strategies.Creating Email templates with different content blocks.Implemented Dynamic Sender Profile Configuration.Work with Data Extensions to organize and manage data for targeted and personalized marketing campaigns. Implement data imports, exports, and updates to ensure data accuracy and integrity.Worked with activities like data extract, file transfer send mail, Script activity and automation.Creating activities to query data, import files in the system and extract various information from the Marketing Cloud.Conducted thorough data analysis to extract actionable insights, contributing to data-driven decision-making processes.Designed and implemented complex marketing automation workflows, streamlining processes and improving overall efficiency.Established robust reporting mechanisms to track key performance indicators (KPIs) and measure the success of marketing initiatives.Played a pivotal role in optimizing SFMC platform capabilities to meet evolving business needs.Implemented best practices for platform maintenance, ensuring data integrity and system reliability.Collaborated seamlessly with cross-functional teams, including marketing, sales, and IT, to align SFMC strategies with overall business objectives.Provided training and support to team members, fostering a culture of continuous learning and development. Designed, Developed, Implemented and email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation Studio, Triggered Sends, Content Builder, and Contact Builder. Show less Designed and executed targeted marketing initiatives using Salesforce Marketing Cloud tools to deliver personalised customer experiences, Pulled and analysed reports from SQL Data Views and utilised PivotTables for comprehensive performance analysis and actionable insights, driving data-driven decisions.Designed, Developed, Implemented and email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation Studio, Triggered Sends, Content Builder, and Contact BuilderCreated and deployed email campaigns using Content Builder, integrating dynamic content to improve engagement rates with customers. Developed and maintained Cloud Pages for landing pages, forms, and preference centres, enhancing user experience. Used HTML, CSS, AMP script and other technologies to build customized solutions that support critical business functions.Set up work flows for marketing with exact targets which will be sent out automatic based on time intervals. Configured customer journeys with the company and worked on Journey Builder, Email Studio, Mobile Studio, and Automation Studio of Salesforce Marketing Cloud. Developed dynamic email templates and content using HTML and AMP Script and tracking the total number of emails sends and opens.Conducted A/B testing to evaluate the effectiveness of different campaign strategies, optimising future efforts based on performance metrics and ensured compliance with data protection regulations and best practices, safeguarding customer data integrity and security. We created Journeys using Journey builder in Email Studio and AutomationStudio. Tracked and analyzed daily, weekly, and monthly Email KPI's and reported recommendations and summaries to executive team. Automated the import, extract, and query activity using Automation Studio.Collaborated with cross-functional teams to translate business requirements into actionable SFMC solutions, ensuring alignment with organizational goals Show less Administrated and monitored the company’s Salesforce CRM Application. Engineered dynamic email templates and personalised content blocks to enhance customer engagement within Salesforce Marketing Cloud.Created Profiles, Roles based on Organisation role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings. Worked on Auto response rules if customers contacted beyond the business hours.Worked on the Eclipse IDE with Force.com plug-in environment for writing Business logic in Apex Programming Language, testing and deploying.Worked on Force.com Explorer for querying SalesForce database using SOQL &SOSL queries and Data Loader for data migration, insert, update, and bulk import or export of data.Created templates, approval processes, page layouts and defined approval actions on them to automate the processes. Worked on Record Types, Validation Rules and Page Layouts. Created a sync of contacts, email alerts, events and tasks between Salesforce to Outlook and Outlook to Salesforce successfully. Based on the business filter criteria validating the number of Records Migrated.Performing Queries on both Source and Target using SOQL and verifying the records and its respective fields match and count of the records Show less

  • Senior SFMC Developer

    Jun 2022 - now

  • SFMC Developer

    Oct 2020 - May 2022

  • SFDC Lightning Developer

    Jun 2018 - Sept 2020