Prema Puganenthran

Experience

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  Upper Iowa University

  Jul 2013 - May 2014

  Student Mentor Supervisor

  Oversaw the recruitment of student mentors.Maintained progress and incidence reports for individual mentors.Supervised twelve student mentors through monthly face-to-face consultation and counseling sessions.Developed program materials and training resources for mentors such as the First-Year Experience Mentor Training Manual.Coordinated and lead training sessions for new mentors.

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  Demand Media

  Jul 2013 - May 2014

  Content Writer

  Wrote content in the Fitness and Well-being category for online publications such as Livestrong.com, eHow.com, Chron.com, etc.

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  MetriTech, Inc.

  Apr 2014 - Jan 2015

  English-as-a-Second-Language Test Writer

  Created test passages for large-scale standardized assessments for the New York State English as a Second Language Achievement Test.Aligned exam content to assess the English proficiency of all English language learners (ELLs) enrolled in Grades K – 12 in New York State schools.

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  ShopBack

  Oct 2014 - Jul 2015

  Led a team of in-house and remote writers, by commissioning articles, conducting editorial reviews of content, project forecasting, coordination and timely execution.Tracked site metrics for audience behaviour utilizing Google analytics, and conducted controlled written content tests to enhance marketing performance and to keep site traffic high.Coordinated the editing and publishing of content on the company's other international blogs in Malaysia and the Philippines Wrote and optimized content based on SEO best practices for Shopback with the goal of increasing search traffic while maintaining a voice for the brand.

  • Editor, Southeast Asia

    Feb 2015 - Jul 2015

  • Content Writer

    Oct 2014 - Jan 2015
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  Copenhagen Capacity

  Aug 2016 - Feb 2017

  Communications Project Assistant

  Assisted in the recruitment of international students for the Youth Goodwill Ambassador program through social media campaigns and live recruitment events.Assisted in the event planning and execution of the International Talent Conference (Winter 2016) at Arla HQ, Aarhus.Coordinated ongoing communication with young international talent within the various talent programs and the Talent Attraction department's social media platforms. Conducted research on companies within the Greater Copenhagen area for the Talent Department's IT and Fintech recruitment campaigns.Maintained the Youth Goodwill Ambassador webpage and social media platforms with blog posts, news articles and weekly newsletters. Show less

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  Cludo

  Aug 2016 - Oct 2017

  Marketing Coordinator

  Planned, implemented and maintained the company's social media platforms.Responsible for the planning and implementation of multi-channel content marketing, through the company blog, emails campaigns, and videos.In charge of English copywriting for internal/external communications.

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  Coinify ApS

  Feb 2018 - Apr 2019

  Implementing and maintaining company social media content strategy.Responsible for copywriting, content creation and management for the company newsroom. Leading public relations delivery to market (establishing relationships with journalists and stakeholders, writing corporate press releases, promotion of news).Webmaster - responsible for website administration on Wordpress.Designing corporate marketing material for unified brand communication.Responsible for event coordination (including identifying relevant events for participation, building relationships with organisers, coordinating event promotion, planning for press).In charge of the planning and coordination of internal corporate strategies.Assisting executives in administrative and ad hoc communication tasks. Show less

  • Corporate Communications Specialist

    Aug 2018 - Apr 2019

  • Communications Assistant

    Feb 2018 - Aug 2018
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  Monsido

  May 2019 - Jul 2021

  Content Marketing Specialist

  Define, plan and execute Monsido’s global content strategy on all digital and physical channels.Content governance, managing content production, publication, distribution, hosting, and auditing across all digital and physical platforms.Sales enablement, acting as a bridge between Marketing, Development, and Product teams to deliver relevant buyer content to Sales.Established the corporate content guidelines and editorial calendar.Writing, editing and proofreading content according to corporate goals.Provide editorial, creative and technical support to team members.Platform manager - MAP Pardot and CMS JoomlaLead public relations delivery to the market (writing corporate press releases, promotion of news).Liaise with global partners to develop strategic partner marketing campaigns.Assist in event management. Monsido is an all-in-one web governance platform that empowers web teams to better maintain their websites through Quality Assurance, Accessibility, SEO, Website policies, Web Analytics and more. Our mission is to empower our customers to achieve perfectly optimized and accessible websites. Our vision is to revolutionize the way that user experience is done so every website visitor is ensured a positive experience. Show less

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  Neurons Inc

  Aug 2021 - Nov 2024

  Marketing Manager

  Neurons combines neuroscience and AI to take the guesswork out of advertising and enable marketers to make better creative decisions faster.Established Marketing as a core commercial department in the organization's sales-driven SaaS function. Leading Neurons' rebrand as a SaaS company through the discovery of ICPs and the development of targeted message positioning to new markets.Developed a targeted external communications strategy that increased brand visibility by unifying messaging across media outlets, key industry events, and digital channels.Implemented a data-driven marketing strategy including brand activation, product marketing, and ABM. to increase customer acquisition and improve ROI.Led thought leadership and PR efforts through managing media inquiries, supporting executive branding strategies, collaborating with PR agencies, and strengthening relationships with media.Established and implemented the product marketing function, defining strategies and processes to effectively position products in the market and drive customer engagement.Developed a customer insights function focused on renewal, adoption, and data analysis, enabling data-driven strategies to enhance customer retention and product utilization.Developed the global content distribution strategy across various channels: video, blogs, social media, and external publications.Managed relationships with key stakeholders, including internal teams, external partners, and clients, ensuring alignment on marketing goals, seamless execution of campaigns, and consistent communication across all levels.Coordinated and executed events, including conferences, webinars, and product launches, managing logistics, content, and stakeholder engagement to drive brand awareness and generate leads Show less

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  Omnidocs

  Jan 2025 - now

  Product Marketing Consultant