Alize Bhatia

Alize Bhatia

Sales Representative

Followers of Alize Bhatia854 followers
location of Alize BhatiaToronto, Ontario, Canada

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  • Timeline

  • About me

    Growth Marketing @ Z League | ex-Founder at Super Paw

  • Education

    • University of Toronto

      -
      School of Continuing Studies Foundations of Marketing Research

      - Understand the role and value of marketing research in a successful business program.- Commission the right qualitative and quantitative research.- Interpret results of research and brand equity measurement.- Choose the right selection of panelists for your research.- Apply the basics of consumer segmentation to in-market programs.

    • Growclass

      2024 - 2024
      Growth Marketing

      - Growth + experimentation- Customer Psychology- Copywriting- SEO- Email Marketing- Google Ads- Facebook Ads

    • University of Waterloo

      -
      Bachelor’s Degree Major - Political Science, Minors - Economics and International Trade

      Activities and Societies: Waterloo and Laurier Ismaili Student Association

    • BrainStation

      2024 - 2024
      Data Analytics
    • American School of Dubai

      -
      High School Diploma
    • BrainStation

      -
      Web Development
  • Experience

    • Kognitive Sales Solutions

      Jun 2016 - Aug 2016
      Sales Representative

      • Engaged with 35-40 customers daily to promote the features of Canadian Tire’s financial services products• Advised customers about the benefits of Canadian Tire’s credit cards which led to a 70% take rate

    • Soul Foods Group

      Mar 2017 - Jun 2018
      Project Coordinator / Payroll and Benefits Coordinator

      - Assisted Senior Payroll Manager in processing and reconciling inconsistencies in bi-weekly payroll for 4000+ employees; Responsible for processing employee termination using Ceridian - Analyzed benefits data and identified inconsistencies to reconcile insurance pay outs- Liaised with internal stakeholders (office and operations teams) and external vendors and partners to ensure key project deliverables were completed on time - Developed and implemented a project tracking solution to provide senior management and key stakeholders with project updates and access to required resources Show less

    • Digital Finance Institute (DFI)

      Sept 2018 - Nov 2019

      • Facilitated new partnerships and sponsorship packages, liaised with Senior Executive’s from Canadian and International companies and managed 10 volunteers for Canada FinTech Week, AI World Forum and Annual Canadian FinTech and AI Awards.• Created and organized Financial Inclusion discussion at Canada FinTech Week; Liaised with 9 senior leaders from international and national organizations to ensure alignment in topics.• Coordinated with senior executives from FinTech companies and worked with the marketing team to ensure appropriate materials were created for Canada’s Top 50 Women in FinTech Report. Show less

      • Associate

        Jan 2019 - Nov 2019
      • Marketing Intern

        Sept 2018 - Dec 2018
    • Hyre

      Nov 2018 - Dec 2018
      Business Operations Analyst Intern

      • Vetted and interviewed wait staff who would apply to join the platform.• Found and convinced wait staff to pick shifts on short notice.

    • Super PawBox

      Jan 2020 - Dec 2021
      Founder

      - Founded and bootstrapped Super PawBox to a $150k+ annual revenue business within one year by growing Super Paw across Canada, retaining current customers and growing the customer base through partnerships, marketing and customer feedback.- Iterated website design, social media marketing, customer support and overall brand messaging for the business leading to a ~40% compound monthly growth rate.- Created and continuously improved a supply chain for products based on customer feedback and market research while reducing costs by ~27%.- Managed external agencies (Marketing and SEO), vendor relationships, and partnerships (breeders, trainers, Veterinarians) to scale and improve the business. Supervised a team of two interns responsible for Marketing and Customer Service.I decided to stop running Super Paw to focus more on mental health. The site is still active to share learnings on puppyhood as puppies go through various stages within their first year.Super PawBox is a Canadian-based company that offers a monthly development box for new puppy owners. Our sole purpose is to make dogs (and their owners!) happy; this means choosing the tastiest treats and the coolest toys and providing the support their humans need to keep their dogs happy. Our mission is to generate enough sales to give back to animal rescue organizations worldwide. Super PawBox. Changing the world, one paw at a time. Show less

    • The Commons

      Oct 2020 - Nov 2020
      Strategy & Operations Mentee

      Skillful is a skills-based mentorship program that teaches top talent the skills and industry fundamentals used by strategy & operations teams at high-growth tech companies.

    • Instawork

      Jan 2022 - Jun 2022
      Strategy & Operations

      - Responsible for a successful Calgary market launch which included researching the local competition, building a pricing framework, increasing market supply and creating market reporting using SQL. This led to a 2.25x increase in app sign-ups in 2 months and 100%.- Coordinated with Operations and Account Managers to ensure a sufficient skilled labour supply to fill partner demand, leading to an average of ~90%+ shift fill rate. - Handled Canadian customer support and built Canadian CommOps function to support worker questions and issues. Created protocols and best practices for Canada. Trained core CommOps team and centralized operations. Show less

    • The Commons

      Feb 2022 - May 2022
      Contractor

      - Suggested audio cuts for fireside chat podcasts- Made updates to the company's mentor list- Edited and published mentor spotlight blogs

    • The Commons

      Aug 2022 - Sept 2022
      Product Mentee

      Created a pitch deck where my team and I created the company's product strategy, developed a roadmap, drafted a product requirement document and prioritized a feature list.

    • Techstars Toronto Accelerator

      Jun 2023 - Oct 2023
      Associate

      - Collaborated closely with the Program Manager to guarantee the smooth day-to-day functioning ofthe program.- Managed Techstars' social media presence, including content creation and engagement.- Facilitated 100+ meetings with prominent founders and corporate figures in the Toronto businesslandscape.

    • Z League

      Oct 2023 - May 2024
      Growth Operations

      - Managed paid ads budget of $100K+ across all major ad platforms (Meta, TikTok, Google, Snapchat), ultimately 2x’ing app installs to over 200,000 per month- Drove a 50% improvement in $ per Day 1 Retained User over 4 months via creative analysis, campaign optimization, and testing a plethora of audience targeting tactics.- Generated 10+ net new creatives per week every week by negotiating and working directly with creators, leveraging AI tools (ChatGPT, HeyGen, Arcads, etc.), and rolling up my sleeves and learning creative tools (CapCut, Canva, and Figma)- Defined creative strategy, leading brainstorms with Head of Growth and ID’ing new concepts by analyzing thumbstop & view-through rates, reviewing competitor creatives, and researching trends via TikTok Creative Center and Meta Ad Library Show less

  • Licenses & Certifications

    • Google Ads for Beginners

      Coursera Project Network
      Oct 2023
      View certificate certificate
    • Certified Associate in Project Management (CAPM)

      Project Management Institute
      Jun 2017
    • Google Analytics for Beginners

      Google
      Apr 2021
      View certificate certificate
    • HubSpot Sales Software

      HubSpot Academy
      Apr 2023
      View certificate certificate