
Alize Bhatia
Sales Representative

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About me
Growth Marketing @ Z League | ex-Founder at Super Paw
Education

University of Toronto
-School of Continuing Studies Foundations of Marketing Research- Understand the role and value of marketing research in a successful business program.- Commission the right qualitative and quantitative research.- Interpret results of research and brand equity measurement.- Choose the right selection of panelists for your research.- Apply the basics of consumer segmentation to in-market programs.

Growclass
2024 - 2024Growth Marketing- Growth + experimentation- Customer Psychology- Copywriting- SEO- Email Marketing- Google Ads- Facebook Ads

University of Waterloo
-Bachelor’s Degree Major - Political Science, Minors - Economics and International TradeActivities and Societies: Waterloo and Laurier Ismaili Student Association

BrainStation
2024 - 2024Data Analytics
American School of Dubai
-High School Diploma
BrainStation
-Web Development
Experience

Kognitive Sales Solutions
Jun 2016 - Aug 2016Sales Representative• Engaged with 35-40 customers daily to promote the features of Canadian Tire’s financial services products• Advised customers about the benefits of Canadian Tire’s credit cards which led to a 70% take rate

Soul Foods Group
Mar 2017 - Jun 2018Project Coordinator / Payroll and Benefits Coordinator- Assisted Senior Payroll Manager in processing and reconciling inconsistencies in bi-weekly payroll for 4000+ employees; Responsible for processing employee termination using Ceridian - Analyzed benefits data and identified inconsistencies to reconcile insurance pay outs- Liaised with internal stakeholders (office and operations teams) and external vendors and partners to ensure key project deliverables were completed on time - Developed and implemented a project tracking solution to provide senior management and key stakeholders with project updates and access to required resources Show less
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Digital Finance Institute (DFI)
Sept 2018 - Nov 2019• Facilitated new partnerships and sponsorship packages, liaised with Senior Executive’s from Canadian and International companies and managed 10 volunteers for Canada FinTech Week, AI World Forum and Annual Canadian FinTech and AI Awards.• Created and organized Financial Inclusion discussion at Canada FinTech Week; Liaised with 9 senior leaders from international and national organizations to ensure alignment in topics.• Coordinated with senior executives from FinTech companies and worked with the marketing team to ensure appropriate materials were created for Canada’s Top 50 Women in FinTech Report. Show less
Associate
Jan 2019 - Nov 2019Marketing Intern
Sept 2018 - Dec 2018

Hyre
Nov 2018 - Dec 2018Business Operations Analyst Intern• Vetted and interviewed wait staff who would apply to join the platform.• Found and convinced wait staff to pick shifts on short notice.

Super PawBox
Jan 2020 - Dec 2021Founder- Founded and bootstrapped Super PawBox to a $150k+ annual revenue business within one year by growing Super Paw across Canada, retaining current customers and growing the customer base through partnerships, marketing and customer feedback.- Iterated website design, social media marketing, customer support and overall brand messaging for the business leading to a ~40% compound monthly growth rate.- Created and continuously improved a supply chain for products based on customer feedback and market research while reducing costs by ~27%.- Managed external agencies (Marketing and SEO), vendor relationships, and partnerships (breeders, trainers, Veterinarians) to scale and improve the business. Supervised a team of two interns responsible for Marketing and Customer Service.I decided to stop running Super Paw to focus more on mental health. The site is still active to share learnings on puppyhood as puppies go through various stages within their first year.Super PawBox is a Canadian-based company that offers a monthly development box for new puppy owners. Our sole purpose is to make dogs (and their owners!) happy; this means choosing the tastiest treats and the coolest toys and providing the support their humans need to keep their dogs happy. Our mission is to generate enough sales to give back to animal rescue organizations worldwide. Super PawBox. Changing the world, one paw at a time. Show less

The Commons
Oct 2020 - Nov 2020Strategy & Operations MenteeSkillful is a skills-based mentorship program that teaches top talent the skills and industry fundamentals used by strategy & operations teams at high-growth tech companies.

Instawork
Jan 2022 - Jun 2022Strategy & Operations- Responsible for a successful Calgary market launch which included researching the local competition, building a pricing framework, increasing market supply and creating market reporting using SQL. This led to a 2.25x increase in app sign-ups in 2 months and 100%.- Coordinated with Operations and Account Managers to ensure a sufficient skilled labour supply to fill partner demand, leading to an average of ~90%+ shift fill rate. - Handled Canadian customer support and built Canadian CommOps function to support worker questions and issues. Created protocols and best practices for Canada. Trained core CommOps team and centralized operations. Show less

The Commons
Feb 2022 - May 2022Contractor- Suggested audio cuts for fireside chat podcasts- Made updates to the company's mentor list- Edited and published mentor spotlight blogs

The Commons
Aug 2022 - Sept 2022Product MenteeCreated a pitch deck where my team and I created the company's product strategy, developed a roadmap, drafted a product requirement document and prioritized a feature list.

Techstars Toronto Accelerator
Jun 2023 - Oct 2023Associate- Collaborated closely with the Program Manager to guarantee the smooth day-to-day functioning ofthe program.- Managed Techstars' social media presence, including content creation and engagement.- Facilitated 100+ meetings with prominent founders and corporate figures in the Toronto businesslandscape.

Z League
Oct 2023 - May 2024Growth Operations- Managed paid ads budget of $100K+ across all major ad platforms (Meta, TikTok, Google, Snapchat), ultimately 2x’ing app installs to over 200,000 per month- Drove a 50% improvement in $ per Day 1 Retained User over 4 months via creative analysis, campaign optimization, and testing a plethora of audience targeting tactics.- Generated 10+ net new creatives per week every week by negotiating and working directly with creators, leveraging AI tools (ChatGPT, HeyGen, Arcads, etc.), and rolling up my sleeves and learning creative tools (CapCut, Canva, and Figma)- Defined creative strategy, leading brainstorms with Head of Growth and ID’ing new concepts by analyzing thumbstop & view-through rates, reviewing competitor creatives, and researching trends via TikTok Creative Center and Meta Ad Library Show less
Licenses & Certifications
- View certificate

Google Ads for Beginners
Coursera Project NetworkOct 2023 
Certified Associate in Project Management (CAPM)
Project Management InstituteJun 2017- View certificate

Google Analytics for Beginners
GoogleApr 2021 - View certificate

HubSpot Sales Software
HubSpot AcademyApr 2023
Languages
- enEnglish
- frFrench
- urUrdu
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