Chepkorir Koech

Experience

• 

  WPP-Scangroup

  Jul 2010 - Oct 2013

  Senior Account Manager

  I excelled in transforming client challenges into innovative solutions through award-winningcampaigns. I oversaw multiple successful launches including Nokia N8, Samsung Galaxy Mini, KDPA, I&M Bank, and Royco Promo, enhancing business performance through strategic management of agency collaborations for seamless execution.

• 

  Haco Industries Kenya Limited

  Oct 2013 - Apr 2015

  Brand Manager - Miadi Haircare, East Africa

  I led integrated marketing plans to drive brand strategy and enhance market penetration, successfully positioning Miadi as Kenya's second-largest hair care brand. I launched impactful thematic campaigns and innovative product extensions while introducing cost-effective lines that optimized pricing strategies and expanded market reach through strategic distribution channels.

• 

  Unilever

  May 2015 - Aug 2018

  I led the strategic development and execution of brand initiatives to drive growth, including crafting comprehensive business plans and innovation pipelines. I implemented effective through-the-line marketing strategies and relaunched Flora to reverse market decline. By partnering with leading digital platforms, I launched impactful campaigns that boosted brand visibility and consumer engagement across the nation. I focused on revitalizing Royco and defining Knorr's market positioning, leading a comprehensive relaunch of Royco with strategically integrated marketing efforts to enhance its presence. I also managed the successful production and launch of Fuata Flava Season 2, significantly boosting brand equity. Simultaneously, I maintained Knorr's market position by implementing effective strategies in modern trade channels.

  • Senior Brand Manager, Flora Margarine

    Jul 2017 - Aug 2018

  • Brand Development Manager - Spreads

    Jan 2017 - Jun 2017

  • Category Brand Manager - Savoury

    May 2015 - Dec 2016
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  Diageo

  Aug 2018 - Apr 2019

  Senior Brand Manager, Reserve Portfolio

  I shaped and advanced the premium portfolio of alcoholic beverages for Diageo in Kenya, driving brand growth and optimizing marketing efforts. My role involved cultivating strategic partnerships and managing budgets to meet financial targets, while innovating digital marketing strategies to track and improve performance metrics.

• 

  The Coca-Cola Company

  May 2019 - now

  I lead strategic innovation for iconic brands like Fanta, Sprite, Schweppes, and regional carbonated drinks, driving market leadership through forward-looking growth strategies. I shape and execute innovation initiatives that deliver results by leveraging Design Thinking and cross-functional collaboration. My efforts focus on developing and launching impactful products tailored to diverse African markets, ensuring an integrated and strategic approach to marketing I spearheaded strategic initiatives for the Plant-Based Dairy and Juice categories, driving innovation through in-depth market analysis and multi-year strategic planning. By collaborating across functions, I successfully launched innovative products tailored to diverse African markets, boosting category growth and consumer engagement. I drove the strategic development of the Source Water portfolio, focusing on growth and strengthening brand equity. I developed comprehensive strategies to expand volume, market share, and the consumer base. Collaborating with cross-functional teams and external agencies, I led innovative marketing campaigns and product launches that boosted market presence and consumer engagement across East Africa.

  • Senior Innovation Marketing Manager - Sparkling Flavours Africa

    Feb 2023 - now

  • Innovation Lead, Africa - Nutrition (Dairy, Plant-brased & Juice)

    Mar 2021 - Jan 2024

  • Senior Manager - Hydration Category, Southern East Africa

    May 2019 - Mar 2021