Benjamin Lim

Experience

• 

  Liberty Insurance Pte Ltd.

  Sept 2011 - Oct 2011

  Administrative Assistant (Motor Underwriting)

  Administration and Operations Support- Assisted various underwriters in processing and dispatching of policy documents - Maintained and organized company's documents in order- Performed other ad-hoc administrative duties such as credit card deductions- Handled confidential clients' data and ensured accurate entry of this information into the company's system for references

• 

  Health Promotion Board

  Sept 2012 - Dec 2012

  Research Intern

  Project Management- Assisted Dr Ong Say How in a longitudinal research project - Conducted study explanation sessions for participant recruitment in English and Chinese - Scheduled and assisted in the proper conduct of clinical assessments- Ensured research logs and documents were in order and up-to-date- Attended to participants' queries during the course of studyData Collection and Analysis- Cleaned data for data analyses via Microsoft Excel - Ran relevant preliminary statistical tests and analyses using SPSSEvent Planning- Planned and coordinated various activities for Children's Day celebrations Show less

• 

  Dax Asia Recruitment Pte Ltd

  May 2017 - Jul 2017

  Marketing Intern

  Content Creation and Branding- Conceptualised and created marketing videos to promote company's services- Designed marketing collaterals such as brochures and EDMs aligned with brand guidelinesSales Marketing- Did door to door sales pitching for lead generation- Made follow-up calls to prospective clients and attended to clients' queries

• 

  Motionsauce

  Sept 2018 - Oct 2018

  Creative Intern

  Marketing and Social Media- Aided in conceptualization, storyboarding, and mood boarding of videos - Conducted research on industry social media trends and competitor analyses - Managed content calendar and generated content for company's Facebook and Instagram accountsAdministration and Operations - Drafted company's SOP to facilitate employee onboarding and working processes- Transcribed and translated videos and voiceover scripts from English to Chinese and vice versa for clients Show less

• 

  Ministry of Social and Family Development, Singapore (MSF)

  Jan 2019 - Mar 2019

  Communications Intern

  Content Creation and Branding- Conceptualised and prepared public communication materials for policy awareness - Designed communication materials such as EDMs and infographics for social media contentProduct Management - Website and Chatbot- Generated analytics reports using Tableau to track and review web performance- Planned and redesigned web content for optimisation and improve users' web experience- Analysed online queries to identify customers' pain points and improve chatbot performance Show less

• 

  Toluna Corporate

  Apr 2019 - Jul 2019

  APAC Marketing Intern

  Content Creation and Branding- Creation of EDMs - conceptualization, content creation, and design management - Liaised and sourced for marketing and promotional materials to support marketing events- Localized marketing materials for respective APAC markets- Worked closely with APAC Marketing Manager to plan and execute regional marketing campaigns

• 

  National Council of Social Service (NCSS)

  Aug 2019 - Feb 2021

  Assistant Manager, Brand & Communications (Digital Initiatives)

  Product Management - Web- Custodian of Community Chest website and the online donation portal- Ensured brand consistency for content and visuals on the website- Extracted and analyzed data to identify user journeys and enhancing user experience- Generated quarterly analytics dashboards via Tableau to review web performance- Made page optimizations to drive online fundraising and content exposure - Managed and implemented tagging via Google Tag Manager (GTM) platform- Worked with IT team and external partners to identify and resolve technical web issues- Performed and coordinated User Accepting Testing (UAT) with various teams to ensure that enhancements and system upgrades are in placeCampaign Management- Collaborated and liaised with agencies on the creation and execution of digital marketing campaigns to drive online fundraising and brand awareness- Worked with internal and external stakeholders to ensure timelines and deliverables are met for the execution of campaigns- Measured and tracked performance and ROI of digital marketing campaignsContent Creation and Branding- Creation of EDMs and quarterly newsletters - conceptualization, content copywriting, and design management for donor engagement and brand awareness- Produced and developed visuals (banners, thumbnails, and GIFs) for digital campaigns across the website- Wrote copies for social media posts and digital marketing campaignsPublic Relations- Crafted media documents such as press release, LAQs, and social media posts- Conceptualised post event video, coordinated event interviews and interview questions- Liaised with external stakeholders and media partners for event media coverage to promote brand outreach and drive online and offline fundraising efforts. Show less

• 

  StarHub

  Feb 2021 - Jul 2022

  Web Operations, Digital Sales

  Product Management - Web- Managed web operations for starhub.com with a team of 5- Ensured brand consistency and relevance for visuals and content on website- Collaborated with various stakeholders for web optimisation and transformation - Designed wireframes and prototypes to improve web UX/UI using FigmaCampaign Management- Supported and ensured smooth and timely delivery of campaign and key product launches- Measured and tracked performance and ROI of digital marketing campaignsPerformance Marketing- Leveraged Adobe Analytics and Hotjar to derive user insights to optimise overall web performance- Led multiple optimisation initiatives that drove traffic to My StarHub App, driving DAU - Liaised with multiple stakeholders to optimise page performance, driving conversions- Generated post mortem reports of optimisation projects and presented to key stakeholders Show less

• 

  Lazada

  Aug 2022 - Apr 2024

  Category Traffic Manager

  Overseeing overall traffic management for Lazada Groceries & Household Categories, Laz Mama Shop and RedMart by tapping on traffic tools to improve overall category performance. Product Management - Search- Drove commercial category growth and user acquisition with a focus via various search optimisation efforts - Liaised with tech and commercial team to ensure best in app discoverability and search user experience- Analysed and generated user search behavior reports and present to business stakeholders- Advised stakeholders with search insights to improve overall category product visibility Product Management - Flash Sales- Governed flash sale nominations for Lazada Groceries and Household categories across BAU and campaigns- Managed budget to ensure category flash sale profitability and optimise performance- Generated regular post mortem flash sale reports to present to business stakeholders- Shared business insights with stakeholders and devise commercial strategies- Analysed user behaviour and shared business insights with stakeholdersGrowth Marketing- Liaised with multiple stakeholders and led initiatives to optimise category growth across Lazada and RedMart Show less

• 

  Bosch

  Apr 2024 - now

  Regional E-Commerce and Social Media, Mobility Aftermarket

  Overseeing e-commerce and social media strategies for ASEAN region (SG / MY / ID / TH / PH / VN)