Sara M.

Experience

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  National Community Reinvestment Coalition

  May 2004 - Aug 2004

  Marketing Intern

  •Developed webpage content for NCRC’s upcoming website to inform readers about NCRC goals and objectives.•Created media lists for the public relations department, researched media outlets in Houston, Los Angeles and Washington D.C. for program outreach.•Meticulously archived historical NCRC photographs and newspapers articles.•Utilized strong writing skills in editing the quarterly newsletter, orientation manual and informational pamphlets.•Wrote informative articles regarding homeownership and other key issues facing target community. Show less

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  Verizon Wireless

  Jan 2005 - Oct 2006

  Business Support Coordinator

  •Provided expert support to the sales channel, direct negotiation and day-to-day management of business customers.•Effectively served as point of contact via the Business Support Center courteously handling customer billing and service inquiries meeting company customer service goals. Accurately maintained billing records and tracking systems.•Exceeded sales quotas, which resulted in being promoted twice in recognition of exceptional performance. •Adeptly performed administrative duties including; price plan analysis, reworks, spreadsheets, mail and escalated calls.•Took initiative to submit suggestions and developed innovative ideas and proposals for improving operations.•Utilized effective call handling/communications techniques to meet quality standards. Show less

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  RSM McGladrey

  Oct 2006 - Apr 2008

  Marketing Assistant

  •Diligently maintained marketing database, created new entries and made corrections, pulled mailing lists for newsletters, and assisted with database upgrade efforts.•Actively participated in advertising and other promotions from national marketing, putting together insertion orders and sent materials to publications meeting deadlines.•Key contributor in effectively coordinating sales events including target mailings, receiving RSVPs, organizing materials and presentations, staffing the registration table and assisting with any necessary follow-up.•Successfully ran 5 PGA Golf Tournaments including tracking invitations/registration, ordering marketing items, and partnering with the country club to ensure all event details were arranged prior to the event. •Obtained, developed and skillfully managed all promotional and marketing materials, effectively coordinated direct mail campaigns resulting in developing new client base.•Adeptly reviewed and edited monthly newsletter and intranet marketing announcements improving quality visual effectiveness of informational products and advertisements. •Successfully coordinated administrative side of marketing-check requests, invoices and event tickets.•Hand selected to play key product expert role in serving as information point/resource about marketing for colleagues. Show less

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  MetroPCS

  Apr 2008 - Sept 2010

  Sales Support Coordinator

  •Carefully maintain all marketing and sales databases for use in cold calling and improving sales opportunities.•Diligently manage collateral and promotional items for new and existing stores promoting sales and profitability.•Provide ongoing timely and accurate sales reports to MetroPCS dealers and employees to monitor progress and identify issues needing attention. Received MVP Award for exceptional performance.•Effectively support Sales Channel and Marketing Team to achieve business objectives, additionally prepare for the opening of new indirect dealers providing expert technical and operational support.•Skillfully manage/maintain company website for the Philadelphia market improving outreach and customer service.•Enroll new dealers though the BrightPoint application process.•Prepare informative presentations for the Indirect Sales Team to improve knowledge base and enhance sales.•Adeptly maintain the important Midas Database for the indirect channel, assist with events.•Assist with the collection of competitor research for use in marketing programs.•Efficiently process PO’s and invoices for the indirect channel meeting all procedural timelines and quality standards. Show less

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  Donaldson

  Sept 2010 - Nov 2014

  Marketing and Sales Specialist

  •Create and implement marketing strategies that align with the sales initiatives for the North American region.•Build consistent sales support literature and coordination of language translations. Manage stock and reprints.•Identify top industry publications for advertising and PR purposes. •Develop the theme and creative aspect for all marketing campaigns including advertising and direct mailers. •Develop, execute and track the ROI for all marketing campaigns in North America.•Research possible exhibitions in all markets and present proposals.•Coordinate all events and trade show activities, including booth space and set-up, reservations, logistics, accommodations, managing exhibition agencies, graphic creation and lead follow-up.•Conduct website and market report searches to identify possible leads. •Assist in the development of the new website and update website content. Maximize search engine capabilities.•Collect primary and secondary research, both customer and market related, to add value and target prospects. Gather data to monitor tactical developments of competitors.•Assist in the development of a CRM database to capture leads and customer accounts. Gather data and administer the system.•Maintain quotation log warranty records; assist in follow-up of case studies.•Organize worldwide market share research for all business units. Show less

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  La Chele Medical Aesthetics

  May 2014 - Aug 2015

  Marketing and Retail Specialist

  •Establish and maintain relationships with brand partners.•Launch all new medical grade products for retail and online store. •Create marketing strategies that promote innovative treatments and products.•Manage content for website, online store and social media including Facebook, Twitter, Instagram, Linked In and Wordpress.•Update and manage the La Chele online store and retail store daily.•Draft and finalize press releases. •Produce and manage all loyalty programs to maximize patient growth.•Create content for all email blasts, direct mailers, brochures and literature pieces. •Lead and organize all company events. •Establish relationships with all website inquires to schedule initial consultation.•Analyze sales reports to determine appropriate product inventory levels, product promotions and products for the future. •Research and determine new, innovative treatments, services and products to bring on board. •Generate SEO for website and online store.•Lead all internal communications regarding marketing and retail updates. Show less

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  MOD Aesthetic Marketing

  Jun 2014 - Feb 2020

  Founder & Creative Director

  MOD Marketing offers customized marketing and consulting services for medical spas and plastic surgery practices. In these highly competitive businesses there are a variety factors that must be considered to move ahead of the competition. To ensure success, it is imperative that aesthetic practices not only invest in brand development and marketing but also strive to improve internal processes to increase efficiency. MOD Marketing utilizes a 360-degree approach during the practice assessment and analysis stage. A comprehensive and in-depth analysis is completed for all departments within the practice. Our findings allow us to develop both a short and long term plan of action to address all areas of concern. We believe that a well-defined framework and a strong foundation are crucial to building a profitable aesthetic practice.At MOD Marketing, our customized solutions are tailored to meet the unique marketing needs of each aesthetic practice. We partner with a wide variety of aesthetic practices to advance their business and marketing goals. Show less

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  Chapin Aesthetics

  Aug 2015 - Jul 2016

  Marketing Director

  • Rebrand the practice with a new website, logo, menu of services and other marketing initiatives by March 2016.• Write original content for the new website that is due to launch in March 2016. • Ensure that the content for the new website is informative and provides a wealth of education about all treatments for potential patients and existing patients.• Restructure and maintain comprehensive medical grade skin care products offered to patients.• Develop and manage loyalty programs for plastic surgery patients and skin care patients.• Train medical aestheticians and staff on new products and treatments.• Establish and maintain relationships with brand partners.• Generate marketing strategies to increase revenue for the plastic surgery and skin care departments.• Create patient awareness of all treatments and procedures offered at Chapin Aesthetics. • Manage product inventory and retail store.• Analyze sales reports for retail products, plastic surgery procedures and skin care treatments.• Create and maintain an innovative and cutting edge skin care service menu.• Research the latest plastic surgery and skin care trends in the industry.• Update RealSelf.com regularly with before and after photos and Q&A’s to ensure Dr. Chapin's status as Top Doctor.• Produce all social media and PR content.• Determine content and creative design for all email blasts, direct mailers, brochures and all marketing pieces.• Organize all events and promotion from start to finish..• Build customized skin care packages to maximize results for patients undergoing plastic surgery procedures. Show less

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  Havis, Inc.

  Feb 2020 - now

  Marketing Manager

  • Collaborates on positioning, identifies target audiences, and develops marketing plans with specific objectives across the channels, industries, and customer segments.• Leads the execution of product marketing programs from start to finish, leveraging internal support, and driving collaboration.• Analyzes customer insights, consumer trends, market analysis, and marketing best practices to build successful product marketing strategies.• Creates, maintains, and conducts analytic reporting across multiple platforms and extracts critical insights for future campaign developments.• Works within a cross-functional team to define, develop, test, and launch successful products.• Partners with the team to develop creative briefs for all advertising and public-facing communications, including print, digital, and video assets.• Conceptualizes and executes on multi-channel campaigns, ensuring the alignment of communications and messaging across all mediums.• Manages content and updates for the customer and internal touchpoints, participating in events, documenting business processes, and providing additional sales support.• Provides market research, forecasts, competitive analyses, campaign results, and consumer trends to aid in the production of Product Statement of Work.• Identifies the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.• Presents ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.• Manage the Marketing Team and the execution of plans. Show less