Samer Kassab

Experience

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  OMD International

  Jan 2001 - Jan 2005

  Associate Media Director

  Key Profile: Responsible to develop effective business and brand strategies to reshape the company's reputation in target markets. Provided leadership to the team to ensure that an advertisement is conveyed to the intended audience. Ensured that the ad campaigns has enormous reach for the best possible price, using a mixture of market research, analysis, pricing structure and client considerations. - Managed all media planning (TV, Press, OOH, Radio, online) and buying initiatives including final approval- Spearheaded efforts to maximize returns on advertising and promotional activities across different media channels- Analyzed the client requirements to develop effective promotional campaigns and advertising material- Researched and analyzed data to determine best placement for the client's needs- Conducted extensive market research to understand competitors’ activities and reported them to the client- Updated clients on all media opportunities and analysis- Prepared strategic presentations on yearly basis, attended clients’ yearly plan and assisted clients in aligning annual plans with business growth objectives Show less

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  Starcom MediaVest Group

  Jan 2005 - Jan 2007

  Director of Media

  Key Profile: Selected to drive vision as a senior personnel in leading media planning & buying (TV, Press, OOH, Radio & Online) initiatives. Developed and implemented effective plans for media buying, placed adds and ensured ad buying stays with budget. Identified target audiences and analyzed their characteristics, behavior and media habits. Interacted with clients to understand their business objectives and advertising strategy, and assisted in developing effective solutions+ Identified the best mix of media channels to deliver an advertising message to a clients' target audience+ Spearheaded efforts to build client’s corporate images aligned to their business objectives+ Handled media relations to create visibility as well as designed ad campaigns and publicity material+ Liaised with the creative agency team and clients to develop media strategies and campaigns+ Led all regional pitches for various clients including NCB, Maraae, Americana, STC, etc.+ Formulated winning brand strategies to provide vision for the client servicing team+ Established a strong relationship between SMV and clients by building a trust environment+ Developed and maintained good contacts with media owners, such as newspapers, magazines and websites+ Conducted need-based training sessions to train new joiners on SMV tactics Show less

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  Saudi Research & Publishing Company - SRPC

  Jan 2007 - Jun 2013

  Marketing Communication & Sales Director

  + Key Profile: Directed the development and execution of marketing communications initiatives including sales collaterals, campaigns, company websites, social site presents, public relations, internal & external communications as well as corporate events. Led the sales team to achieve sales targets through effective planning & budgeting and eventually, generating revenue for the organization. - Devised effective strategies and techniques necessary for achieving the sales targets- Developed and sustained media relations with all press & TVs. Developed and launched integrated, multi-channel print, catalog and website- Worked closely with the sales team and provided them with appropriate tools, materials and presentations, enabling them to meet their commercial objectives- Researched and identified new product possibilities as well as new business opportunities- Developed / refined marketing goals, pricing strategies, promotional activities and branding in consultation with marketing team and clients- Built and managed the corporate communications budgets and defined budgetary controls for the communications and campaigns- Effectively dealt with Media Sales, MBU, Agencies & PR Companies and ensured new communication campaigns and programs are aimed at reaching sales targets- Effectively allocated company resources to maximize collaboration, efficiency and creativity in building and maintaining branding or corporate identity across marketing and public relations channelsEnterprise Impact:√ Successfully negotiated lower media advertising rates which resulted in the company being able to extend its new brand launch by a further three Months√ Significant contribution in enhancing sales by 180 M, representing a 35% annual growth Show less

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  Makkah Publishing Group

  Nov 2013 - Jun 2016

  UAE Head Of Marketing Communication & Media Sales

  Key Profile: Chiefly responsible for managing all internal and external communications for the company ensuring its messages are consistent. Provide leadership to the sales team in managing and preparing sales plans, budgets, progress reports and annual sales reports. Develop and conduct sales campaigns, as well as marketing and promotional plans. Obtain profitable results through the sales team by developing the team through motivation, counseling, skills development and product knowledge development- Develop effective sales strategies supported by marketing activities to ensure revenue growth- Manage the development and delivery of a fully integrated marketing strategy for the business including campaigns, events, digital marketing and PR- Develop and implement communications and media strategies that successfully deliver information and key messages to the public- Identify, develop and evaluate marketing communication strategies in consistent with company objectives- Develop and implement communications plans to increase brand awareness and recognition for the company- Develop and recommend an annual plan for the Marketing department in consultation with senior management- Oversee the development and implementation of support materials and services across marketing, media and public relations- Ensure the development of advertising and promotional plans and manage the annual advertising and promotional budget- Participate in sales process for key client and successfully close business deals with VIP clients- Identify opportunities to highlight the company image through sponsorships, events & social activities and advertisement- Guide and motivated team members and empower them to identify innovative approaches to enhance organizational performance Show less

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  Union of Relief and Development Associations-URDA

  Jul 2015 - Jul 2016

  Marketing & Public Relation For URDA - NGO

  Key Profile: Driving URDA image to reach TOM level by using tactical plans which increase the funds Raising by 33% in six months - Develop and evaluate marketing strategies in order to decrease wastage and increase profits - Develop and implement communications plans to increase brand awareness and recognition for the company- Develop annual plan for the Marketing & PR department - Increase client’s investments by 18% by absorbing new projects - Train new employees on high-level client servicing - Participate in sales process for key client and successfully close business deals with VIP clients- Identify global opportunities to highlight the company image by organizing & participating seminars and events Enterprise Impact:√ Successfully increased department productivity by 33% through implementation of new time management procedures√ Increase client’s investment by increasing pro projects Show less

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  YaMan;D Restaurant

  Jun 2018 - Jan 2019

  Restaurant Owner
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  WAK.

  Jan 2019 - now

  Sales Marketing Positions

  JAK NGO: is a nonprofit organization in Lebanon focusing on food and supply