Dae Yeon Kim

Experience

• 

  LG Electronics

  Nov 2015 - Feb 2017

  Assistant Product Manager

  To assist Product Manager(PM) regarding pricing strategies and marketing on both ATL and BTL marketing for Thailand(Main), Myanmar, Cambodia and LaosTo provide competitors’ marketing activities update and market trend to PMTo analyze monthly sales forecast and input for production to meet the demands by sales team in time.To generate reports on Operating Income and analysis by models/customer basis

• 

  Samsung Electronics

  Mar 2017 - Feb 2022

  - Set-up Pricing Strategies by product for product positioning and branding- Forecast market demand and manage supply chain accordingly- Conduct competitiveness analysis of model/segment and provide product roadmap for future launchings- Manage monthly sales & costs, such as marketing activities, and improve profit- Tracking weekly sell-out and manage PSI in both market and company- Create and review monthly marketing/promotion plan with each channel, ensure avoiding channel conflicts- Work closely with all parties for encountered issues (Logistics, PR, Retail, CS team etc.) Show less

  • Product Manager

    Jan 2020 - Feb 2022

  • Product Marketing (Indochina)

    Mar 2017 - Jan 2020
• 

  Lock & Lock

  Jan 2023 - now

  Retail Manager

  - Responsible for creating concrete event plans for yearly base- Manage flagship stores- Forecast Sales and Profit from events and shops- Manage Displays of events and shop- Lead and manage Supply Chain of each event and shops- Create appropriate promotions as weekly/monthly basis- Manage marketing activities throughout shops and events