Syed Awais

Experience

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  Kantar IMRB

  Jan 2013 - Mar 2015

  Research Agent

  Worked intensively in the field work of market research, retail marketing and personally conducted different methods of marketing research.

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  Freelancer.com

  May 2016 - Nov 2019

  Digital Marketing Specialist
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  Market Research Bureaux (pvt. ltd)

  Mar 2017 - Jan 2018

  Field Research Supervisor

  As a supervisor, conducted different research operations, FGD's , CLT, Mystery Shopping ,IDI's ,CAPI, PAPI, TAPI etcManaged different sort of research methodologies for FMCG brands.Gathered data to help different clients market their products or services. Gathered data on consumer demographics, preferences, needs, and buying habits and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.Monitor and forecast marketing and sales trendsMeasure the effectiveness of marketing programs and strategiesDevise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion pollsGather data on consumers, competitors, and market conditionsAnalyze data using statistical softwareConvert complex data and findings into understandable tables, graphs, and written reportsPrepare reports and present results to clients and management Show less

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  UNIQUE POULTRY INTERNATIONAL

  Jan 2018 - Jan 2019

  Brand Manager

  Managed concept-to-launch 18 FMCG products within a year and successfully penetrated the well-saturated Market. (CPG)Developed and implemented brand plans for both launch and re-launch of brands, which included managing product development, packaging, pricing, promotion (from advertising to trade marketing).Create annual digital recommendations and strategy as well as integration with traditional media.Implement company-wide SEO and Social Networking to boost visibility, increase sales and community involvement. Responsible for strategy & Execution of yearly Brand Plans and marketing calendars.Liaised between various departments (Production Planning, Production, processing etc), & planning framework that ensured visibility throughout the value chain.Design optimization strategy that includes current status, business needs, competitive analysis, keyword research, content and link-building plans.Created and led ATL + BTL activities with Data Science Approach.Build strategies for content, optimization, page builds, and blogs.Maintain compliance and brand standards.Manage digital vendors working on social, conventional & SEO.Manage and coordinate all marketing activities for the corporate office.Identify trends and insights, and optimize spend and performance based on the insights.Executed media buys including print, digital and out of the home to increase brand awareness.Liaised with multiple E-Commerce Platforms for product listings and distribution.Ensured compliance with legal & regulatory frameworks, procedures and business-related information as per industry practices.Conducted primary market research through in-person interviews with over 50 wholesale and 20 retail stores.Increased customer satisfaction from 80% to 95%; designed and organized a CRM training curriculum for the management team and 20 customer service employees by conceptualizing and renovating existing CRM program. Show less

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  PPC Ad Lab

  Aug 2019 - May 2020

  Amazon PPC Specialist

  I spent near obsessive amounts of time for testing and improving my PPC knowledge under PPC Ad lab for the following- Amazon Sponsored Products (Amazon Pay per Click)- PPC Management- Campaign Management- Conversion Optimization- Bid Optimization- Bid Placement Optimization

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  PPC VETERANS

  Aug 2020 - Apr 2021

  Amazon PPC Manager

  Performed extensive competitor analysis to identify areas of improvement toimplement in listing practices & PPC management.Conducting an audit and analysis of paid advertising campaigns to identify threats and opportunities and Setting and tracking short, medium and long term KPI targets.Producing detailed analysis and reports of campaigns, creating and planning a variety of Amazon PPC campaigns, overseeing existing campaigns and making recommendations on how to optimise them, analysing trends and making data-driven decisions.Thorough experience in Global Keyword Research and making the List from ordinary to "A+ Stellar List for maximizing the juice from PPC"Contributing to progressively optimizing reporting needs, insights and conversion rate optimization andmaking daily adjustments and optimize performance of paid advertising campaigns. Show less

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  Amazon

  Feb 2021 - Apr 2022

  Amazon Advertising Consultant

  With a mission to ensure that advertisements not only maximize revenue but also contribute significantly to the growth of my client's brand awareness, I bring a wealth of experience as a freelance consultant specializing in Amazon advertising.My superpowers lie in the intricacies of PPC Campaign Setup, Management, and Optimization. I thrive on reviewing weekly report performance, including TACOS and overall sales data, to fine-tune strategies and ensure optimal results. I'm a firm believer in the power of testing, regularly exploring new features and strategies, and dedicating every hour to testing and tweaking to squeeze out the maximum potential from PPC campaigns.In addition to my expertise in paid advertising, I always keep Organic Ranking at the forefront of my strategy. The goal is to increase Organic Sales Share in the Brand Portfolio, creating a holistic approach that blends seamlessly with PPC efforts.Throughout my journey, I've leveraged various PPC automation tools like Ad Badger, PPC Scope, Perpetua, SKAI, and Xmars to streamline processes and enhance campaign performance. With a monthly spend managed ranging from $170k to $200k, I've proven my ability to handle substantial advertising budgets with finesse.My extensive experience extends to serving as a freelance consultant for Amazon sellers, where I've honed my skills as an Amazon advertising specialist. Working collaboratively with clients, I've navigated the dynamic landscape of Amazon advertising, offering tailored strategies to optimize product visibility, drive sales, and elevate brand presence on the e-commerce giant. Show less

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  Incrementum Digital

  Feb 2022 - Aug 2023

  • Senior Ad Manager

    Sept 2022 - Aug 2023

  • PPC Advertising Manager

    Feb 2022 - Aug 2022
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  Optimizon

  Aug 2023 - Sept 2024

  Senior PPC Manager

  Client Portfolio: Managed a portfolio of 14 clients simultaneously, with a total monthly ad spend exceeding £200,000.Team Leadership: Supervised and mentored two junior ad managers, guiding them in effective brand management and campaign optimization.Collaboration: Worked closely with the Head of Advertising to oversee and expand the advertising department, contributing to strategic planning and process improvements.Global Marketplace Experience: Launched and managed brands across various Amazon marketplaces, including:Europe: Germany, Italy, France, Spain, PolandMiddle East: UAE, KSAAsia-Pacific: Australia, IndiaOmnichannel Expertise: Gained experience with additional e-commerce marketplaces such as Walmart and eBay.Ad Automation Tools: Proficient in using multiple ad automation platforms, including SKAI, Scales Insights, PPC Entourage, and Intentwise, to optimize campaign performance and enhance efficiency across accounts. Show less