Tony Deakin

Experience

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  CATS FC

  Apr 2006 - Mar 2010

  Head Soccer Coach and Technical Administrator

  Prepared and ran practice sessions for youth soccer teams from ages U7 to U18.Scheduled practices and games and communicated successfully with referees, parents, coaches and players.Observed and analyzed players and provided feedback to ensure player development. Organised team and community summer camps promoting soccer and youth development.Assisted in the development of club coaches

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  West Michigan Edge - PDL Soccer

  Apr 2008 - Jul 2008

  Sports Management Internship

  Participated in pre-game operations meetings, inter-department planning meetings and game day captains meetings. Helped with various promotions to advertise upcoming games and events increasing game day attendance.Updated online articles, game day reports and different promotional events on the West Michigan Edge website.

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  Davenport University

  Oct 2008 - Mar 2010

  Events Concierge and Fitness Center Assistant

  Responsible for greeting and helping visitors in a friendly polite and professional way.Assisted in selling gym memberships to the community.Helped coordinate and market athletic events and functions for the University.Responsible for handling money from sales of events.Ensured athletes and students operated and used facilities/fitness equipment in a safe and appropriate manner.

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  Cringila Lions FC

  Mar 2010 - Jan 2012

  Men's Semi Professional Soccer Player

  Played Semi Professional Soccer in the Football South Coast Illawarra Premier League for Cringila Lions.

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  Fitness First

  Apr 2010 - Oct 2010

  Membership Consultant

  Provided excellent customer service, and information regarding Fitness First and its products to the community, while exceeding the needs of visitors and customers.Consistently achieved daily and monthly sales targets.Successfully integrate members to the club through a high sale percentage of personal training packages.Effectively contribute to sales team meeting budgets, deadlines, and club goals.Consistently met national averages for ratios set by the club.

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  Fitness First

  Feb 2011 - Jan 2012

  Assistant Club Manager

  Responsible for daily team meetings, including setting goals and expectations.Used incentives, training and various methods including stories, themes, visual aides to motivate the team to reach their personal goals.Recruit, train and retain sales team members.Assisted the Club Manager in all operations of the facility including member experience, staff relations and community outreach.Provided daily, weekly and monthly reports to management outlining sale targets, budgets and outcomes.Utilized company mission and values on a daily basis when working with the team and customers. Show less

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  DW Sports Fitness

  Apr 2012 - Aug 2012

  Sales and Retention Manager

  Responsible for setting and achieving club targets.Used effective marketing strategies to promote the importance of health and fitness to the community and in turn increased membership sales. Effectively communicated with members utilizing a personalized needs analysis and goal setting tools to help retain members.Integrated new members into the club through personal training, group exercise classes and team workouts to improve member experience.Carried out Duty Manager tasks including reception, pool supervision, and general floor duties. Show less

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  H2O Water

  Aug 2012 - Feb 2014

  Team Leader

  Responsible for overseeing team members ensuring they provide excellent customer service, meet deadlines, and consistently hit their goals and KPI’s.Compile reports for upper management and liaise with contractors.Consistently meet customer service and production targets.Efficiently used two data collection and scheduling programs.

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  Midwest United FC

  Mar 2014 - now

  Development Academy Coach

  • Prepare and run comprehensive training sessions for U17 and U16 Academy teams.• Schedule practices and games, and communicate successfully with referees, parents, coaches and players.• Observe and analyze players and provide feedback to ensure player development - including video analysis, Individual development plans, and team goal setting. • Provide a pathway for players to play at the highest level and help them in the college recruiting process. • Help with team and community summer camps, promoting soccer and youth development in Grand Rapids.• Run sports performance sessions for all age groups at Midwest United.• Ensure that U.S. Soccer’s player development philosophy is being implemented within all aspects of the Midwest United DA program.• Actively identify talent (Local Leagues, Local Tournaments, Training Centers, etc.) and develop an expert understanding of the applicable scouting profiles based on age and position • Design and implement a comprehensive age appropriate annual training plan. • Provide detailed reports on individual players and team performance for continuous personal growth as well as for TA or National Team coach submission Show less

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  MVP Sports Clubs

  Mar 2014 - Jan 2015

  Fitness Advisor

  Created a positive member experience for all members through the delivery of excellent service through all aspects of the club, as well as, generating club membership sales through prospecting and personalized tours. Performed one on one and group training, group fitness classes, and ongoing member instruction of the use of all equipment

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  Aquinas College

  Jul 2014 - Jan 2016

  Assistant Men's and Women's Soccer Coach

  Assisted the head coach in all aspects of a successful NAIA soccer program. Demonstrated expertise in all aspects of coaching student-athletes and a commitment to the highest ideals of leadership, sportsmanship and academics, as well as help develop and maintain a positive student-athlete experience. Helped the head coach with the recruiting and training of quality collegiate student-athletes, scheduling, player development, planning and implementation of practices, team travel and equipment, game preparation, and assisting with camps Show less

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  The Salvation Army

  Jan 2016 - Mar 2018

  Assess client’s needs by performing an evaluation of their strength, flexibility, posture and cardiovascular endurance.Develop personal training programs based on assessment results, the client’s personal goals, their health history and any disclosed medical considerations.Develop a client base; schedule and maintain appointments.Positively promote and contribute to the growth of the overall training program through consistent, goal-directed contact of members and potential referral sources such as member, clinical and physician contactsTeach a variety of classes to improve members fitness - cardio circuit, cycle/strength, total body fitness, and boxing. Show less

  • Personal Trainer

    Mar 2017 - Mar 2018

  • Fitness Director

    Jan 2016 - Apr 2017
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  CKO KICKBOXING

  Apr 2019 - Nov 2019

  CKO Fitness Manager

  • Manage daily operations of the fitness studios.• Recruit, train and supervise all CKO employees – personal trainers, group exercise, and fitness attendants.• Develop, implement and evaluate fitness programming.• Oversee key safety components of the Studio.

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  Deakin Fitness

  Apr 2020 - now

  Gym Owner

  Personal Training, Small Group Training, Boot Camps

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  Mayweather Boxing + Fitness

  Dec 2021 - Jan 2024

  Studio Manager
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  Tranzform Custom Fitness Solutions

  Jan 2023 - now

  Owner/Operator