Troy Wicks

Experience

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  Integrity Concrete Designs

  Apr 1989 - Apr 2012

  Owner
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  LATICRETE International

  Apr 2013 - Apr 2020

  • Assocate Director Of Coatings North America / Canada

    Jan 2019 - Apr 2020

  • Western Sales Manager

    Apr 2013 - Apr 2020
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  Latricrete International

  Apr 2020 - Nov 2024

  Director Of Coatings & Concrete Repair and Surface Prep North America / Canada @ LATICRETE Intern
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  LATICRETE International

  Jan 2023 - now

  Director Sales Concrete and Substrate Preparation

  Director of Sales – North America & Canada | LATICRETE InternationalAs Director of Sales, I lead the strategic vision and execution for sales across North America and Canada, focusing on driving business growth and building lasting partnerships. My role combines strategic leadership, team development, customer engagement, and industry education.Key Responsibilities:• Sales Strategy: o Develop and implement sales strategies to drive revenue growth and market expansion across North America and Canada. o Analyze market trends and customer needs to identify new opportunities and adapt approaches.• Team Leadership: o Manage and mentor a high-performing sales team to achieve and exceed targets. o Conduct training programs to improve product knowledge, sales skills, and customer engagement.• Customer Engagement: o Deliver hands-on training sessions and workshops to enhance customer understanding of products and solutions. o Build strong customer relationships to ensure satisfaction and loyalty.• AIA Presentations: o Lead AIA-accredited presentations to educate architects and designers on industry trends and product applications.• Collaboration: o Work closely with marketing, product development, and distribution partners to align efforts and improve customer experiences.• Performance Monitoring: o Track sales performance and adjust strategies to meet goals. o Provide detailed reports and forecasts to leadership.I am dedicated to driving success by empowering teams, supporting customers, and delivering results that align with company objectives. Show less