
Tayla Canton

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About me
Product Manager - Customer Service at RAA
Education

University of Adelaide
2015 - 2017Bachelor’s Degree Media and Marketing 5.87 GPAGraduated with a Bachelor's Degree of Media in Marketing in 2017 with a GPA of 5.87/7.00.

Pedare Christian College
2009 - 201490.3 ATARActivities and Societies: Girls Soccer Team, School Band, Peer Support, Formal Committee

Michigan State University
2016 - 2016Social Media for Business and Digital Marketing Communication and Media StudiesAttended a 3 week intensive course Social Media for Business and Digital Marketing at Michigan State University, East Lansing, Michigan. During this time I learnt how to build and manage a business website and social media presence.
Experience

Coles
Oct 2014 - Jun 2018I began as a Checkout Operator at Coles St Agnes before being promoted to Customer Service Supervisor.My duties involved being in charge of the store’s service area and employees, opening and closing the store, and providing quality customer service. I worked in high pressure situations during peak busy periods, and managed customer complaints and enquiries. As an Office Assistant as Coles St Agnes I helped to manage the store's wage projections for each department, and each department's rosters. I balanced store cheques, filed delivery invoices and organised payment for team members.
Customer Service Supervisor
Nov 2012 - Jun 2018Office Assistant
Oct 2014 - May 2015

Australian Masters Games
Oct 2015 - Nov 2015Media and Marketing AssistantAs a volunteer Media and Marketing Assistant during the 15th Australian Masters Games, I assisted with the Games' app creation, troubleshooting, uploading data and sorting push notifications.I contacted media personnel for Games coverage, edited and published journalist stories on the website and app, and created content for the Facebook and Instagram accounts.

Mental Health Coalition of South Australia
Aug 2016 - Oct 2016Social Media Marketing InternAt the Mental Health Coalition of South Australia (MHCSA), I managed and created content for their Facebook and Twitter accounts, and determined social media strategy and policies for the organisation.I looked after MHCSA's new website, and updated the calendar and staff profiles. I was also involved in the event organisation and promotion for the 2016 Festival of Now.

University of Adelaide
Mar 2017 - Mar 2017Social Media Marketing InternDuring my time with the University of Adelaide's marketing team, I created stories and produced content for the university’s Facebook, Instagram and Twitter. I wrote articles for the international students website, and assisted with filming interviews and university events.

Lightbulb Creative Marketing
Aug 2017 - Dec 2017Junior Marketing OfficerI was a contractor for Lightbulb Creative Marketing, looking after their Facebook and LinkedIn content in the healthcare industry. I developed engagement strategies for their social media, conducted competitor analysis, and wrote articles for the company website.

Family Home Doctors
Nov 2017 - Sept 2019Marketing AssistantAs Marketing Assistant, I was in charge of the company's Facebook, LinkedIn and Google AdWords accounts. I planned and executed our involvement in events such as the Pregnancy, Babies and Children's Expo, the SA Primary Health Care Conference, and the Queen Elizabeth Hospital Gala Ball.I conducted competitor and industry analysis, provide sales data, market trends and forecasts, and organised the yearly marketing calendar. I determined our budgets, analysed ROI, managed promotional stock, and produced marketing materials in InDesign and Photoshop.In this role I created developed and implemented the company's complaints policy and procedure.Other key aspects of my role included:• Writing articles and producing graphics for the marketing content strategy • Maintaining and updating the company's website• Maintaining the company's CRM database on Salesforce• Networking with key clients and establishing connections with others in the industry• Managing customer complaints and enquiries• Regularly attending marketing related webinars to increase my knowledge and abilities Show less

RAA
Oct 2019 - nowIn addition to tasks on a coordinator level, as senior I lead and mentor our team alongside the manager. I determine all deadlines for the product marketing teams in relation to brief and proof dates, and negotiate extra work requests. I manage expectations with stakeholders within the business, and delegate work to the coordinators. I plan the marketing calendar for direct marketing with the manager. In my senior role, I also look after the budgeting and invoicing processes for the teams.I am involved with RAA’s Giving Back Committee, volunteering my time to organise internal communications promoting fundraising activities. We have four chosen charities that we raise money and volunteer time and skills towards over the year, with the support of staff. Show less
Product Manager - Customer Service
Feb 2025 - nowProduct Owner
Nov 2024 - Feb 2025Associate Product Owner
Sept 2023 - Nov 2024Digital Product Lead
Sept 2022 - Sept 2023Senior Direct Marketing Coordinator
Jun 2020 - Sept 2022Direct Marketing Manager (Secondment)
May 2022 - Aug 2022Direct Marketing Coordinator
Oct 2019 - Jun 2020
Licenses & Certifications

Accessible Communications and Marketing
Vision AustraliaDec 2020- View certificate

Certified Scrum Product Owner® (CSPO®)
Scrum AllianceJan 2023 
Digital Marketing Essentials
ADMAMar 2022- View certificate

ADMA WFH Marketing Masterclass
ADMAJun 2020
Honors & Awards
- Awarded to Tayla CantonOutstanding Academic Achievement Award Pedare Christian College 2014 An award given for receiving an ATAR above 90 and by having high quality work throughout the year.
- Awarded to Tayla CantonSACE Workplace Practices Merit Award SACE 2014 To receive this award I had to gain an overall subject grade of A+ for that subject, and demonstrate exceptional achievement in the subject.
Volunteer Experience
Open Day Student Ambassador
Issued by The University of Adelaide on Aug 2017
Associated with Tayla CantonOrientation Host
Issued by The University of Adelaide on Feb 2017
Associated with Tayla Canton
Languages
- enEnglish
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