Tayla Canton

Tayla Canton

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location of Tayla CantonAustralia

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  • Timeline

  • About me

    Product Manager - Customer Service at RAA

  • Education

    • University of Adelaide

      2015 - 2017
      Bachelor’s Degree Media and Marketing 5.87 GPA

      Graduated with a Bachelor's Degree of Media in Marketing in 2017 with a GPA of 5.87/7.00.

    • Pedare Christian College

      2009 - 2014
      90.3 ATAR

      Activities and Societies: Girls Soccer Team, School Band, Peer Support, Formal Committee

    • Michigan State University

      2016 - 2016
      Social Media for Business and Digital Marketing Communication and Media Studies

      Attended a 3 week intensive course Social Media for Business and Digital Marketing at Michigan State University, East Lansing, Michigan. During this time I learnt how to build and manage a business website and social media presence.

  • Experience

    • Coles

      Oct 2014 - Jun 2018

      I began as a Checkout Operator at Coles St Agnes before being promoted to Customer Service Supervisor.My duties involved being in charge of the store’s service area and employees, opening and closing the store, and providing quality customer service. I worked in high pressure situations during peak busy periods, and managed customer complaints and enquiries. As an Office Assistant as Coles St Agnes I helped to manage the store's wage projections for each department, and each department's rosters. I balanced store cheques, filed delivery invoices and organised payment for team members.

      • Customer Service Supervisor

        Nov 2012 - Jun 2018
      • Office Assistant

        Oct 2014 - May 2015
    • Australian Masters Games

      Oct 2015 - Nov 2015
      Media and Marketing Assistant

      As a volunteer Media and Marketing Assistant during the 15th Australian Masters Games, I assisted with the Games' app creation, troubleshooting, uploading data and sorting push notifications.I contacted media personnel for Games coverage, edited and published journalist stories on the website and app, and created content for the Facebook and Instagram accounts.

    • Mental Health Coalition of South Australia

      Aug 2016 - Oct 2016
      Social Media Marketing Intern

      At the Mental Health Coalition of South Australia (MHCSA), I managed and created content for their Facebook and Twitter accounts, and determined social media strategy and policies for the organisation.I looked after MHCSA's new website, and updated the calendar and staff profiles. I was also involved in the event organisation and promotion for the 2016 Festival of Now.

    • University of Adelaide

      Mar 2017 - Mar 2017
      Social Media Marketing Intern

      During my time with the University of Adelaide's marketing team, I created stories and produced content for the university’s Facebook, Instagram and Twitter. I wrote articles for the international students website, and assisted with filming interviews and university events.

    • Lightbulb Creative Marketing

      Aug 2017 - Dec 2017
      Junior Marketing Officer

      I was a contractor for Lightbulb Creative Marketing, looking after their Facebook and LinkedIn content in the healthcare industry. I developed engagement strategies for their social media, conducted competitor analysis, and wrote articles for the company website.

    • Family Home Doctors

      Nov 2017 - Sept 2019
      Marketing Assistant

      As Marketing Assistant, I was in charge of the company's Facebook, LinkedIn and Google AdWords accounts. I planned and executed our involvement in events such as the Pregnancy, Babies and Children's Expo, the SA Primary Health Care Conference, and the Queen Elizabeth Hospital Gala Ball.I conducted competitor and industry analysis, provide sales data, market trends and forecasts, and organised the yearly marketing calendar. I determined our budgets, analysed ROI, managed promotional stock, and produced marketing materials in InDesign and Photoshop.In this role I created developed and implemented the company's complaints policy and procedure.Other key aspects of my role included:• Writing articles and producing graphics for the marketing content strategy • Maintaining and updating the company's website• Maintaining the company's CRM database on Salesforce• Networking with key clients and establishing connections with others in the industry• Managing customer complaints and enquiries• Regularly attending marketing related webinars to increase my knowledge and abilities Show less

    • RAA

      Oct 2019 - now

      In addition to tasks on a coordinator level, as senior I lead and mentor our team alongside the manager. I determine all deadlines for the product marketing teams in relation to brief and proof dates, and negotiate extra work requests. I manage expectations with stakeholders within the business, and delegate work to the coordinators. I plan the marketing calendar for direct marketing with the manager. In my senior role, I also look after the budgeting and invoicing processes for the teams.I am involved with RAA’s Giving Back Committee, volunteering my time to organise internal communications promoting fundraising activities. We have four chosen charities that we raise money and volunteer time and skills towards over the year, with the support of staff. Show less

      • Product Manager - Customer Service

        Feb 2025 - now
      • Product Owner

        Nov 2024 - Feb 2025
      • Associate Product Owner

        Sept 2023 - Nov 2024
      • Digital Product Lead

        Sept 2022 - Sept 2023
      • Senior Direct Marketing Coordinator

        Jun 2020 - Sept 2022
      • Direct Marketing Manager (Secondment)

        May 2022 - Aug 2022
      • Direct Marketing Coordinator

        Oct 2019 - Jun 2020
  • Licenses & Certifications

    • Accessible Communications and Marketing

      Vision Australia
      Dec 2020
    • Certified Scrum Product Owner® (CSPO®)

      Scrum Alliance
      Jan 2023
      View certificate certificate
    • Digital Marketing Essentials

      ADMA
      Mar 2022
    • ADMA WFH Marketing Masterclass

      ADMA
      Jun 2020
      View certificate certificate
  • Honors & Awards

    • Awarded to Tayla Canton
      Outstanding Academic Achievement Award Pedare Christian College 2014 An award given for receiving an ATAR above 90 and by having high quality work throughout the year.
    • Awarded to Tayla Canton
      SACE Workplace Practices Merit Award SACE 2014 To receive this award I had to gain an overall subject grade of A+ for that subject, and demonstrate exceptional achievement in the subject.
  • Volunteer Experience

    • Open Day Student Ambassador

      Issued by The University of Adelaide on Aug 2017
      The University of AdelaideAssociated with Tayla Canton
    • Orientation Host

      Issued by The University of Adelaide on Feb 2017
      The University of AdelaideAssociated with Tayla Canton