Guelord Mavinga

Experience

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  Tekrum

  Dec 2016 - Jan 2018

  Account Manager

  - Acted as the main point of contact in matters relating to client concerns and needs.- Collaborated with the sales team to collectively drive growth and market share.- Facilitated growth and increased brand awareness by working with the sales team to build andmaintain key business relationships.

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  Nearshorefriends GmbH

  Mar 2018 - May 2021

  Web-Content-Manager

  - Managed content distribution for various online channels and social media platforms.- Wordsmithed original platform-specific content appealing to target audiences.- Updated content on the website, added missing words to the database.- Controlled quality and conformity of contents by ensuring referencing.- Collaborated with the developmental team to resolve usability issues and improve websitefunctionality.- Performed regular software tests to confirm the proper functionality of applications and programs. Show less

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  Wombat Digital Ltd

  May 2021 - now

  Media Buyer

  - Work with clients in the online betting industry.- Conducting market research and analyzing demographic data to gain valuable insights into mediaseller platforms and define target audiences.- Collaborating with marketing teams to devise effective advertising strategies and campaigns tailoredto reach the desired audience.- Delivering advertising proposals and audience data to clients for feedback and input.- Used strong negotiation and persuasion skills to buy advertising products and services.- Understanding of media metrics and calculations (CTR, CPC, CPM, CPA).- Supervising and coordinating the development and launch of advertising campaigns.- Managing budgets and closely monitoring campaigns, expenses, and ROI metrics- Tracking and presenting comprehensive campaign data, including views, click-through rates,engagements, and customer conversion rates.- Actualize media spending​- Prepare and develop reports in Excel Show less