Bianca Salter

Experience

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  SoCal Dance Academy

  Aug 2013 - Jul 2016

  Office Manager

  Responsibilities:• Developed and delivered marketing and communications strategies for the development of the company• Examined continuous analysis of competitive environment and consumer trends• Oversaw implementation of the marketing strategy including social campaigns, tone, messaging, and brand• Managed social media presence and directed programs to improve social media reputation and recognition• Led, developed, advised, and hired qualified candidates to assist with marketing initiatives Key Achievements:• Aided in opening up the first location and managed the event opening kickoff party attended by over 300 people• Introduced different tactical media marketing plans which attracted over 250 clients in 1 year• Planned and implemented a weekly event for students of all ages and levels including the “Mom Class” which enabled studio growth and income by over $1000/month• Organized venues, budgets, guest lists, catering and marketing timelines Show less

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  Mishimoto

  Sept 2016 - Feb 2018

  Public Relations Coordinator

  Responsibilities:• Market products and services through public relations initiatives and strategic marketing concepts• Arrange, coordinate, and attend events while planning onsite logistics to successfully promote product & brand• Review web analytics based on marketing efforts, compared results and created new marketing strategy• Craft website updates and target marketing email blasts to promote brand • Design press releases, prepare presentations, and showcase marketing strategies company-wide Key Achievements:• Tripled the size of annual revenue through our sponsorship program by implementing new advertising procedures• Increased online website clicks by 42% with development in marketing communications campaigns• Broadened marketing reach with over 20 influencers per month by conducting extensive media outreach• Executed new targeted email blasts and increased email sign ups, opens and clicks by over 25% Show less

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  Baltimore Ravens

  Apr 2017 - Feb 2019

  Professional Cheerleader

  Responsibilities:• Serve as an ambassador for the Ravens organization by marketing the NFL brand for promotions and advertising through public speaking and community involvement with over 275 appearances per year. • Attend charitable events, mentor the youth and support various organizations including Ronald McDonald House Charities, Make a Wish Foundation, Wounded Warrior Project.Key Achievements:o Designated to speak on various media programs including national television networks and radio broadcasts, video, print, social media, and in person events.o Selected to travel to the Middle East & Africa to visit the US Military for Armed Forces Entertainment to build moral while representing the Ravens organization internationally.o Won the prestigious "Rookie of the Year Award". Show less

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  Delmarva Broadcasting Co.

  Feb 2018 - Feb 2019

  Marketing & Promotions Director (WXCY 103.7)

  Responsibilities:• Manage all event marketing including website updates all social media platforms, email blasts, digital marketing, and brand management• Collaborate, establish and maintain credibility with senior management, high profile clients, and sales team• Supervise a team of 8 associates; directed the expectations and job roles as well as marketing strategy• Direct marketing logistics and advertising methods by meeting with corporate owners, facility managers, vendors, sales team, press, and clients• The main point of contact for public relations, cultivated relationships with local and national media, ensuring contract agreements are met• Created communication strategies to exceed client objectives• Led all stages of marketing at events, including logistics, execution, and post event recaps of events of all sizes, ranging from 20 - 80,00 peopleKey Accomplishments:• CMA nomination for “Medium Market Station of the Year” award• Produced market's largest annual concert; with over $10,000 generated in ticket sales donated to charity• Grew event-driven revenues and attendance by 45% over a six-month period• Cultivated unique promotion ideas which generated listenership, increased event attendance and station ratings• Created a new and interactive app to enhance advertisement efforts Show less

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  The Brand Amp

  Oct 2019 - Nov 2020

  Public Relations

  Responsibilities:• Media Relations: Track record of garnering media coverage on company news/campaigns, product placement for clients intop national, lifestyle, tech, business, trade, regional and broadcast media• Draft, develop and proof press materials, including press releases, pitch letters, byline articles, briefing books, and coveragereports• Develop coverage and campaign recap decks and reports with PowerPoint, Word, Excel, and master media lists• Monitor daily media coverage and impressions and create daily media coverage news reports with Cision• Research industry trends and participate in new business brainstorms and pitch meetingsKey Achievements:• Booked and managed on-site entertainment and media bookings for client, Meridian, during Super Bowl week 2020 inMiami, FL• Secured earned media coverage with national media outlets including Forbes, Bloomberg, and Yahoo News• Arranged and coordinated multiple broadcast segments and interviews for clients with ABC, NBC, and CBS televisionnetworks• Awarded ‘Win of the Month’ for an interview secured for a client on the ‘Today in LA’ NBC morning show Show less

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  South Coast Freestyle Dance

  Jan 2021 - now

  Dance Teacher

  • Choreograph and teach competition lyrical routines for intermediate + advanced dancers, as well as beginning mini and youth variety pom routines• Teach dancers proper pom technique, jazz, lyrical, and ballet styles and consistently introduce new skills to keep up with dance trends• Prepare dancers for performances and all-star dance competitions by perfecting choreography, style, stamina, and stage presence • Build a positive rapport and have open communication with parents and studio personnel Show less

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  Capistrano Valley High School

  Aug 2022 - now

  High School Dance Teacher

  • Lead multiple class periods of Dance I and Dance II throughout the academic school year• Create a syllabus for each semester outlining course objectives and create daily lesson plans accordingly • Host a dance showcase each semester in which students perform routines learned throughout the course • Teach beginning and intermediate levels of jazz, hip hop, lyrical, modern, and ballet styles in addition to dance history, dance nutrition, conditioning, and elements of choreography• Integrate career preparation, basic academic skills, communication, interpersonal skills, problem-solving, workplace safety, technology, and employment literacy • Take attendance daily, update grades regularly, send out progress reports, meet with parents for student conferences• Monitor student progress, adapt to new teaching methods to meet student needs, provide support for all students to ensure academic success Show less

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  UC Irvine

  Oct 2022 - now

  Assistant Dance Team Coach

  - Responsible for the oversight and development of the UC Irvine Dance and Cheer Squads. This includes team management, support in technique building at practice and games, and choreography for performances. Works with Squad to develop exciting and current routines for sideline, time-out, on-court and half-time presentations.- Maintain required safety certifications (AACAA, CPR, First Aid) and anycompliance or training courses required by UCI to ensure a safe training andperformance environment.- Assist Head Coach in management of home Men’s and Women’s Basketball games,Basketball conference post-season and NCAA basketball events. - Coordinate with Fan Experience Department to understand and incorporate Squad’s role in Game Day presentation as it pertains to time-out and on-court promotions. Show less