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Connie Li

Connie Li

Staff Accountant

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location of Connie LiHong Kong, Hong Kong SAR

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  • Timeline

  • About me

    Marketing Manager | Global MBA Candidate at The University of Manchester

  • Education

    • The University of Manchester

      2023 - 2025
      Master of Business Administration - MBA

      Candidate of UoM Global MBA; recipient of the Women Empowerment and Diversity Scholarship

    • The Chinese University of Hong Kong

      2010 - 2012
      MA Computer - aided Translation

      Activities and Societies: Help translated questionnaires for research projects carried out by Department of Sports Science and Physical Education at CUHK

    • University of Toronto

      2002 - 2006
      HonsBSc Economics

      Activities and Societies: Student Publication Writer and Editor, Debate Team Member

  • Experience

    • KPMG

      Jul 2006 - Feb 2007
      Staff Accountant

      External auditing

    • HSBC

      Jun 2007 - Apr 2008
      Fund Accountant

      Fund valuation, account maintenance, statement preparation

    • Hongkongstudy.com Limited

      Oct 2009 - Sept 2011
      Content Development Specialist

      Thomas & Friends ™ First Journey learning series production and project coordination, social network marketing

    • Marco Polo Hotel Group

      Sept 2011 - Apr 2012
      Online Communications Officer

      Web/ social network marketing and PR, E-newsletter production, online brand building

    • Sunrider International

      Aug 2012 - Jun 2013
      Senior Writer

      Handle writing / translation tasks for product packages, promotional flyers, booklets, ads, newsletters, magazine articles, internal communication documents etc.

    • LKK Health Products Group Ltd.

      Sept 2013 - Feb 2015

      Marketing / corporate content development for various social media channels, websites, printed materials etc., vendor sourcing and liaising Social media content development, testing and curation, brand concept promotion, monitoring analytics, vendor sourcing and liaising

      • Marketing Communications Executive - Content Development

        Oct 2014 - Feb 2015

      • Social Media Specialist

        Sept 2013 - Feb 2015

    • GHC Asia

      Apr 2015 - Jul 2016
      Social Media Marketing Manager, APAC

      Social media content management, campaign planning and support, social CRM, KOL liaisons, vendor sourcing and liaisons

    • Self-Employed

      Aug 2016 - May 2017
      Freelance Writer / Translator

      Provide Chinese to English/ English to Chinese translation/ localization/ copywriting services for various clients and purposes - marketing or corporate, printed or web.

    • NewBase - Connected Marketing

      May 2017 - Aug 2018
      Social Media Manager, North Asia and Australia

      Responsible for pitching, vendor liaisons, content planning and account servicing; monitor, draw and interpret insights from social media analytics.

    • Hong Kong Institute of Certified Public Accountants

      Sept 2018 - Nov 2019
      Associate Manager, Content Marketing

      Led a small team to handle social media/ web/ printed content curation/ creation, content governance and vendor liaisons; help boost social media content reach and engagement through monitoring and drawing insights from social media content analytics/ listening.

    • Fidelity International

      Nov 2019 - Jun 2024

      - Support the execution of digital marketing strategy by leading a team of web publishers to roll out regional marketing campaigns, based on proposals/ drafts provided by business units across APAC and/ or Europe- Examples of campaigns include Sustainable Investing, All About ESG, Global Market Outlook, Thematic Investing, Asia Solutions, Investment for Income, etc.- Prior to publishing, coordinate content localization by liaising with in-house colleagues/ external vendors on market-specific requirements on copy, image, and multimedia assets.- Based on competitor observations, insights drawn from analytics and SEO recommendations, optimize communication design of existing campaigns for traffic, usability and customer experience. Show less

      • Digital Experience Manager - APAC ex-Japan

        Apr 2022 - Jun 2024

      • Digital Experience Assistant Manager - APAC ex-Japan

        Sept 2021 - Mar 2022

      • APAC Translation and Publishing Assistant Manager

        Nov 2019 - Sept 2021

    • Eastspring Investments

      Sept 2024 - now
      Marketing Manager

  • Licenses & Certifications

    • Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

      Columbia Business School Executive Education
      Oct 2018
      View certificate certificate