Srusti Srujanika

Experience

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  Paramount Products Private Limited

  May 2017 - Jul 2017

  Fashion Design

  A very detailed hands on experience in Fashion Designing in womenswear for brands like Zara, H&M, Superdry, etc under Paramount Products Pvt. Ltd.Areas Explored : Brain storming, Pattern making, fabric selection, spec sheets, flat drawings, illustrations, styling, photography, Boards, trims selection, printing, dyeing, graphics, etc.

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  Future Lifestyle Fashions Limited

  Jan 2020 - May 2020

  Fashion Design

  A very detailed hands on experience in Fashion Designing in menswear for the brand RIG under Future Lifestyle Fashions. Areas Explored : Brain storming, Pattern making, fabric selection, spec sheets, flat drawings, illustrations, 3D rendering, styling, photography, Boards, trims selection, printing, T-Shirt graphics, etc.

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  Polygon Pixels LLP

  Mar 2021 - Mar 2021

  Marketing and Account Executive

  Creating Content Calendars.Creating graphics and writing contents on an everyday basis for 2 brands.Working closely with the client.

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  Numero Ventuno

  May 2021 - Jul 2021

  Brand Management and Sustainable Strategy Consulting (Live Industry Project)

  I have successfully completed an experiential live industry project for Istituto Marangoni with an Italian Luxury Brand, Numero Ventuno by Alessandro Dell'Acqua, also known as N21 for which I was selected amongst a small group of Fashion Business and Luxury Brand Management and Marketing cohorts.Through this project we directly worked with the brand and presented a plan of action (confidential) which featured our knowledge, significant data research, expertise and sustainable and creative solutions to Mr. Roberto, the CEO of N21 with a massive business report of more than 720 pages. Show less

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  Confidential Couture

  Sept 2021 - Feb 2022

  Sustainable Luxury Brand Management and Market Analysis

  - Sustainable Luxury Designing (Upcycling):CC Conscious : A brand new sustainable line of Confidential Couture, with all the processes and including sourcing of raw materials, accessory, logo, and packaging designing, conceptualisation of the upcycled luxury which was launched for sales and sold within seconds.- Sustainable Luxury brand management:Assisting the brand manager with day to day tasks which entailed various different responsibilities such as Instagram merchandising, market research, inventory stock controlling, merchandising and updating of the current condition chart for Confidential Couture.- Marketing and Communications :Assisting with communications tasks including writing and editing, social media content, designing of Care Card and Authenticity Card. Assisting with sales brochure to pitch to the investors.Performed in depth Indian and global luxury market analysis and research on the latest trends both global and Indian which included SWOT analyses, Marketing Mix, etc using WGSN, BOF, McKinsey, Bain & Co., etc. Presented new social media campaign ideas on a day to day basis. Monitoring all social media platforms for trending news, ideas, and feedback. Prepare detailed promotional presentations for the market research. In depth research to evaluate global and Indian competitors. Presented market forecasts (retail and e-commerce) using WGSN. Presented in-depth retail analysis and forecasting to increase retail sales amid pandemic.- Luxury Reselling Retail Management and Merchandising.Managing the store, creating a prestigious and luxurious shopping experience. Stock management and merchandising (stock and visual). Show less

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  GUESS?, Inc.

  Apr 2022 - Aug 2022

  Retail Marketing and Management Assistant/ Fashion Consultant

  Introduction to Retail Sales Techniques : - Developed and maintained a thorough understanding of the products Guess India sells, including their features, benefits, and trends.- Used active listening to understand customer needs and preferences and provided personalized recommendations based on their style and requirements.- Implemented effective sales techniques such as upselling and cross-selling to enhance customer purchase experience.- Addressed and resolved customer objections professionally to close sales effectively.- Ensured accurate and efficient processing of transactions and returns.Operational Responsibilities : - Was keen on monitoring and managing inventory levels, including replenishing stock and managing displays.- Ensured the store is clean, organized, and visually appealing at all times.- Everyday sales performance was tracked, identifying trends and areas for improvement.- Adhered to store policies and procedures, including those related to security and safety.- Oversaw the complete management of everyday e-commerce orders, encompassing the entire process from order processing and dispatch to handling returns.Communication : - Communicating product information and promotions clearly and effectively to customers was an everyday responsibility.- Worked closely with team members to ensure store operations.- Educating customers about fashion trends, product care, and styling tips was also implemented to each and every customer.Market Research : - Conducted regular market analysis to identify trends, customer preferences, and competitive landscape.- Used insights from market research to inform product selection, pricing strategies, and promotional activities.- Monitored weekly competitor activities and accordingly adjusted store strategies to maintain a competitive edge. Show less

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  CHARLES & KEITH GROUP

  Sept 2022 - Dec 2023

  Assistant Manager

  Leadership : - Supervise and motivate store staff to achieve high levels of performance and customer satisfaction with daily briefing of KPI’s specifically their personal MTD targets, conversion percentile as well as their UPT.- Fostered a positive work environment through effective communication and team-building activities such as styling assisgnments, quiz and helping/guiding the staff with conversion of indifferent customers.- Provided guidance and support to employees, ensuring alignment with store policies and company values.- Oversaw the comprehensive store renovation process, which involved conducting warehouse visits, coordinating stock redistribution to various locations, and performing regular site visits for progress assessments.Communication : - Communicating product information and promotions clearly and effectively to customers was an everyday responsibility.- Educating customers about fashion trends, product care, and styling tips was also implemented to each and every customer.Operations :- Oversaw daily store operations, including opening and closing procedures, cash handling, sales reports and inventory management.- The weekly sales reports were executed and submitted, comparing each week’s performance to that of the previous week by me.- Oversaw the complete management of everyday e-commerce orders, encompassing the entire process from order processing and dispatch to handling returns.- Ensured compliance with company policies, procedures, and operational standards to maintain efficient store functionality.- Addressed and resolved any operational issues or customer complaints promptly and effectively.Market Research : - Conducted regular market analysis to identify trends, customer preferences, and competitive landscape.- Monitored weekly competitor activities and accordingly adjusted store strategies to maintain a competitive edge. Show less

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  Srsta

  Jan 2024 - Oct 2024

  Founder
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  CHARLES & KEITH GROUP

  Nov 2024 - now

  Assistant Manager