Leon Victor Uy

Experience

• 

  Speechpower

  Jan 1990 - Jan 1992

  Information Secretary
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  Speechpower

  Jan 1993 - Jul 1994

  Operations Manager
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  Speechpower

  Apr 1995 - Jan 1997

  Training Consultant
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  Lamco International

  Jun 1995 - Jan 1996

  Assistant Marketing Manager
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  Empire Entertainment Multimedia Marketing Consumer Conglomerate

  Aug 1996 - Jan 1997

  Licensing Consultant
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  Publicis

  Jan 1997 - Aug 2000

  Media Planner
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  ZENITH OPTIMEDIA INTERNATIONAL LIMITED

  Aug 2000 - Jan 2002

  Communications Planner
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  Universal McCann

  Jan 2003 - Jul 2008

  Senior Media Strategist

  • Analyzed critical consumer, brand, and channel dynamics and translated them into sound media strategies.• Designed media advertising and marketing strategies. • Interacted effectively with clients while building relationships that added value and created loyalty to the Agency.• Assisted the Media Director in crafting negotiation strategies.• Oversaw and ensured the proper implementation of all media communication plans.• Formulated effective adjustments in strategy and budgets.• Participated in agency-wide initiatives and activities, pro-bono projects, etc. • Assisted Agency representatives in industry affairs. Weniger anzeigen

• 

  MEC Interaction

  Aug 2008 - Jan 2018

  • Created online and digital business opportunities that led to: Incremental billings and added assignments for current brands. Acquisition of new clients• Achievements:  2010 Digital Boomerang Awards – Bronze Winner – Schick Razors “The Schick Boy Project”  Google certification for Search, Video, and Display Networks Active IMMAP* member [Internet and Mobile Marketing Association of the Philippines] ollaborated closely with other service groups and creative agencies to keep abreast and knowledgeably present media marketplace reviews, including position papers on the following: Latest media trends, Competitive scenarios, Consumer behavior, media habits, and future trends.• Applied business dynamics and identified what marketplace responses are required to build Client’s business. • Pinpointed the best opportunities to connect with consumers in relevant, intimate, and compelling ways. Leveraging on unique consumer insights. e.g., consumer profiles, purchase/consumption, and media habits. Consumer insights are used to lay down the following: Communication mix, Scheduling strategy, Geographic priorities, Communication goals, Creative Executions, Budget allocations & buying strategies.

  • Digital Solutions Director

    Jun 2008 - Jan 2018

  • Strategic Planning Specialist

    Jan 2010 - Jan 2010

  • Business Unit Head

    Aug 2008 - Jan 2009
• 

  Wavemaker

  Jan 2017 - Jan 2023

  • Negotiated with partner publishers/suppliers on a corporate level to attain best-in-market prices for all agency accounts.• Collaborated with Account Heads in acquiring new business leads and generated additional revenue streams for the agency.• Developed best opportunities for client teams in achieving billings targets through partnership deals with external groups and preferential vendors in delivering quality outputs and exceptional rates.

  • Precision Trading Director

    Jan 2018 - Jan 2023

  • Digital Trading Director

    Jan 2017 - Jan 2018
• 

  Tech Foundry's Tech Hub

  Jan 2023 - now

  I am officially CompTIA A+ certified. The next goal is acquiring my Network+ & Security+ certifications. Conducting workshops and providing Digital Literacy Training in and around the communities of Western Massachusetts. Bridging the digital divide among individuals to help them navigate and take full advantage of computer devices, programs, and applications relevant to their daily lives, as well as, assisting them gain relevant technological skills to thrive and become more successful. Providing Help Desk, Technical Support, and contributing to digital equity initiatives. Building valuable connections with Tech Leaders while honing I.T. skills that benefit the community. Ongoing professional development is in constant progress.

  • Senior Digital Fellow

    Jan 2025 - now

  • Digital Fellow

    Jan 2024 - Jan 2025

  • Information Technology Staff

    Jan 2023 - Jan 2024