Joyce Tan

Experience

• 

  Chicony Electronics Co., Ltd.

  Jan 2005 - Apr 2007

  In charge of product selling performance and inventory controlling. Increase sales Qty, at least 3,000-4000 pcs per month to make sure keep Top 3 ranking in TWN MP3 market, and make more profit as well. Negotiating to get consistent agreement among brand owner, dealers and internal of company. Propose and implement channel campaign & event plan. Collect and analyze market & competitor information. Coordinating outsourcing vendors and contractors to complete promote projects by allocating A&P budget. Planning, arranging and implement channel promotion and annual exhibition &fair.

  • Product Manager

    Jan 2006 - Apr 2007

  • Marcom

    Jan 2005 - Dec 2005
• 

  Audividi Inc. Taiwan Branch

  Mar 2007 - Dec 2008

  Senior Product Marketing Manager

   Deliver video conference solution by forming partnerships those align with. Identify the market trend and opportunity to generate business and marketing strategy. Marketing ownership for PR, product launch, event, seminar, sponsorship, exhibition ,website and marketing material create. Branding & trade marketing strategy planning and tactics executive.  Annual marketing plan with KPI, A&P budget, schedule, and details.

• 

  SPSS Taiwan Inc.

  Jan 2009 - Sept 2011

  Product Marketing Manager

   Keep communicating with government, education, research org, enterprise and end user by holding all kind of events, training, campus tour and workshops for whole SPSS product family.

• 

  Advantech

  Mar 2012 - Mar 2018

  SW PM & Project Management

   Project management for ODM project SW SPEC-in and customization. Enable region PSM and sales by communicating business-driven strategy. Internal HW division technical support for OS and SW issue. IoT vertical HW+SW solution developing and region enablement.

• 

  微軟公司

  Mar 2018 - now

  > In charge of SMB/ non-named Azure business. > Manage distributor/cloud channel business to achieve goal.> Make sure solution and partner program are optimized and well-landing in channel.> Support big deal, new customer pre-sales in end customer site.> Planning GTM activities to generate new leads. > Work with key global ISV and his channels to co-sell ISV solutions, like SAP, VMWare, RedHat, NetApp…> Bridge partners to internal stakeholders and customers for each oppty to make sure solution landing and well-delivery.> Cover all enterprise commercial segments partner solutions selling including MFG/CTR/FSI.> Generate leads and oppty through Go-To-Market activities and channel readiness. > Build with AE MSP/SI/Consulting partners in partner strategy, business plan and GTM activities.> Sell with partners to make sure deal win from GTM oppty and leads.> Build up IoT, Data & AI, SAP and Dynamics partners ecosystem, enable and drive them to get more biz oppty as partner champion.> Support cloud native partner CloudRiches to get the 1st AE MSP in Taiwan.

  • Sr. Territory Channel Manager

    Mar 2023 - now

  • Sr. Enterprise Channel Manager

    Jul 2020 - Mar 2023

  • Sr. PDM

    Mar 2018 - Jul 2020