Breanna Johnson

Experience

• 

  Starry Agency

  Aug 2016 - now

  Social Media Marketing Manager

  - Conducted research on competitive brands, influencers, and trends for the brand and/or upcoming campaign.- Created strategies and content calendars.- Created content for social media accounts with tools such as Canva, Adobe Photoshop and Lightroom, iMovie, etc.- Scheduled content to be posted to social profiles using tools such as Facebook Business Suite, Hootsuite, Later, Planoly, Buffer, etc.- Created and scheduled email newsletters to be distributed amongst mailing lists.- Written engaging captions that always implemented a call to action based on strategy.- Researched appropriate keywords and hashtags that were relevant to the brand and target audience.- Engaged with the target audience on social media platforms.- Written pitches and directly contacted media contacts and influencers.- Cultivated relationships with influencers on behalf of the brand.- Worked with teams to coordinate mailers and/or services to influencers.- Worked trade shows where I met potential influencers and media contacts for upcoming campaigns.- Conducted social media assessments to ensure potential partnerships were indeed the correct fit for the brand.- Created social media and marketing reports that highlighted press mentions, performance indicators, and social media metrics. Show less