
Timeline
About me
Sales Manager|Business Analyst|Team Leader.
Education

Mat abacus business school
2025 - 2027AccountingManagement

Makerere university
2011 - 2014Bachelor’s degree accounting 2nd class honours upper division-cgpa 4.27Activities and Societies: Song writer,singer,music enthusiast,meeting people,reading. Accounting and Finance
Experience
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Uganda revenue authority (ura)
Jun 2012 - Aug 2012Internal audit internDuring this learning opportunity,I was attached to Revenue Audit Section within the Internal Audit & Compliance Department and was Responsible for testing revenue accounts on Income statements following through from source documents & examining of accounts receivables (debtors) on balance sheets using substantive testing and control testing as a learning Opportunity.

Q-sourcing servtec uganda
Oct 2014 - Sept 2015Sales representativeFMCG Sales & Distribution,Target Achievement,Customer Relations management,Distributor Operational,Profitability & Routes Efficiency.

Diageo
Jun 2015 - Sept 2023sales performance management & capability Development.I was charged with spoting sales and execution opportunities for the sales team using data and trends analysis, business reporting,business performance review,conceptualizing,monitoring and evaluating the tactical market activities/Initiatives as well as trade investments,translating data into powerful insights that were used to develop and propose clear plans and actions that accelerated the delivery of postive return on investment (R.O.I) by holding the tension on brilliant below the line (BTL) execution for overall business growth.I conceptualised and managed national promotional activities like "25 for 1",Smirnoff Ice sales uplift for kampala division,Pilsner sales Incentive for the North & East Division,Scotch sales uplift (2% reward) for South & west division, among others,supporting the monitoring & evaluation process to deliver a positive return on investment. Show less Incharge of distributing Diageo Products in the right mix as per outlet segments across the territory to deliver both Volume Market share and Value Market share ambitions.Route to Market,Trade Marketing,Distributor Operational Efficiency Management & Sales Capability Management for the Distributor sales team & Customer Relations Management.I grew Tororo market customer Universe by 63% ,delivering Nsv growth of 35% ,Scotch sales growth of 273% and was awarded Uganda Breweries Ltd Sales man of the year 2017 by the then managing director Mr.Mark Ongom Ocitti & Current sales director Mr.Ben Mbuvi. Show less
Sales Representative
Sept 2022 - Sept 2023Commercial Performance Analyst (BTL)
Feb 2021 - Aug 2022Customer Relations Representative
Jun 2015 - Feb 2021

Coca-cola beverages uganda
Sept 2023 - Jan 2025Sales managerGrew Sales Volume & Revenue across all Trade channels by 38%.Developed coaching programs to enhance sales capability & skills development among teams across the Northern region coaching (150 salesmen) to clearly understand our channel strategy and execution criteria.Carried out Business performance reviews for distributor partners (OCCDS) to ensure customer profitability.Identification of business opportunities i.e. Created New ship to points like Amolatar Availability Centre that improved Coca-Cola's route to market and distribution in the area.Generated Commercial insights to give direction to sales team.Executed & Implemented picture of success in the trade through my sales representatives. Show less
Licenses & Certifications

License to sell
Diageo
License to coach
Diageo
Honors & Awards
- Awarded to Peter WaiswaInvesting in Talent & Exemplary Leadership. Uganda Breweries Limited Jan 2021 Exemplary Leadership nominee
- Awarded to Peter WaiswaWinning Every Day Champion & Exemplary Employee Uganda Breweries Limited Jun 2018 Ways of work adherence & trade execution of sales drivers.
- Awarded to Peter WaiswaEvery Day Great Execution Champion Uganda Breweries Limited Mar 2018 Right Execution Unclocking the highest revenue & volume in the market.
- Awarded to Peter WaiswaSales Employee of the year Uganda Breweries Limited Jun 2017 Awarded the Sales man of the year Financial year 2017 (Market with the highest Net Sales Value Contribution).
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