Peter Waiswa

Peter waiswa

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location of Peter WaiswaKampala, Central Region, Uganda
Phone number of Peter Waiswa+91 xxxx xxxxx
Followers of Peter Waiswa2000 followers
  • Timeline

    Jun 2012 - Aug 2012

    Internal Audit Intern

    Uganda Revenue Authority (URA)
    Oct 2014 - Sept 2015

    Sales Representative

    Q-Sourcing Servtec Uganda
    Jun 2015 - Sept 2023

    Sales Representative

    Diageo
    Ibanda, Western Region, Uganda
    Current Company
    Sept 2023 - Jan 2025

    Sales Manager

    Coca-Cola Beverages Uganda
  • About me

    Sales Manager|Business Analyst|Team Leader.

  • Education

    • Mat abacus business school

      2025 - 2027
      Accounting

      Management

    • Makerere university

      2011 - 2014
      Bachelor’s degree accounting 2nd class honours upper division-cgpa 4.27

      Activities and Societies: Song writer,singer,music enthusiast,meeting people,reading. Accounting and Finance

  • Experience

    • Uganda revenue authority (ura)

      Jun 2012 - Aug 2012
      Internal audit intern

      During this learning opportunity,I was attached to Revenue Audit Section within the Internal Audit & Compliance Department and was Responsible for testing revenue accounts on Income statements following through from source documents & examining of accounts receivables (debtors) on balance sheets using substantive testing and control testing as a learning Opportunity.

    • Q-sourcing servtec uganda

      Oct 2014 - Sept 2015
      Sales representative

      FMCG Sales & Distribution,Target Achievement,Customer Relations management,Distributor Operational,Profitability & Routes Efficiency.

    • Diageo

      Jun 2015 - Sept 2023

      sales performance management & capability Development.I was charged with spoting sales and execution opportunities for the sales team using data and trends analysis, business reporting,business performance review,conceptualizing,monitoring and evaluating the tactical market activities/Initiatives as well as trade investments,translating data into powerful insights that were used to develop and propose clear plans and actions that accelerated the delivery of postive return on investment (R.O.I) by holding the tension on brilliant below the line (BTL) execution for overall business growth.I conceptualised and managed national promotional activities like "25 for 1",Smirnoff Ice sales uplift for kampala division,Pilsner sales Incentive for the North & East Division,Scotch sales uplift (2% reward) for South & west division, among others,supporting the monitoring & evaluation process to deliver a positive return on investment. Show less Incharge of distributing Diageo Products in the right mix as per outlet segments across the territory to deliver both Volume Market share and Value Market share ambitions.Route to Market,Trade Marketing,Distributor Operational Efficiency Management & Sales Capability Management for the Distributor sales team & Customer Relations Management.I grew Tororo market customer Universe by 63% ,delivering Nsv growth of 35% ,Scotch sales growth of 273% and was awarded Uganda Breweries Ltd Sales man of the year 2017 by the then managing director Mr.Mark Ongom Ocitti & Current sales director Mr.Ben Mbuvi. Show less

      • Sales Representative

        Sept 2022 - Sept 2023
      • Commercial Performance Analyst (BTL)

        Feb 2021 - Aug 2022
      • Customer Relations Representative

        Jun 2015 - Feb 2021
    • Coca-cola beverages uganda

      Sept 2023 - Jan 2025
      Sales manager

      Grew Sales Volume & Revenue across all Trade channels by 38%.Developed coaching programs to enhance sales capability & skills development among teams across the Northern region coaching (150 salesmen) to clearly understand our channel strategy and execution criteria.Carried out Business performance reviews for distributor partners (OCCDS) to ensure customer profitability.Identification of business opportunities i.e. Created New ship to points like Amolatar Availability Centre that improved Coca-Cola's route to market and distribution in the area.Generated Commercial insights to give direction to sales team.Executed & Implemented picture of success in the trade through my sales representatives. Show less

  • Licenses & Certifications

    • License to sell

      Diageo
    • License to coach

      Diageo
  • Honors & Awards

    • Awarded to Peter Waiswa
      Investing in Talent & Exemplary Leadership. Uganda Breweries Limited Jan 2021 Exemplary Leadership nominee
    • Awarded to Peter Waiswa
      Winning Every Day Champion & Exemplary Employee Uganda Breweries Limited Jun 2018 Ways of work adherence & trade execution of sales drivers.
    • Awarded to Peter Waiswa
      Every Day Great Execution Champion Uganda Breweries Limited Mar 2018 Right Execution Unclocking the highest revenue & volume in the market.
    • Awarded to Peter Waiswa
      Sales Employee of the year Uganda Breweries Limited Jun 2017 Awarded the Sales man of the year Financial year 2017 (Market with the highest Net Sales Value Contribution).